1. Hype Written Portfolio
Press Releases
1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
CUT + RUN EDITOR ADAM BAZADONA SHOWS US HOW TO FLOW ON AND
TURN LONGEWEAR INTO ACTIVEWEAR IN LATEST CAMPAIGN FOR GAP
Santa Monica, CA & New York, NY – (November 22, 2016) – Cut + Run Editor Adam Bazadona
shows us how to jump from the bed to the streets and “Flow On” all in the name of comfort for
Gap’s latest cozy campaign. Bazadona channels minimalism and dreamy music to showcase
how to move freely and live comfortably. Loungewear transforms into active wear for when
reading inspires roller-skating routines, dates shift from lounging to long boarding, and when
your BMX fantasy dreams become a bike free styling reality.
Click here to view the spot: https://wdrv.it/a57f1000d
Credits:
Client: Gap
Spot Title: Cozy Campaign
“Bed”
“Longboard”
“Roller Skate”
Agency: United Worldwide
Creative Director/Art Director: Kevin Li
Producer: Joyce Lee
Creative Director: Piper Hickman
Production Company: AllDayEveryDay
Director: Matt Baron
Head of Production: Nicole Westermann
Executive Producer: Arrow Kruse
Executive Producer: Oscar Thomas
Producer: Sloane Skala
Editorial Company: Cut + Run
Editor: Adam Bazadona
Assistant Editor: Natalie Kasling
Executive Producer: Lauren Hertzberg
Producer: Ashley Bartell
Color Correct: The Mill
Colorist: Nick Sanders
Online: Jogger
Editor: Joseph Grosso

2. 1st Draft For Review 12/02/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
TWIST STRIKES GOLD WITH HELUVAGOOD! CHEESE
Santa Monica, CA & New York, NY – (December 2, 2016) – Twist’s newest campaign for
HeluvaGood! Cheese reminds viewers that during fireside chats or intense bidding wars, flavor
is always worth enjoying. Twist (Editor/Director) (editors name)’s kitschy and humorous two-
spot campaign highlights how whether you’re venturing into the great outdoors or frequenting
yard sales, hunger strikes and flavor is always calling. The new campaign encourages viewers to
strike gold with nachos, a grilled cheese or cheese fondue and use fantastically flavored
HeluvaGood! Cheese.
Click here to view the spots:
http://heluvagoodcheese.com/
Credits:
Client: HeluvaGood! Cheese
Spot Title: “Camping”
“Garage Sale”
Agency:
Creative Director:
Producer:
Production Company:
Director:
Producer:
Editorial Company: Twist
Editor:
Assistant Editor:
Assistant Editor:
Senior Producer:
Partner/EP:

3. 1st Draft For Review 12/5/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDITOR GEOFF HOUNSELL SHOWS US HOW TO BE UNLIMITED THIS CHRISTMAS
Santa Monica, CA & New York, NY – (December 5, 2016) – This Christmas, Arcade Editor, Geoff
Hounsell reminds viewers not to let bad data plans get in the way of their holiday traditions or
streaming their favorite Holiday classics. Hounsell’s latest spot for AT&T introduces the
“Unlimited Effect,” where you can answer all those tough movie questions, remind your family
to never stick their tongue on a frozen flagpole, or that it was actually the Ghost of Christmas
Past. Don't’ be a scrooge this Christmas, with the gift of AT&T unlimited data and streaming
from DirecTV, you too can be unlimited.
Click here to view the spot: http://ftp.nyc.arcadeedit.com/22047_ATT_Unlimited/
Credits:
Client: AT&T Unlimited
Spot Title: “Holiday”
“Holiday Offer”
Agency: BBDO Atlanta
EVP/ECD: Matt McDonald
SVP/SCD: Stephen McMennamy
CD: Taylor Crawford
CD: Patrick Lindsay
Senior Producer: Jessica Coccaro
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Producer: Cindy Becker
Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Chris Angel
Partner/EP: Sila Soyer
Senior Post Producer: Gavin Carroll
Color: Tim Masick at Company 3
Mix: Keith Reynauld at Heard City
Online: Method Studios

4. 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDITOR REMINDS US WHY SPORTS MATTER IN INSPIRING NEW SPOT FOR DICK’S
SPORTING GOODS
Santa Monica, CA & New York, NY – (November 22, 2016) – In a Houston community where
parents send their children to school not knowing if they will come home for dinner, the Fifth
Ward Saints youth football team created a safe haven for at-risk young boys to grow into
responsible young men. Arcade Editor (XXXXX) latest spot for Dick’s Sporting Goods tells the
heartbreaking story of one inspiring team whose gear had been stolen, but continued to
persevere in an effort to save their team. Arcade’s spot highlights the importance of saving
underprivileged youth sports and reminds viewers why sports matter and how they can give
back with the purchase of the Sports Matter green shoelaces. $2 of every sale goes directly to
underfunded youth sports programs like the Fifth Ward Saints.
Click here to view the spot:
https://www.youtube.com/watch?list=PLHLL_rZ931zYsdUpZyl3mEPyI-
h7jNGN1&v=1G2ETwMBiow

