6. What do I know?
Turnbull Marketing Group
Helping nonprofits help others.
7. What do I know?
• President of Turnbull Marketing Group, a (very) small company
dedicated to helping nonprofits help others.
• Born and raised on the mission field in Haiti.
• Hold a BA in Spanish and Journalism from Wake Forest University and
an MA in Latin American and Caribbean Studies from Florida
International University.
• Worked as a writer in the award-winning Creative Department at
Food For The Poor, the nation’s largest international charity.
• Love traveling and getting my hands dirty. Throw in some Spanish, add
a little coffee, and you have one happy lady.
Turnbull Marketing Group
Helping nonprofits help others.
10. What We’ll Cover
• Who cares?
Turnbull Marketing Group
Helping nonprofits help others.
11. What We’ll Cover
• Who cares?
• What is a “brand” anyway?
Turnbull Marketing Group
Helping nonprofits help others.
12. What We’ll Cover
• Who cares?
• What is a “brand” anyway?
• Image is only skin deep
Turnbull Marketing Group
Helping nonprofits help others.
13. What We’ll Cover
• Who cares?
• What is a “brand” anyway?
• Image is only skin deep
• Your logo is not a brand
Turnbull Marketing Group
Helping nonprofits help others.
14. What We’ll Cover
• Who cares?
• What is a “brand” anyway?
• Image is only skin deep
• Your logo is not a brand
• Talk amongst yourselves (break time)
Turnbull Marketing Group
Helping nonprofits help others.
15. What We’ll Cover
• Who cares?
• What is a “brand” anyway?
• Image is only skin deep
• Your logo is not a brand
• Talk amongst yourselves (break time)
• Finding your nonprofit brand
Turnbull Marketing Group
Helping nonprofits help others.
18. Who cares?
• Everyone with money to give. And that
means that you care, too.
Turnbull Marketing Group
Helping nonprofits help others.
19. Who cares?
• Everyone with money to give. And that
means that you care, too.
• Fewer charity dollars going around means
that you have to step up your game and
make your mission relevant to your
donors.
Turnbull Marketing Group
Helping nonprofits help others.
20. Who cares?
• Everyone with money to give. And that
means that you care, too.
• Fewer charity dollars going around means
that you have to step up your game and
make your mission relevant to your
donors.
• If you don’t set your brand, others will set
it for you.
Turnbull Marketing Group
Helping nonprofits help others.
22. What is a brand anyway?
Turnbull Marketing Group
Helping nonprofits help others.
23. What is a brand anyway?
Turnbull Marketing Group
Helping nonprofits help others.
24. What is a brand anyway?
Turnbull Marketing Group
Helping nonprofits help others.
25. What is a brand anyway?
Turnbull Marketing Group
Helping nonprofits help others.
26. What is a brand anyway?
A feeling.
Turnbull Marketing Group
Helping nonprofits help others.
27. What is a brand anyway?
Turnbull Marketing Group
Helping nonprofits help others.
28. What is a brand anyway?
Turnbull Marketing Group
Helping nonprofits help others.
29. What is a brand anyway?
• Your brand is your personality.
Turnbull Marketing Group
Helping nonprofits help others.
30. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
Turnbull Marketing Group
Helping nonprofits help others.
31. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
Turnbull Marketing Group
Helping nonprofits help others.
32. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
• how you answer the phone,
Turnbull Marketing Group
Helping nonprofits help others.
33. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
• how you answer the phone,
• the voicemail message people get
(or don't get),
Turnbull Marketing Group
Helping nonprofits help others.
34. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
• how you answer the phone,
• the voicemail message people get
(or don't get),
• your office's receiving area,
Turnbull Marketing Group
Helping nonprofits help others.
35. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
• how you answer the phone,
• the voicemail message people get
(or don't get),
• your office's receiving area,
• the interaction with your board
members,
Turnbull Marketing Group
Helping nonprofits help others.
36. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
• how you answer the phone,
• the voicemail message people get
(or don't get),
• your office's receiving area,
• the interaction with your board
members,
• conversations with your target
audience,
Turnbull Marketing Group
Helping nonprofits help others.
37. What is a brand anyway?
• Your brand is your personality.
• The feeling that people get when
they interact with your nonprofit.
• Your brand is everything you do:
• how you answer the phone,
• the voicemail message people get
(or don't get),
• your office's receiving area,
• the interaction with your board
members,
• conversations with your target
audience,
• volunteer experience
Turnbull Marketing Group
Helping nonprofits help others.
