1. Be Well Bay Area
Making Smart Decisions About Your Health
Presented by AE NAME

2. Campaign Concept:
Being Well Means Making Smart Decisions
About Your Overall Health and Wellness.
Being well means making smart decisions about your overall health and
wellness and can encompass making smart decisions about diet and
exercise, to your insurance provider, to where you get your prescriptions.
The Bay Area is known as one of the nation’s healthiest areas and seen as a
leader in health care providers and services. Be Well Bay Area is a marketing
initiative to promote health and wellness, supported by 102.9 KBLX,
102.1/98.5 KFOX, 95.7 The GAME, 96.5 KOIT.

3. Objective + Strategy
 Highlight health education and wellness tips, activities, and events
 Affiliate sponsors’ businesses with locally focused messaging
 Support local businesses and events through on-air, online, digital
and social assets, unique Facebook consumer sweepstakes, as
well as through strategic television partnerships
 Drive brand awareness, build databases, and increase sales for
sponsors

4. On-Air and Online Audio
:30 Vignette Health Tip/:30 piggybacked commercial

5. Facebook
Facebook Accelerators, Event Posts,
Sponsored Content Posts, etc.
available
https://www.facebook.com/
bewellbayarea

6. Direct-to-Consumer Emails
& Sweepstakes

7. Mobile Health Events

8. Elements
 On-Air and Online Vignettes
 Dedicated Facebook Page
 Consumer Sweepstakes
 Direct-to-Consumer Emails
 Mobile Health Events
 Timing: 5/19 thru 7/6

9. Content Topics
 Health Insurance – Overview of Covered California
 Health Insurance – Smart tips on how to get the most out of your insurance
 2014 health and wellness trends
 2014 health food trends
 Women’s health and wellness trends
 Men’s health and wellness and trends
 Wellness travel vacations trends
 How your home plays a part in your health and wellness
 Wellness and technology
 Urgent care vs. traditional care/doctors – emergency Room
 Healthy kids
 Exercise that works with your lifestyle
 Mental wellness
 Pet Wellness

10. • 40 :60 on-air Vignettes across 4 ETM Brands M-Su 6am-12m :05 Name mention in intro of vignette, followed by tip, followed by :30
Lifelong message commercial message
• 80 on-line :60 Vignette’s M-Su 6am-12m across ETM Brands :05 Name mention in intro of vignette, followed by tip, followed by :30
Lifelong message commercial message
• 20 :60 on-air Vignette’s across 4 ETM Brands M-Su 6am-12m :05 Name mention in intro of vignette, followed by tip, followed by :30 non-competitive
message
• 40 on-line :60 Vignette’s M-Su 6am-12m across ETM Brands :05 Name mention in intro of vignette, followed by tip, followed by :30 non-competitive
message
• 5000 Banner ad impressions across ETM brands
• Name/logo inclusion in title, be well be area tip relevant to Lifelong Marketing Message
• 2x per week minimum Content Provider Facebook Posts on Be Well Bay Area (14 Total)
• 2 Mobile Health Events (part of it)
• 2 DTC’s
• 1 Quarterly Take-Over
 Total Weekly $ $3,588 per week for 7 weeks
 Total Investment: $25,120.00 net
________________________________
Client Signature Date

11. Be Well Bay Area
Timing: November 2013 – December 2013
ETM Brands: KBLX, KFOX, KGMZ, KOIT
 Inclusion/content posts on FB and Twitter
 3 ads on “Your Health is Covered California” Direct-to-Consumer emails
 300 :30 on-line commercials
 50 :30 on-air commercials piggyback to vignettes:
 100 :30 online commercials piggyback to vignettes:
 2 minute segments on KRON4 “Days with Zahrah”:
 Database from consumer sweepstakes

12. Be Well Bay Area
Timing: November 2013 – December 2013
ETM Brands: KBLX, KFOX, KGMZ, KOIT
 Inclusion/content posts on FB and Twitter
 3 ads on “Your Health is Covered California” Direct-to-Consumer emails
 300 :30 on-line commercials
 50 :30 on-air commercials piggyback to vignettes:
 100 :30 online commercials piggyback to vignettes:
 2 minute segments on KRON4 “Days with Zahrah”:
 Database from consumer sweepstakes