1. A-Star Creations
Abbey House, Bracknel, RG12 1BP
Mobile Concepts
Mobile SEO

2. Mobile Search

3. Mobile Search is

4. Local is King with Mobile Search

5. Blended Mobile Algorithms

6. Mobile Search 101
• Mobile Searchers use “short-tail” keywords!

7. Mobile Search 101
• A high degree of mobile search is “local” in nature.

8. Mobile Search DOMINATES
Restaurants

9. Think Social “First”
• Mobile sites should have
social media links embedded
on every page, as many
smartphone users are
connected to their social
networks 24/7.

10. Build for the Device
• Don’t just build a scaled down version of the
desktop site!
• Preferably use a mobile version of the site residing
on a sub-domain leading with the
“m.yourdomain.com.”

11. Mobile SEO Basics
• Google supports three ways of serving
mobile specific content to users and have
provided distinct recommendations for each.
When a mobile user requests a particular
URL:
1.Serve the same HTML as the desktop
version of the page and use CSS3 media
queries to change the look of the site (ideal).

12. Mobile SEO Basics
2. Serve HTML and CSS that is different
from the desktop version of the page.
3. Redirect a user to a different URL
utilizing mobile optimized content.

13. “Old School” SEO Principles Apply
• Title Tags
• Description
• Keywords

14. M.Domain name or .Mobi
• It Doesn’t Matter – you pick it!
• .MOBI has just marketed well!

15. Rich Content – Think Small!
• Webpages with rich content (images and videos)
are difficult to load on mobile phones/tablets.
• Reducing file sizes of rich content ensures those
pages are easy to view on the end user’s mobile
devices and give this highly sharable content better
visibility.
• Use it sparingly!

16. Mobile Site Maps – Nice, but Not
Required
Mobile sitemaps can’t hurt, and like traditional
sitemaps, they could help sites get more unique
content indexed.
They are not necessary for mobile SEO!

17. Cross-linking – Mobile vs. Desktop
• Each mobile-friendly page should have a link to the
main desktop site — clearly marked — so access
to the full site is not limited.

18. Mobile Keyword Research
• Use the AdWords tool:
http://adwords.google.com/keywordtool

19. Search Keyword Phrases

20. Use Advanced Options

21. Mobile Search Action Step 1
• Build out your content

22. Mobile Search Action Step 2
• Simple on-page optimization
– Title Tags
– Keywords
– Descriptions
– Content

23. Mobile Search Action Step 3
• Share your Mobile Directory socially
– Facebook
– Twitter
– LinkedIn
– Pinterest

24. Mobile Search Action Step 4
• Simple linking strategies work for mobile search
– Press Releases
– Social Bookmarks
– Directories
– Video Syndication
– Articles (avoid heavy spinning of text)

25. Save Money – Do It Yourself
EDU & Wiki Links - $5
http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside
High PR Backlinks - $5
http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks (note - this provider periodically offers upsells of $5-$10 more) 22
PR8 to PR5 Social Bookmarks MANUALLY http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-
sites-pr5-to-pr8
Linkwheel Creation - $5
http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page-
of-any-search-engine
High PR Wiki links - $5
•http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks
Twitter Retweets - $5
Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account - $5 http://fiverr.com/bestoftwitter/retweet-your-
tweet-to-250000-followers-and-add-2500-real-followers-to-your-account
Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets -- $5
http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets
•

26. Save Money – Do It Yourself
GOV and EDU Wiki Links - $5
•http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks
Google +1s - $5
110 Google Plus 1s - $5 http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-
votes-to-seo-rocket-up-your-high-rank-on-google-search-engine
Pinterest Followers / Repins - $5
300 Unique Pinterest Followers / Repins / Likes - $5 http://fiverr.com/frank29/deliver-300-
unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your-
high-rank-on-google-search-engine
Stumbleupon Votes - $5
http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-
rank-on-google-search-engine

27. Free Mobile Sample Site
& Business Consultation:
We offer a free mobile sample site so you can see
first hand how your website would like as a mobile
optimised site. We also offer a free 1 hour
consultation at your business premises.
Simply Visit our website: http://astarcreations.com/
to arrange your free consultation today.