40. Feelings Matter
• Think of two people you know.
Turnbull Marketing Group
Helping nonprofits help others.
41. Feelings Matter
• Think of two people you know.
• One who is exceedingly pleasant to be around.
You feel rejuvenated every time the two of you
are together.
Turnbull Marketing Group
Helping nonprofits help others.
42. Feelings Matter
• Think of two people you know.
• One who is exceedingly pleasant to be around.
You feel rejuvenated every time the two of you
are together.
• The other is obnoxious, draining, and brings you
down. You dread your next meeting.
Turnbull Marketing Group
Helping nonprofits help others.
43. Feelings Matter
• Think of two people you know.
• One who is exceedingly pleasant to be around.
You feel rejuvenated every time the two of you
are together.
• The other is obnoxious, draining, and brings you
down. You dread your next meeting.
• Translate that to the nonprofit sector.
Turnbull Marketing Group
Helping nonprofits help others.
44. Feelings Matter
• Think of two people you know.
• One who is exceedingly pleasant to be around.
You feel rejuvenated every time the two of you
are together.
• The other is obnoxious, draining, and brings you
down. You dread your next meeting.
• Translate that to the nonprofit sector.
• How do you want people to feel after investing
time and money into your mission?
Turnbull Marketing Group
Helping nonprofits help others.
45. Feelings Matter
• Think of two people you know.
• One who is exceedingly pleasant to be around.
You feel rejuvenated every time the two of you
are together.
• The other is obnoxious, draining, and brings you
down. You dread your next meeting.
• Translate that to the nonprofit sector.
• How do you want people to feel after investing
time and money into your mission?
• If you don't work to create a positive brand, you'll
lose the people power behind your nonprofit.
Turnbull Marketing Group
Helping nonprofits help others.
48. Your Turn
• How do you want people to feel when they interact with your
nonprofit (in person, online or in print)?
• Pair off with the person next to you.
• Briefly introduce yourselves and your nonprofits to one another.
(2 minutes each)
• Come up with a list of 5 adjectives that you believe people should
feel when they interact with each nonprofit.
Turnbull Marketing Group
Helping nonprofits help others.
74. When Branding Goes Bust
Turnbull Marketing Group
Helping nonprofits help others.
75. When Branding Goes Bust
• Design is right on-brand.
Turnbull Marketing Group
Helping nonprofits help others.
76. When Branding Goes Bust
• Design is right on-brand.
• But does it feel right?
Turnbull Marketing Group
Helping nonprofits help others.
77. When Branding Goes Bust
• Design is right on-brand.
• But does it feel right?
• What’s the problem?
Turnbull Marketing Group
Helping nonprofits help others.
78. When Branding Goes Bust
• Design is right on-brand.
• But does it feel right?
• What’s the problem?
• Disconnect between the mission and the campaign
Turnbull Marketing Group
Helping nonprofits help others.
79. When Branding Goes Bust
• Design is right on-brand.
• But does it feel right?
• What’s the problem?
• Disconnect between the mission and the campaign
• Your brand is part of your mission, your promise to your supporters.
Turnbull Marketing Group
Helping nonprofits help others.
80. When Branding Goes Bust
• Design is right on-brand.
• But does it feel right?
• What’s the problem?
• Disconnect between the mission and the campaign
• Your brand is part of your mission, your promise to your supporters.
• “Authenticity is a prerequisite for successful branding. Komen has been
trusted as a force for improving women’s health and, on its website, touts its
#1 spot in the Harris poll for most-valued brand. But this deal shows that it
can’t be trusted as such (or else it just made a huge mistake, and better
rethink its decision making). Either way, it’ll be a long time before a lot of us
will believe in Komen again. Brand gone bust!”
~ Nancy Schwartz, “How a Nonprofit Brand Goes Bust," Getting Attention Blog
Turnbull Marketing Group
Helping nonprofits help others.
82. Let’s see some samples!
Turnbull Marketing Group
Helping nonprofits help others.
83. Let’s see some samples!
• How do you feel when you see this?
Turnbull Marketing Group
Helping nonprofits help others.
84. Let’s see some samples!
• How do you feel when you see this?
• Do the adjectives you’re hearing match up
with the list you have?
Turnbull Marketing Group
Helping nonprofits help others.
86. Image is Only Skin Deep
Turnbull Marketing Group
Helping nonprofits help others.
