29. @THCapper
Example: SEO job board
Implicitly local
Total volume 700
Examples
●“SEO
vacancies”
●“SEO jobs”
●“Jobs in
SEO”
30. @THCapper
Example: SEO job board
Implicitly local Explicitly local
Total volume 700 500
Examples
●“SEO
vacancies”
●“SEO jobs”
●“Jobs in
SEO”
●“SEO jobs in
London”
●“SEO jobs in
Birmingham”
31. @THCapper
Example: SEO job board
Implicitly local Explicitly local “Near me”
Total volume 700 500 10
Examples
●“SEO
vacancies”
●“SEO jobs”
●“Jobs in
SEO”
●“SEO jobs in
London”
●“SEO jobs in
Birmingham”
●“SEO jobs
near me”
39. Excel + Screaming Frog to sort results
Location in
URL?
Location in
domain?
Location in
title?
Local page
e.g.
Indeed.com/london
National page
e.g.
Indeed.com/SEO
Yes
No
Yes
No
Yes
No
Local business
e.g.
Seattlejobs.com
41. @THCapper
Visibility share: SEO jobs
Implicitly local Explicitly local “Near me”
Total volume 700 500 10
Local businesses 0% 0% 0%
Local pages 15% 88% 9%
National pages 85% 12% 91%
42. @THCapper
Visibility share: SEO jobs
Implicitly local Explicitly local “Near me”
Total volume 700 500 10
Local businesses 0% 0% 0%
Local pages 15% 88% 9%
National pages 85% 12% 91%
43. @THCapper
Visibility share: SEO jobs
Implicitly local Explicitly local “Near me”
Total volume 700 500 10
Local businesses 0% 0% 0%
Local pages 15% 88% 9%
National pages 85% 12% 91%
44. @THCapper
Visibility share: SEO jobs
Implicitly local Explicitly local “Near me”
Total volume 700 500 10
Local businesses 0% 0% 0%
Local pages 15% 88% 9%
National pages 85% 12% 91%
45. Is this right for you?
What do you need?
How to make it work
52. @THCapper
Inane lies
● “Located in the heart of Thursford your local florist shop has an expert
knowledge and are very accustomed with the immediate area and arranging
flowers for delivery to and further away.”
53. @THCapper
Inane lies
● “Located in the heart of Thursford your local florist shop has an expert
knowledge and are very accustomed with the immediate area and arranging
flowers for delivery to and further away.”
● “But you can rest assured that our Thursford local flower shop to take care in
your flower delivery, whatever the occasion. Thursford”
54. @THCapper
Inane lies
● “Located in the heart of Thursford your local florist shop has an expert
knowledge and are very accustomed with the immediate area and arranging
flowers for delivery to and further away.”
● “But you can rest assured that our Thursford local flower shop to take care in
your flower delivery, whatever the occasion. Thursford”
● “With our in-depth local knowledge of Thursford where we deliver gorgeous
flowers right across town”
55. @THCapper
Inane lies
● “Located in the heart of Thursford your local florist shop has an expert
knowledge and are very accustomed with the immediate area and arranging
flowers for delivery to and further away.”
● “But you can rest assured that our Thursford local flower shop to take care in
your flower delivery, whatever the occasion. Thursford”
● “With our in-depth local knowledge of Thursford where we deliver gorgeous
flowers right across town”
● “If you know where you are sending flowers, we also deliver to .”
84. @THCapper
If you remember three things
1. Go out and look at some SERPs, apply the framework
● Keywords: Implicitly Local, Explicitly Local, “Near me”
● Competitors: Local Pages, National Pages, Local Businesses
85. @THCapper
If you remember three things
1. Go out and look at some SERPs, apply the framework
● Keywords: Implicitly Local, Explicitly Local, “Near me”
● Competitors: Local Pages, National Pages, Local Businesses
2. Stop mucking about with your on-page copy
86. @THCapper
If you remember three things
1. Go out and look at some SERPs, apply the framework
● Keywords: Implicitly Local, Explicitly Local, “Near me”
● Competitors: Local Pages, National Pages, Local Businesses
2. Stop mucking about with your on-page copy
3. Start small & dip your toes in the water