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FIELD NOTES
DR. MATT WOOD
GM, PRODUCT S TRATEGY
FROM EXPEDITIONS IN THE CLOUD
GOOD MORNING
MATTHEW@AMAZON .COM
@MZA
THANK YOU
TECHNOLOGY ADOPTION
“WHAT IS CLOUD
COMPUTING?”
“WHAT IS BIG DATA?”
VOLUME
VELOCITY
VARIABILITY
CONSTRAINTS
BOXED IN
CONSTRAINTS
PRODUCTIVITY
Quick provisioning Resource fit
Designed for iteration
Canonical data stores Streaming data Task clusters
SPARK WITH AMAZON EMR
Production workloads on AWS
Security event 

streaming
Machine learning &

ad targeting
Web analytics
Revenue forecasting
Ad targeting & 

recommendations
PersonalizationPredictive marketing
App search
S3 MLlib on Spark
Clicks, videos,

interactives
S3 MLlib on Spark
Clicks, videos,

interactives
S3
Customer 

segments
S3 MLlib on Spark
Clicks, videos,

interactives
S3
Customer 

segments
Forecasting
Ad sales
Map user

to ads
S3 MLlib on Spark
Clicks, videos,

interactives
S3
Customer 

segments
Forecasting
Ad sales
Map user

to ads
Recommendation 

Spark cluster
Clicks, videos,

interactives
S3 MLlib on Spark
Clicks, videos,

interactives
S3
Customer 

segments
Forecasting
Ad sales
Map user

to ads
Recommendation 

Spark cluster
Clicks, videos,

interactives
Kafka
Every click
Node.js app
Elastic Beanstalk
Node.js app Kinesis
Click stream
Elastic Beanstalk
Node.js app Kinesis
Click stream
Elastic Beanstalk
Spark Streaming
EMR cluster
5 minute

windows
100MB
S3
JSON and 

CSV
Node.js app Kinesis
Click stream
Elastic Beanstalk
Spark Streaming
EMR cluster
5 minute

windows
100MB
S3
JSON and 

CSV
EMRElasticSearch
Redshift
Node.js app Kinesis
Click stream
Elastic Beanstalk
Spark Streaming
EMR cluster
5 minute

windows
100MB
S3
JSON and 

CSV
EMRElasticSearch
Redshift
S3
Ad impressions

& clicks
24/7 Spark

cluster
Impression

RDD
S3
Ad impressions

& clicks
24/7 Spark

cluster
Impression

RDD
Interactive 

dashboard
Revenue

forecast
S3
Ad impressions

& clicks
24/7 Spark

cluster
Impression

RDD
Interactive 

dashboard
Revenue

forecast
Click stream

logs
Batch Spark

clusters
Redshift
S3
Ad impressions

& clicks
24/7 Spark

cluster
Impression

RDD
Interactive 

dashboard
Revenue

forecast
Click stream

logs
Batch Spark

clusters
Redshift
Data exploration

and testing
PRODUCTIVITY
Quick provisioning
Designed for iteration
Resource fit
SPARK ON EMR
New
Provision and scale managed Spark clusters, as first class citizens
RAPID PROVISIONING OF ELASTIC CLUSTERS
Provision new clusters in minutes
High memory, high CPU, high IO instances
Access cluster instances directly
Clusters run within a VPC
Add or remove capacity on running clusters
DIRECT ACCESS TO DATA ON S3
Access objects directly on Amazon S3
Server-side and client-side encryption with customer controlled keys
Multiple clusters can access canonical data in S3
No need to copy or manage the data on the cluster
Mix S3 and HDFS on a cluster
INTEGRATION WITH THE SPOT MARKET
Bid on under utilized capacity on EC2
“Name your price” clusters
Very low cost at high scale
Lowest cost for time insensitive workloads
Also on-demand and reserve capacity pricing
SPARK ON EMR
New
No additional cost. Available today.
aws.amazon.com/emr/spark
THANK YOU
MATTHEW@AMAZON .COM
@MZA

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