87. Image is Only Skin Deep
• Values? or Brands?
Turnbull Marketing Group
Helping nonprofits help others.
88. Image is Only Skin Deep
• Values? or Brands?
• Wrong question.
Turnbull Marketing Group
Helping nonprofits help others.
89. Image is Only Skin Deep
• Values? or Brands?
• Wrong question.
• Your values are your brand.
Turnbull Marketing Group
Helping nonprofits help others.
90. Image is Only Skin Deep
• Values? or Brands?
• Wrong question.
• Your values are your brand.
• Branding starts on the inside with your
relationships, services, & effectiveness.
Turnbull Marketing Group
Helping nonprofits help others.
91. Image is Only Skin Deep
• Values? or Brands?
• Wrong question.
• Your values are your brand.
• Branding starts on the inside with your
relationships, services, & effectiveness.
• Your image should reflect these values
naturally.
Turnbull Marketing Group
Helping nonprofits help others.
92. Image is Only Skin Deep
• Values? or Brands?
• Wrong question.
• Your values are your brand.
• Branding starts on the inside with your
relationships, services, & effectiveness.
• Your image should reflect these values
naturally.
• Invest first in an extraordinary execution of
your mission. Then invest in the promotion
of your extraordinality.
Turnbull Marketing Group
Helping nonprofits help others.
94. How is branding different for nonprofits?
Turnbull Marketing Group
Helping nonprofits help others.
95. How is branding different for nonprofits?
• It’s not.
Turnbull Marketing Group
Helping nonprofits help others.
96. How is branding different for nonprofits?
• It’s not.
• Most for-profit branding is just incomplete.
Turnbull Marketing Group
Helping nonprofits help others.
97. How is branding different for nonprofits?
• It’s not.
• Most for-profit branding is just incomplete.
• Remember, your values are your brand.
Turnbull Marketing Group
Helping nonprofits help others.
98. How is branding different for nonprofits?
• It’s not.
• Most for-profit branding is just incomplete.
• Remember, your values are your brand.
• Branding should must be mission-centered.
Turnbull Marketing Group
Helping nonprofits help others.
100. Your logo is not your brand
Tools vs. Goals
Turnbull Marketing Group
Helping nonprofits help others.
101. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of:
Turnbull Marketing Group
Helping nonprofits help others.
102. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of:
• your mission,
Turnbull Marketing Group
Helping nonprofits help others.
103. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of:
• your mission,
• your adjectives list,
Turnbull Marketing Group
Helping nonprofits help others.
104. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of:
• your mission,
• your adjectives list,
• what you want to accomplish
Turnbull Marketing Group
Helping nonprofits help others.
105. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of: • Not:
• your mission,
• your adjectives list,
• what you want to accomplish
Turnbull Marketing Group
Helping nonprofits help others.
106. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of: • Not:
• your mission, • your font choices,
• your adjectives list,
• what you want to accomplish
Turnbull Marketing Group
Helping nonprofits help others.
107. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of: • Not:
• your mission, • your font choices,
• your adjectives list, • vocabulary,
• what you want to accomplish
Turnbull Marketing Group
Helping nonprofits help others.
108. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of: • Not:
• your mission, • your font choices,
• your adjectives list, • vocabulary,
• what you want to accomplish • brochures,
Turnbull Marketing Group
Helping nonprofits help others.
109. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of: • Not:
• your mission, • your font choices,
• your adjectives list, • vocabulary,
• what you want to accomplish • brochures,
• photos,
Turnbull Marketing Group
Helping nonprofits help others.
110. Your logo is not your brand
Tools vs. Goals
• Your brand’s goals are articulations of: • Not:
• your mission, • your font choices,
• your adjectives list, • vocabulary,
• what you want to accomplish • brochures,
• photos,
• any other physical design element
Turnbull Marketing Group
Helping nonprofits help others.
113. Setting Goals
• What are you trying to accomplish?
Turnbull Marketing Group
Helping nonprofits help others.
114. Setting Goals
• What are you trying to accomplish?
• What do you need? Is it more money, more
volunteers, raising awareness?
Turnbull Marketing Group
Helping nonprofits help others.
115. Setting Goals
• What are you trying to accomplish?
• What do you need? Is it more money, more
volunteers, raising awareness?
• Define your strategies.
Turnbull Marketing Group
Helping nonprofits help others.
