Branding & Marketing Program
Profile Improver
7 steps to strategically improve
your brand & reinforce your promise
Client Connector
7 steps to tactically increase
the value of your client connection
Option A: Do For Yourself version
Option B: My Time one on one
STRATEGY
First
‘What is your clients’ WORTH?’
The ideal measure of marketing success is the
depth of value in the connection with your client.
Hands On
Consultancy
Daily, weekly or monthly
fee for service
Graphic
Design
Design, production &
supply of marketing materials
Steve Purser
m: 0401 741 989
e: steve@profile7.com.au
w: www.profile7.com.au
Keep Me
On Target
Monthly Workshop
to keep you focused
Products Services

Careful synchronisation
of all your specific
needs is crucial
Your specific business needs are unique
- Don’t copy what other businesses do
Build your Strategy First
Keep it simple & always test
Don’t lose the personal touch
- Listen to your clients closely
Your marketing is about you but
your message is about your clients
Profile7 can ease your burden and free up your time to do what you do best.
We will work with you on strategy, implementation, message, materials, rollout and
outsourcing where necessary to the most trusted service providers to achieve the best
marketing results for your business.
THE BIG QUESTION: Are you able to or have the time to create, provide and manage
all that is required to achieve your desired end results PLUS do you have the trusted inner
circle of service providers that will achieve these results cost-effectively?
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PERCEPTION
The key question isn’t - “What product can I sell?” - but rather - “What do my customers
really want, and how can I deliver that as an intuitive service rather than a
standalone product?” Tien Tzou, CEO of Zuora (enterprise software company)
Consumers buy what has VALUE to THEM.
Many businesses miss the connection because they make the fatal mistake of SELLING!
Consumers are exposed to hundreds of selling messages every day and tune out all but the most
relevant ones of value to them personally. As a customer centric business you need to LISTEN to
your customers more - create better connections with them by understanding how and why a solid
relationship is necessary.
The means to communicate with your clients has evolved with more technology options available,
increasing the ability but creating disconnection through too much automation, decreasing the
person-to-person connection – this is dangerous. The aim is to create a deeper connection,
not a disconnection driven by the need for more clients.
Always ask your client “What do you want?’’ It should be a mindset in a customer centric business
that wants to understand consumer intent and optimise conversions based on preferences. Asking
is not enough - you need to LISTEN with intent to act.
All to often marketing focuses on the competitve edge, being better than your competitors as the
ideal measure .... not so .... the depth of connection with your client is the ideal measure.
‘QUALITY not quantity – good business is not about how many clients you can turnover - it is
about the quality of the relationship and the transaction over the lifetime with the right clients.’
Business, marketing and finance strategies are never, ever ‘Set & Forget’ - you need to continually
communicate with your marketplace and adjust strategically within your company guidelines - don’t
be Reactive, be PROACTIVE.
‘Branding is STRATEGIC and marketing is TACTICAL - not an after-thought.’

Thanks to the well known ‘Wheel of Life’, we have developed the above
‘Wheel of Worth’ which provides a great indicator as to your current
business activity. Above is an example of a company with a drastic
imbalance that turns over too many clients, spends too much on poor
marketing for little sales return, the boss is taking on too much responsibility,
not delegating so eroding the leadership and destroying the culture. Their
future is in serious jeopardy. Ideally all ratings should fall between 3 & 5.
How it works, answer the following questions and rate from 1 (worst) to 5 (best):
Your profile perception in the marketplace is reflective of who you are, how
you conduct business, your staff support, your company culture, knowledge,
experience and your ability to communicate (2way - convey & listen). All
of these attributes are noticed, valued and possibly, in time, respected by
current clients and prospective clients alike.
Designed&producedby©2015Profile7-AllRightsReserved
HOW & WHYWhat is your client’s worth?
Profile 7’s services specifically focus on improving Your Client’s Worth or the depth of value in the connection
with your client. We will help you gain complete CLARITY of the intricate channels of Who you are, What you
do, How you connect, To whom and When? We will work with you to develop and design your company
STRATEGY according to the specifics of your highly valued channels.
All success is a journey, not a destination. So it doesn’t just happen because you aspire to it – it has to be
planned – your strategy must always come first.
As a result of over 20 years in the marketing industry and many, many client discussions and workshops it is
crystal clear that all good business actions and decisions stem from the quality design, strength, clarity and
purpose of the company STRATEGY.
As Peter Drucker – father of business consulting said several years ago –
“Because the purpose of business is to create a customer, the business enterprise has 2 and only 2
basic functions – marketing and innovation. Marketing and innovation produce results, all the rest
are costs. Marketing is the distinguishing, unique function of all business.”
Be proactive, take charge of what you can control (your internals) and enjoy far better results from the areas
you can’t control (your externals).
QUALITY clients not quantity – If you want your business to thrive and last then the focus needs to be on the
quality of the relationship and the transaction over the lifetime of the right clients – it is not just about how many
quick sales can I make this week to keep the shareholders happy.
Marketing is NOT about ‘what product do I have to sell’, there is far more to it than that – it is definitely about
how you, your staff, your reputation, your presentation, your company, your integrity, your promise, your brand
and finally, your products are perceived in the marketplace. Then, and only then, when trust is acquired, will
good, long term clientele decide to deal with you.
Remember, to better your business, increase your brand equity, sales, client quality and overall company value
you need to dedicate more time and preparation to the areas you can control by getting your INTERNALS
(strategy) right, first.
Understand the difference between branding and marketing, mindshare and marketshare, push and pull,
strategic and tactical, quality and quantity, internal and external plus between ‘need to sell’ and ‘want to buy’.
Know your clients’ WORTH and why!
Branding How well is your brand & message understood?
Marketing How much marketing are you doing currenlty?
Sales How good is your sales conversion?
Clients How well do your clients know your company & offerings?
Connection How deep is your current connection with your clients?
Staff How well do your staff understand your latest strategy?
Culture How harmonious is the company culture?
Leadership How well is your leadership skills respected?
Blank diagram for
you to try on the
last page.
Example Only