5. 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDIT’S LATEST CAMPAIGN FOR AFLAC REMINDS US THE IMPORTANCE OF KEEPING
YOUR LIFETSYLE HEALTHY
Santa Monica, CA & New York, NY – (November 22, 2016) – For most young adults, when they
move out of their parents house, they hope it's the last time—but Arcade Editor, Jeff Ferruzzo’s
latest campaign for Aflac reminds millennial viewers the perils of not being financially prepared
for accidents. Arcade’s latest humorous spot breaks down how a broken leg can become a “full-
blown move back into Mom and Dad’s basement and spend all of your savings nightmare,”
especially if your aren’t prepared or take a wrong turn at the top of the ski slope. With Aflac’s
new supplemental insurance programs, your health can change, but your lifestyle doesn’t have
to.
Click here to view the spot: https://www.youtube.com/watch?v=-Sf2IErxEjc
Credits:
Client: Aflac
Spot Title: Ski Patrol
Agency: Publicis Seattle
Chief Creative Officer: Andrew Cristou
President: Melissa Nelson
Director of Integrated Production: Corey Bartha
Group Creative Director: Steve Williams
Head of Production: Adam Oliver
Broadcast Producer: Ryan Shanholtzer
Art Director: Adam Deer
Copywriter: Trevor Houser
Account Director: Garth Knutson
Account Executive: Pat Hutchinson
Director of Business Affairs: Deb Groth
Strategy Director: JP Martin
Strategist: Marie MacWhorter
Production Company: Moxie Pictures
Director: Martin Granger
Executive Producer: Karol Zeno
Line Producer: Heidi Soltesz

6. 1st Draft For Review 11/22/2016
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
ARCADE EDITOR JEFF FERRUZZO SHOWS US HOW TO LOUNGE LIKE ROBIN WRIGHT, SHOP FOR
THE HOLIDAYS AND FIGHT AIDS AT THE SAME TIME
Santa Monica, CA & New York, NY – (November 22, 2016) – Sometimes the holidays can be
stressful and you just need to take a play out of Robin Wright’s playbook and lounge on a faux
bear skin rug in front of a roaring fire or on a cold kitchen counter. When that gets too
uncomfortable, the next best thing is to do all of your Christmas shopping online and help fight
AIDS at the same time. Arcade Editor, Jeff Ferruzzo’s amusing spot for Red highlights how you
can support the fight against AIDS while enjoying your favorite Belvedere martini, stir a savory
soup, clean up lingering crumbs on the bear skin rug, and complete all of your holiday shopping
without ever having to get out of bed. Throughout the month of December, you can do all of
your Christmas shopping guilt free by shopping with Red online and help save lives.
Click here to view the spot: (insert link here)
Credits:
Client: Red
Spot Title: Lying Down With Robin Wright
Agency: VICE
Creative Director: Trent Rohner
Producer: Volney Guzman
Production Company: Moxie Pictures
Director: Martin Granger
Producer: Katie Connell
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Jeff Lupus
Assistant Editor: Samuel Barden
Partner/EP: Sila Soyer
Senior Producer: Gavin Carroll
Color: Sofie Borup at Co3
Mix: Stephen Rosen at Sonic Union
Online: Tristan Wake at Arcade Edit

7. FOR IMMEDIATE RELEASE
Contact: Colleen O’Mara @ Hype
310.839.9834, x103
colleen@hypeworld.com
www.hypeworld.com
Arcade’s latest spot, “Work Thing” by Editors Geoff Hounsell and jeff Ferruzzo
allows for you to take your TV with you
Santa Monica, CA & New York, NY – (October 11, 2016) – Direct TV and AT&T’s new spot edited
by Arcade’s Jeff Ferruzzo and Geoff Hounsell; “Work Thing” gives viewers insight into the their
new promotional deal that allows for users to take their TV with them and watch all of their live
channels via the Direct TV App, completely data free. Don't let work events get in the way of
catching up on all your favorite shows. Now, with AT&T, you can have access to all of Direct TV
right in the palm of your hand, without worrying about going over your data usage. The spot
reminds viewers that they don't have to let their schedules get in the way of their viewing
pleasures or break the bank with extra data charges.
Click here to view the spot:
http://ftp.nyc.arcadeedit.com/wiredrive_staging/22042/?login=vault:nyarcade