116. Setting Goals
• What are you trying to accomplish?
• What do you need? Is it more money, more
volunteers, raising awareness?
• Define your strategies.
• How do you want to reach your goals?
Turnbull Marketing Group
Helping nonprofits help others.
117. Setting Goals
• What are you trying to accomplish?
• What do you need? Is it more money, more
volunteers, raising awareness?
• Define your strategies.
• How do you want to reach your goals?
• What do you need to focus on to reach
your goals?
Turnbull Marketing Group
Helping nonprofits help others.
119. Choosing the Right Tools
Turnbull Marketing Group
Helping nonprofits help others.
120. Choosing the Right Tools
• Build your Brand around your goals
Turnbull Marketing Group
Helping nonprofits help others.
121. Choosing the Right Tools
• Build your Brand around your goals
• Pick your tools to suit your
strategies. Not the other way around.
Turnbull Marketing Group
Helping nonprofits help others.
122. Choosing the Right Tools
• Build your Brand around your goals
• Pick your tools to suit your
strategies. Not the other way around.
• A website is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
123. Choosing the Right Tools
• Build your Brand around your goals
• Pick your tools to suit your
strategies. Not the other way around.
• A website is a tool, not a strategy.
• Social media is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
124. Choosing the Right Tools
• Build your Brand around your goals
• Pick your tools to suit your
strategies. Not the other way around.
• A website is a tool, not a strategy.
• Social media is a tool, not a strategy.
• Your logo is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
125. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your
strategies. Not the other way around.
• A website is a tool, not a strategy.
• Social media is a tool, not a strategy.
• Your logo is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
126. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around.
• A website is a tool, not a strategy.
• Social media is a tool, not a strategy.
• Your logo is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
127. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around. • Clear tagline
• A website is a tool, not a strategy.
• Social media is a tool, not a strategy.
• Your logo is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
128. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around. • Clear tagline
• A website is a tool, not a strategy. • Appropriate fonts
• Social media is a tool, not a strategy.
• Your logo is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
129. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around. • Clear tagline
• A website is a tool, not a strategy. • Appropriate fonts
• Social media is a tool, not a strategy. • Tone of your copy
• Your logo is a tool, not a strategy.
Turnbull Marketing Group
Helping nonprofits help others.
130. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around. • Clear tagline
• A website is a tool, not a strategy. • Appropriate fonts
• Social media is a tool, not a strategy. • Tone of your copy
• Your logo is a tool, not a strategy. • Design and quality of materials
Turnbull Marketing Group
Helping nonprofits help others.
131. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around. • Clear tagline
• A website is a tool, not a strategy. • Appropriate fonts
• Social media is a tool, not a strategy. • Tone of your copy
• Your logo is a tool, not a strategy. • Design and quality of materials
• Social Media tools
Turnbull Marketing Group
Helping nonprofits help others.
132. Choosing the Right Tools
• Build your Brand around your goals • What tools help create your brand?
• Pick your tools to suit your • Self-defining logo
strategies. Not the other way around. • Clear tagline
• A website is a tool, not a strategy. • Appropriate fonts
• Social media is a tool, not a strategy. • Tone of your copy
• Your logo is a tool, not a strategy. • Design and quality of materials
• Social Media tools
• Business partnerships
Turnbull Marketing Group
Helping nonprofits help others.
135. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
Turnbull Marketing Group
Helping nonprofits help others.
136. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
• It's a tool to communicate a feeling.
Turnbull Marketing Group
Helping nonprofits help others.
137. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
• It's a tool to communicate a feeling.
• It's not the goal of the person's
existence (at least we hope not).
Turnbull Marketing Group
Helping nonprofits help others.
138. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
• It's a tool to communicate a feeling.
• It's not the goal of the person's
existence (at least we hope not).
• You can appreciate many kinds of people.
Turnbull Marketing Group
Helping nonprofits help others.
139. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
• It's a tool to communicate a feeling.
• It's not the goal of the person's
existence (at least we hope not).
• You can appreciate many kinds of people.
• You’re drawn more to some than
others.
Turnbull Marketing Group
Helping nonprofits help others.
140. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
• It's a tool to communicate a feeling.
• It's not the goal of the person's
existence (at least we hope not).
• You can appreciate many kinds of people.
• You’re drawn more to some than
others.
• The same applies to your nonprofit.
Turnbull Marketing Group
Helping nonprofits help others.