www.profile7.com.au
Client Connector
7 steps to tactically increase the
value of your client connection
Develop ‘What you do’
Marketing unearths &
activates buyers
Tactical & Impactful
Communicating client value
Creating better connections
Branding makes loyal
clients out of buyers
Strategic & Consistent
Needs to be memorable
& present your promise honestly
VALUE
Profile Improver
7 steps to strategically improve
your brand & reinforce your promise
Design ‘Who you are’
BRAND
PRODUCTS
Branding & Marketing Program
STRATEGY
First
Option A Do for Yourself version
Summary version for you to do in your own time.
Ratecard available on request
Option B My Time one on one
Full version - we will work through the program
with you over an agreed timeframe.
Ratecard available on request
Designed&producedby©2015Profile7-AllRightsReserved
This program is designed to fine-tune and better prepare your internal requirements so that your external marketing efforts
maximise there effectiveness. This is an action program, a changing habits for better results program. By doing the exercises and
writing down your responses creates a more memorable, presentable and trackable system.
1. Assessment
History
2. Recognition
3. Identification
Future
4. Vision
5. Development
Internal
6. Synchronisation
7. Activation External
1. Inspiration
Concept
2. Visualisation
3. Preparation
Materials
4. Integration
5. Activation
To Market
6. Connection
7. Realisation Results

www.profile7.com.au
Marketing is the entire
strategic revenue
generation process.
- Branding & marketing strategy & advice
- Engage us to make sense of your marketing
- We work with your staff to ensure everybody is on the same page
- Develop new messages & markets
- Generate better communications & deeper client connections
- Includes all Profile7 graphic design services (conditions apply)
- Daily, weekly & monthly consultancy rates available
SERVICES
All prices include all design, production & supply
of artwork for your marketing materials
(excludes expenses, print, delivery, hosting,
marketing advice, GST, etc) - example work following
- Monthly half day strategy workshop with all relevant staff at your workplace
- Starts with a full day Strategy Brainstorm to collect all relevant data
- Ideal for micro-businesses to retain direction & stay focused
- Develop & maintain the company strategy
- Includes my time only & relevant followup reports
Designed&producedby©2015Profile7-AllRightsReserved
Rates
available
on request
Rates
available
on request
Rates
available
on request
Graphic
Design
Hands On
Consultancy
Keep Me
OnTarget
Marketing is the
process of growing a
business by developing
& communicating value
to your prospects &
customers.
Marketing includes every
step you take to sell,
service & manage your
customers. It is the engine
that drives company
revenue.
Marketing isn’t a budget
line item or a collection
of creative materials &
campaigns that provide
questionable results.
‘Monthly Strategy Workshop’
‘Fee for Service’
‘Project to Project’

EXAMPLES
Production of ...
Logo / Branding
Business Cards
Flyers
Brochures
Folders
eMags
Information Memorandums
Company Profiles
EDM for emailing
Basic Websites
Advertising
Signage
Market Research
Editorial
Publishing
PR & more
www.profile7.com.au
Designed&producedby©2015Profile7-AllRightsReserved
Graphic
Design

