A complete business plan for commercial interior design firm

3. Group 9

4. Members
Sayeda Tamanna Jahan ID:140312
Laazina Khan Hrisha ID:140340
Rodela Tasnim ID:140347
Rumana Rahman Bristy ID:140348

5. Commercial Interior Limited

6. Mission
Achieving customer Satisfaction
Providing international standard interior service
Constituting most efficient work team

7. Market Share
12%
88%
Market Share
Indezino
Competitors

8. Target Market
 Public/Private limited company Offices
 Multinational Companies
 Private Universities
 Government Offices
 Consultancy Center
 Property Development Companies
 Television Stations (studios and offices)
 Corporate Organizations
 Restaurant

9. Competitors
OHS

10. Management Team
NAME POSITION
SHAMSUDDIN BAPPI DIRECTOR
AMIT SUTRADHAR CEO
SAYEDA TAMANNA JAHAN CLIENT SERVICE EXECUTIVE
LAAZINA KHAN SALES AND MARKETING EXECUTIVE
RUMANA RAHMAN HUMAN RESOURCE & ADMIN MANAGER
RODELA TASNIM FINANCIAL CONTROLLER

11. Meet Our Project Team
Amit Sutradhar
Chief Interior Architect
(CEO)
Sidratul Muntaha
Design Consultant
Taohidul Islam
Interior Designer
Prosen Roy
Web, Graphic Designer
Sanjida Tondra
Interior Designer

12. What We do
Interior
Design
Relocation
Refurbishment
Consultancy
Space
Planning
Furniture
Dealing
Art Work
Dealing

13. Commercial/Corporate Refurbishment

14. Relocation

15. Consultancy

16. Interior Design & Space Planning

17. Art work dealing

18. Corporate Furniture Dealing

19. Post-project support

20. How We Work

21. Competitor's Market Share
24%
20%
15%
8%
13%
9%
11%
Sales
OTOBI ZERO INCH
EVANGEL ICONIC
DREAM TOUCH ARCHITECTURE LIMITED OFFICE AND HOME SOLUTION
DHAKA DÉCOR

22. Growth
0
5
10
15
20
25
Year 1 Year 2 Year 3
12
18
23
Company Growth

23. Strength Weakness Opportunity Threat
SWOT analysis

24. Strength
 Creative and highly proficient work-team
 Innovative design ideas
 Cost Effective
 Relocation Service
 Post service activities

25. Weakness
 No Branch
 Experienced Competitor

26. Opportunities
 Increasing number of commercial organizations.
 Upholding Art work usage in interior
 Expansion through founding branches

27. Threat
 Increased Competition
 Loss of a key employee
 Change in technology

28. Design Catalogues

29. Pricing
Package Cost
Interior Re-fit BDT. 1000 PSM +
Mid-Level Interior Fit out* BDT. 12,000 PSM +
High Quality Interior Fit out* BDT. 20,000 PSM +
*Excluding Consultancy & Relocation Charge
Relocation Charge
5,000-10,000 for 150 SQM
15,000-20,000 for 300 SQM
25,000-35,000 for 1000 SQM
Consultancy Fee BDT. 15 PSM+

30. Website page

31. Facebook Page

32. Our Business Card

33. Discount
Up to 200 Square Meter Above 200 Square Meter Above 600 Square Meter
5% 10% 15%

34. TVC

35. Location

36. Initial Investment
Startup expenses
Rent Cost 1,50,000
Legal Fees 5,000
Equipment Cost 10,00,000
Insurance Cost 25,000
Personnel Cost 3,00,000
Advertisement Cost 23,00,000
Development Cost 20,000
Others 2,00,000
Interior Design Cost 20,00,000
Total 60,00,000

37. Sales Forecast (Yearly)
Month Number of
projects
Total Project Average Cost Per Project Increase (%) Sales
Jan -Jun 1
4
20,00,000
66.67%
2000000
July-Dec 3 30,00,000 9000000
Total: 4 5000000 11000000

38. Revenue & Expense Forecast
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
Year 1 Year 2 Year 3
Revenue Expense Net Profit

39. Projected Profit & loss
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
10000000
YEAR 1 YEAR 2 YEAR 3
Projected Profit & Loss

40. Our Partners