This document discusses an approach to product development that avoids over-engineering or under-engineering. It recommends using the scientific method of idea, test, and conclusion to focus first on the product and user experience, then on viability testing through minimum viable products, and last on technological features. An example is given of Apple's approach.
18. Idea
• Think about business priorities
• Think about user experience
19. Aside: Empathy
• Desinging a product is
fundamentally empathetic exercise
• Think in your users’ minds
• Don’t let your technical decisions
drive your product
• Let your product drive your
technical decisions
20. Test
• Minimum Viable Product
• Product: Viable Minimum
21. PVM
• Focus on Product first
• Focus on Viability to achieve that
product aim second
• Focus on minimalism last
22. Aside: Scale
• The scale of your tests will vary
• Lack of big tests means no great
growth or ideas
• Lack of small tests means too much
to do at one time
• The measurement of scale is ‘does
this test measure what we’re trying to
24. How does this solve
the problem?
• Separates the analytical from the
empathetic
• Focus on next step (Occam’s Razor)
• Don’t lose sight of the vision
25. An Unusal Example:
Apple
• Focus clearly on product first: user
experience, business priorities
• Focus on viability second: It just
works
• Focus on minimalism third: No LTE,
No RFID, no technolgies until ready