141. Skin Deep Matters
• People's clothing and accessories provide
an insight into their personality.
• It's a tool to communicate a feeling.
• It's not the goal of the person's
existence (at least we hope not).
• You can appreciate many kinds of people.
• You’re drawn more to some than
others.
• The same applies to your nonprofit.
• A Nonprofit's clothing consists of its
visual materials in print and online.
Turnbull Marketing Group
Helping nonprofits help others.
143. Skin Deep Matters
• A few design tips:
Turnbull Marketing Group
Helping nonprofits help others.
144. Skin Deep Matters
• A few design tips:
• Consistency lends credibility.
Turnbull Marketing Group
Helping nonprofits help others.
145. Skin Deep Matters
• A few design tips:
• Consistency lends credibility.
• For a happy budget, choose classic
over trendy.
Turnbull Marketing Group
Helping nonprofits help others.
146. Skin Deep Matters
• A few design tips:
• Consistency lends credibility.
• For a happy budget, choose classic
over trendy.
• Less really is more.
Turnbull Marketing Group
Helping nonprofits help others.
147. Skin Deep Matters
• A few design tips:
• Consistency lends credibility.
• For a happy budget, choose classic
over trendy.
• Less really is more.
• Show who you are.
Turnbull Marketing Group
Helping nonprofits help others.
148. Skin Deep Matters
• A few design tips:
• Consistency lends credibility.
• For a happy budget, choose classic
over trendy.
• Less really is more.
• Show who you are.
• Be self-defining.
Turnbull Marketing Group
Helping nonprofits help others.
153. Finding Your Brand
• Who do You want to be?
Turnbull Marketing Group
Helping nonprofits help others.
154. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
Turnbull Marketing Group
Helping nonprofits help others.
155. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
Turnbull Marketing Group
Helping nonprofits help others.
156. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
Turnbull Marketing Group
Helping nonprofits help others.
157. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
• Review the adjectives.
Turnbull Marketing Group
Helping nonprofits help others.
158. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
• Review the adjectives.
• Identify the goals.
Turnbull Marketing Group
Helping nonprofits help others.
159. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
• Review the adjectives.
• Identify the goals.
• Define the strategy.
Turnbull Marketing Group
Helping nonprofits help others.
160. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
• Review the adjectives.
• Identify the goals.
• Define the strategy.
• Choose the tools.
Turnbull Marketing Group
Helping nonprofits help others.
161. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
• Review the adjectives.
• Identify the goals.
• Define the strategy.
• Choose the tools.
• List some design suggestions.
Turnbull Marketing Group
Helping nonprofits help others.
162. Finding Your Brand
• Who do You want to be?
• Define Yourselves in 20 minutes or less.
• Break into groups of 5.
• Pick one of the represented nonprofits
to focus on.
• Review the adjectives.
• Identify the goals.
• Define the strategy.
• Choose the tools.
• List some design suggestions.
• What are you doing right? What needs
to change?
Turnbull Marketing Group
Helping nonprofits help others.
165. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
Turnbull Marketing Group
Helping nonprofits help others.
166. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
Turnbull Marketing Group
Helping nonprofits help others.
167. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
Turnbull Marketing Group
Helping nonprofits help others.
168. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
• Offer supporting evidence to show how they are making a difference.
Turnbull Marketing Group
Helping nonprofits help others.
169. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
• Offer supporting evidence to show how they are making a difference.
• Respect their investment (and intelligence)
Turnbull Marketing Group
Helping nonprofits help others.
170. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
• Offer supporting evidence to show how they are making a difference.
• Respect their investment (and intelligence)
• Sloppy, amateur materials say "This is good enough for you." Not good.
Turnbull Marketing Group
Helping nonprofits help others.
171. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
• Offer supporting evidence to show how they are making a difference.
• Respect their investment (and intelligence)
• Sloppy, amateur materials say "This is good enough for you." Not good.
• Glitzy, expensive materials say "We're wasteful." Or, worse yet, "We don't
need you."
Turnbull Marketing Group
Helping nonprofits help others.
172. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
• Offer supporting evidence to show how they are making a difference.
• Respect their investment (and intelligence)
• Sloppy, amateur materials say "This is good enough for you." Not good.
• Glitzy, expensive materials say "We're wasteful." Or, worse yet, "We don't
need you."
• Balance of professional, appealing design, content, and presentation.
Turnbull Marketing Group
Helping nonprofits help others.