8. Social Media Copy
Indulge yourself for a memorable weekend, Sept. 16-18, at Kaboo Del Mar. With nearly 40
hours of world-class entertainment; a stellar lineup of incredible contemporary artists and
musicians, and delicious cuisine, Kaboo Del Mar will not disappoint!
http://www.juxtapoz.com/news/street-art/countdown-to-kaaboo-del-mar-2/:
Channel your 90’s grunge nostalgia with never-before-seen photos of Nirvana’s “Nevermind”
Pool Party. Rolling Stone takes you behind the scenes of the infamous album, 25 years later.
http://www.rollingstone.com/music/pictures/inside-nirvanas-nevermind-pool-party-25-years-
later-w439840/meeting-the-band-w439846:
Fall down the rabbit hole through the surrealist eyes of Salvador Dalí. See your favorite
whimsical characters in the timeless story “Alice in Wonderland,” re-imagined in rare 1969 Dalí
illustrations in the 150th Anniversary Edition.
http://www.thisiscolossal.com/2016/09/salvador-dali-alice-in-wonderland-illustrations/:
Much-needed Harley Quinn spinoff filmis greenlit, following devastating Suicide Squad reviews
and complaints of lack of female diversity in Hollywood.
http://www.refinery29.com/2016/09/123337/margot-robbie-harley-quinn-spinoff-female-
superheroes
Artists Marcel Dzama and Raymond Pettibon created their new collaborative show for David
Zwirner’s London outpost, drawing inspiration from artistic tablecloth doodles at boring art
dinners and listening to punk rock Neil Young and Leonard Cohen in the midst of the sweltering
NYC Summer heat.
http://i-d.vice.com/en_us/article/marcel-dzama-on-making-art-and-listening-to-mexican-
garage-bands-with-raymond-pettibon
Got a case of the Mondays? Become mesmerized with this fun claymation short by Swedish
animator, Alexander Unger.
http://www.thisiscolossal.com/2016/11/a-fun-experimental-claymation-short-by-alexander-
unger/
Chuck Sperry catapults psychedelic rock posters to new fine art status with his iconic screen-
printing aesthetic.
http://www.juxtapoz.com/news/painting/poster-art-legend-chuck-sperry-rocks-spoke-art-nyc/
Step inside a kaleidoscope with Japanese artist, Asae Soya’s newest art installations.
http://www.mymodernmet.com/profiles/blogs/asae-soya-light-installations
Slow down and rewind with OK Go’s colorful new music video shot in 4.2 seconds.
http://digg.com/video/ok-go-new-music-video-one-moment

9. Rock N’Roll all night and into Sunday morning at The Great Rock’N’Roll Flea Market, starting
this Sunday at The Regent Theatre in DTLA.
http://www.welikela.com/event/great-rock-and-roll-flea-market-2016/2016-12-04/
Transport yourself to a different world via the creative genius of Artist Dustin Yellin’s 3D layered
glass blocks.
http://www.thisiscolossal.com/2016/12/ten-parts-dustin-yellin/
Take your obsession with denim to a new level with Ian Berry’s textured urban scenes created
from the urban fabric.
http://www.juxtapoz.com/news/textiles/ian-berry-s-denim-details/
Beyond Basel in Miami—art week shows us the most uncanny installations.
http://thecreatorsproject.vice.com/blog/uncanny-installations-miami-art-week
Tom Westerlin, Creative Director of Nice Shoes Creative Studio, ponders the inspiration behind
Nice Shoes debut into the virtual reality world with new immersive and interactive meditative
experience, "Mio Garden."
http://www.vrdevelopernet.com/articles/viewarticle.jsp?id=4726318&type=Top
Childish Gambino - Donald Glover pushes all the right buttons with his new funk-filled album,
‘Awaken, My Love!’.
http://i-d.vice.com/en_us/article/childish-gambino-drops-a-brilliant-funk-filled-album
Stay Classy Los Angeles at the Will Ferrell themed bar stay classy’s pop-up. Calling all elves,
mugatus and news teams to assemble and check it out at TCL Chinese 6 Theaters.
http://www.welikela.com/will-ferrell-themed-pop-up-hollywood-2016/
Supermodel Kate Moss channels her inner King of Rock’n’Roll with Elvis Presley’s posthumous
hit, “The Wonder of You.”
http://www.rollingstone.com/music/news/watch-kate-moss-croon-elvis-presleys-the-wonder-
of-you-w454836

10. Instagram
@we.are.hype
Average Likes – 28.5