This brochure provides with very useful and helpful advises on how to use SMS and USSD marketing properly.

1. Businesses of all shapes and sizes love text messaging for its ability to play
a key role in wowing their customers, whether through mobile marketing
campaigns, direct response sales, pre- and after-sales support, self-
service, and even customer loyalty programs.
Benefits of going mobile:
• There are 5 billion mobile phones on the
planet out of 6.1 billion of total population,
with a 1.2 billion subscribed only last year
• There are now more mobile phone devices
than TVs and Credit Cards combined
• Mobile communication is very targeted and
easy to group broadcast
• Easily integrates with online and offline
marketing channels
• Mobile offers highly measurable and accurate
reporting
• There are cost savings versus traditional
marketing methods
There are only two mobile technologies that are
capable to reach 100% audience because they are
ubiquitous and supported by all mobile phones.
They are:
SMS – Short Message System
USSD – Unstructured Supplementary Service Data
Mobile Marketing
[Tips & Tricks]
November 2010
SMS marketing has 94% read rate and 15-45% response rate compared
to only 1% for traditional media.
USSD marketing has a 70-80% response rate with successful conversion
rate of 10-15%.
Copyright © 2010 Messaging365

2. FACT!
70% of consumers are happy
to receive text messages if
they are incentivised and in
control
90% of consumers want to be
heard by businesses & are
willing to interact.
The mobile phone has
become a personal item and a
24/7 device.
Remember:
 To report a lost/stolen wallet
takes 24 hours.
 To report a lost/stolen
mobile phone – 24 minutes!
[average figures]
!
Mobile!
This is a device through which you can reach every customer,
hear their preferences, drive sales and more.
Copyright © 2010 Messaging365

3. Mobile Marketing (MM) using
SMS or USSD (or combination of
both) is proven the only tool that
has high Return on Investment
(ROI) due to low costs and a
large customer demographic.
But there are some rules that
must always be followed in order
to make the most out of your
marketing campaigns.
Some MM recommendations:
 Be useful – make sure the
content you want to deliver
is relevant for a particular
time and place
 Use dead time – do not
disturb customers while
they are busy
 Say thank you – always
thank you your customers
 Ask for feedback – the most
important and valuable info
to succeed in the future
Trust and attention are keys to success but it takes time to build both!
Copyright © 2010 Messaging365

4. Here are few examples of what relevant messages could look like.
Copyright © 2010 Messaging365
After sales a follow
up message will
lead to loyalty
increase and a
greater chance for
a new purchase in
the future.
A chance to win a
free prize will
generate an
increased interest
in your brand and
will also grow your
customer base.
Be meaningful and friendly. Think of yourself as being your customer.
Reward your
customers with
special treats, such as
discount coupons.
They always work,
and they don’t have
to use a scissors or to
keep it safe.
Create a Viral that
will please your
customer and will
also generate
additional interest
for your business.

5. USSD Flash
Copyright © 2010 Messaging365
USSD Flash is a perfect tool to deliver a message that requires a quick response
from customers as it keeps a USSD session opened for up to 1 minute,
therefore absolutely FREE for end-users to reply and browse your USSD Menu.
Talk to us today to be amazed how exciting this tool is at 0949 067 077.
And don’t forget to use
USSD Flash messages.
They are very convenient when
announcing hot deals, confirming
appointments, orders or bookings
etc., generating quiz questions and
other relevant information that
doesn’t required to be stored on a
mobile phone.
Messages appear directly on a
phone screen and will stay there
until they are read.
USSD Flash messages are more
convenient and less intrusive for
your customers as they normally
don’t produce sound when arrive
on the phone.
USSD Flash is priced at a global
flat rate and is cheaper than SMS

6. Always ask for customers
permission to accept advertising –
ask twice and provide clear options
to opt-out in details
Respect their privacy – do not be
intrusive, do not bombard people
with just a bunch of dead text
messages
Entertain – If it’s an SMS try to
include a bit of a humour with it
Stand out – Remember that
customers could potentially receive
text messages from a number of
other businesses, so you must grab
their attention initially, or else you
will be forgotten
Personalise your campaigns or
follow ups – it is also pleasure for
customers to see/hear their names
Always deliver according to their
preferences
Make it easy to spread the word for you.
Here are some useful rules:
100%
result
Copyright © 2010 Messaging365
100% result
guaranteed

7. “Messaging 365 have an extremely broad range of services for
marketing that have aided our business by targeting our
existing customer and producing sales. The company is very
progressive and constantly developing new initiatives that
bring a great flair, style and individuality to their product
range. The company is always completely on top of the brief. A
pleasure to deal with.”
Copyright © 2010 Messaging365
"We are very pleased with the business relationship we share
with Messaging365. We have found their service to be reliable,
dependable, friendly and flexible. Their attention to detail and
willingness to listen to our needs are extremely important to
our company. We have found texting our weekly special offers
very beneficial to increasing individual product sales thus
getting a stronger value message across to our customers in a
more direct and cost efficient way”
Here is what our clients say about us:

8. Messaging365 will work with you to create, implement, and
manage your mobile marketing campaigns in order to boost
sales, interact with customers, build brand awareness and
increase your customers loyalty for FREE, as long as you keep
using Messaging365.
There are no setup fees, no long-term contracts, no other
hidden costs – simply PAY AS YOU GO!
[call us at 0949 067 077] [more at www.messaging365.com]
Copyright © 2010 Messaging365
happy messaging this Christmas 