“I first worked with Steve in 1988 where he
supplied consultative advice on marketing
campaigns for my business and how to best
leverage ROI from my marketing campaigns
and investments. Since then I have remained
close to Steve as I find his commercial insights,
innovative solutions and suggestions not only
a breath of fresh air but a source of ‘driving
for better financial results’. His understanding
of the consumer and corporate markets plus
segmentation knowledge assisted me in
becoming a great deal more focussed on
customer intimacy. I would recommend Steve to
any organisation whose focus is their customers.”
Tim Greenhill - Impacta (International) - Sydney
Chris Wren - Highland Financial Pty Ltd &
The Prosperity Accelerator Program (National) - Brisbane
m: 0406 534 233
e: chrisw@highlandfinancial.com.au
Relationship type: National Marketing Consultancy Client & Affiliate Partner
Tim Greenhill - Impacta (International) - Sydney
m: 0414 356 144
e: timgreenhill@bigpond.com
Relationship type: International Referral Partner
Tony Paterson - AdBuySell.com & Dailyshopper.com (International) - Melbourne
m: 0400 673 346
e: tonypaterson51@gmail.com
Relationship type: International Joint Venture Partner
Sebastian Musculino - Synergy Property Solutions (National) - Brisbane
m: 0403 735 475
e: seb.sps@bigpond.com
Relationship type: Affiliate & Referral Partner
Robert Gamble - Gamble Consultancy (International) - Melbourne
m: 0411 575 696
e: robert@gambleconsultancy.com
Relationship type: International Marketing & Design Client
Karmel Rashidi - Senol Property Group (International) - Melbourne
m: 0433 229 229
e: karmel@senolproperty.com.au
Relationship type: National Design Client
“I have worked with Steve
professionally on and off since 2005
and he has provided valuable advice
and strategy each time. I consider
Steve an extremely valuable resource
and trusted colleague. I have no
hesitation in recommending Steve
in the knowledge that he will honour
any commitment with honesty, open
mindedness and willingness to provide
the best possible result.”
Tony Paterson - AdBuySell &
Dailyshopper - Melbourne
“I have worked with Steve on many
occasions over a 15 year period. We
have had nothing but the highest level of
service and results to match! His ability to
find business opportunities and connections
is unsurpassed.”
Charles Richards - Director at
Hervey Bay Resort,
Property Developer
“Steve’s trademark is his excellent
customer service skills. We had the
opportunity to work together on several
occasions, firstly in 2004 - 06 when I
was Publicist for 7-time World Champion
Swimmer Shelley Taylor-Smith and again
for myself in 2009 - 10. Throughout
Steve’s interpersonal skills and creative
solutions provided value that enabled
us to extend the overall value. Steve
genuinely cares for his clients and their
needs and he thinks outside the box with
professional ease. I consider it a privilege
to recommend Steve to any business
wanting to improve their position.”
Catherine White - Speaker, Author &
Photographer (International)
www.profile7.com.au
REFERENCES
Designed&producedby©2015Profile7-AllRightsReserved

Designed&producedby©2015Profile7-AllRightsReserved
YOUR TURNAre you rolling smoothly?
Thanks to the well known ‘Wheel of Life’, we have developed our own ‘Wheel of
Worth’ which provides a great indicator as to your current business activity.
Earlier we gave an example of a company with a drastic imbalance that turns over
too many clients, spends too much on poor marketing for little sales return, the boss
is taking on too much responsibility, not delegating so eroding the leadership and
destroying the culture. Their future is in serious jeopardy and worst of all the clients
recognise this and look elsewhere speeding up the inevitable. So it is NOT just about
getting a sale, everything that supports the process affects the likelyhood of a sale.
Ideally all ratings should fall between 3 & 5. Be honest as this could be your baseline
to work up from - your line in the sand.
How it works, answer the following questions and rate from 1 (worst) to 5 (best):
Your profile perception in the marketplace is reflective of who you are, how you
conduct business, your staff support, your company culture, knowledge, experience
and your ability to communicate (2way - convey & listen). All of these attributes are
noticed, valued and possibly, in time, respected by current clients and prospective
clients alike.
Be proactive, take charge of what you can control (your internals) and enjoy
far better results from the areas you can’t control (your externals).
Branding How well is your brand & message understood?
Marketing How much marketing are you doing currenlty?
Sales How good is your sales conversion?
Clients How well do your clients know your company & offerings?
Connection How deep is your current connection with your clients?
Staff How well do your staff understand your latest strategy?
Culture How harmonious is the company culture?
Leadership How well is your leadership skills respected?