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Stakeholder map

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Stakeholder map

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Stakeholder map

  1. 1. 1 STAKEHOLDER MAP IDENTIFY YOUR STAKEHOLDERS, AND CONSIDER HOW TO MEANINGFULLY ENGAGE THEM 1
  2. 2. 2 WHENNEEDED RATIONALE STAKEHOLDER FIELD To get something significant done in any large organisation, you may need twenty, thirty, sometimes fifty people, across departments and even outside your organisation To mobilise groups at that scale, it is critical that you engage with all these people, at the right level, at the right time, in the right way, with the right message Stakeholder management therefore is a team effort, which requires explicit action and feedback We need clarity on who our stakeholders are 2 We need to align who will engage with whom, and why
  3. 3. 3 ESSENCE POINTERS STAKEHOLDER FIELD Engage purposefully with your stakeholders - walk a mile in their shoes to find the mutual interest Identify all you stakeholders; a stakeholder is any person or team that can affect, or is affected by, your project. Stakeholders who affect your project are those that you need to work with you, or those that decide about your project: Stakeholders affected by your project are typically users of the outcome of your project - and the people (customers!) they interact with Deeply understand your stakeholders across two dimensions Interest: what is the potential pain or gain, what do they know about the topic; how important is success (or failure) of the project it for them? Influence: how can (s)he become a driving or a resisting force, how strong is the force? Think how you can use the tools of the Creation Flow to activate your stakeholders in a participative way Make a plan as a team who is going to involve who, why, and how Stay mindful that when you progress, the interest 3
  4. 4. 4 iNTRODUCTION Join the Force (User Interview, Expert Interview, Course Correct) Co-create & Co- decide (Co-create: Random Force,... Co-decide: Bright Stars...., Course Correct, Flame- Throwing) Inform to Inspire (Elevator Pitch, Storytelling, ‘Always on Stage’) Involve to Learn (Expert Interviews, Five Why Prototype Test) Influenc e Interest Hi Hi Lo Lo STAKEHOLDER FIELD

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