173. Supporting Your Brand
• Mission experience. How do your constituents feel after interacting with you?
• Donor/Volunteer experience. How do your donors/volunteers feel after giving?
• Thank you. Thank you. Thank you.
• Offer supporting evidence to show how they are making a difference.
• Respect their investment (and intelligence)
• Sloppy, amateur materials say "This is good enough for you." Not good.
• Glitzy, expensive materials say "We're wasteful." Or, worse yet, "We don't
need you."
• Balance of professional, appealing design, content, and presentation.
• Amazing doesn't have to be expensive.
Turnbull Marketing Group
Helping nonprofits help others.
176. Supporting Your Brand
• Tools to boost donor/volunteer experience
Turnbull Marketing Group
Helping nonprofits help others.
177. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
Turnbull Marketing Group
Helping nonprofits help others.
178. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
• Handwritten thank you cards for the top
5%.
Turnbull Marketing Group
Helping nonprofits help others.
179. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
• Handwritten thank you cards for the top
5%.
• A phone call just to check in.
Turnbull Marketing Group
Helping nonprofits help others.
180. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
• Handwritten thank you cards for the top
5%.
• A phone call just to check in.
• A current website full of news and stories.
Turnbull Marketing Group
Helping nonprofits help others.
181. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
• Handwritten thank you cards for the top
5%.
• A phone call just to check in.
• A current website full of news and stories.
• Numbers to back up your work.
Turnbull Marketing Group
Helping nonprofits help others.
182. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
• Handwritten thank you cards for the top
5%.
• A phone call just to check in.
• A current website full of news and stories.
• Numbers to back up your work.
• Videos that are educational, share needs, and say thank you.
Turnbull Marketing Group
Helping nonprofits help others.
183. Supporting Your Brand
• Tools to boost donor/volunteer experience
• Thank you letters.
• Handwritten thank you cards for the top
5%.
• A phone call just to check in.
• A current website full of news and stories.
• Numbers to back up your work.
• Videos that are educational, share needs, and say thank you.
• Frequent interaction through social media.
Turnbull Marketing Group
Helping nonprofits help others.
185. Getting Your Board On Board
Turnbull Marketing Group
Helping nonprofits help others.
186. Getting Your Board On Board
• Get your goals and strategies in place
first.
Turnbull Marketing Group
Helping nonprofits help others.
187. Getting Your Board On Board
• Get your goals and strategies in place
first.
• Help them understand that branding is
just a fancy way to talk about personality.
Turnbull Marketing Group
Helping nonprofits help others.
188. Getting Your Board On Board
• Get your goals and strategies in place
first.
• Help them understand that branding is
just a fancy way to talk about personality.
• It's a way of life and is part of all you do.
Turnbull Marketing Group
Helping nonprofits help others.
189. Getting Your Board On Board
• Get your goals and strategies in place • Show them the tools to meet those
first. goals.
• Help them understand that branding is
just a fancy way to talk about personality.
• It's a way of life and is part of all you do.
Turnbull Marketing Group
Helping nonprofits help others.
190. Getting Your Board On Board
• Get your goals and strategies in place • Show them the tools to meet those
first. goals.
• Help them understand that branding is • Branding isn't superficial. It's the
just a fancy way to talk about personality. outward expression of who your
organization is in its heart.
• It's a way of life and is part of all you do.
Turnbull Marketing Group
Helping nonprofits help others.
191. Getting Your Board On Board
• Get your goals and strategies in place • Show them the tools to meet those
first. goals.
• Help them understand that branding is • Branding isn't superficial. It's the
just a fancy way to talk about personality. outward expression of who your
organization is in its heart.
• It's a way of life and is part of all you do.
• Whenever possible, choose board
members whose own life choices reflect
the brand you want for your nonprofit.
Turnbull Marketing Group
Helping nonprofits help others.
193. If You Remember Nothing Else...
Turnbull Marketing Group
Helping nonprofits help others.
194. If You Remember Nothing Else...
• Your brand is a feeling.
Turnbull Marketing Group
Helping nonprofits help others.
195. If You Remember Nothing Else...
• Your brand is a feeling.
• Your design choices should make
it clear and easy to recognize
who you are at heart.
Turnbull Marketing Group
Helping nonprofits help others.
196. If You Remember Nothing Else...
• Your brand is a feeling.
• Your design choices should make
it clear and easy to recognize
who you are at heart.
• Set your goals and define your
strategies before you choose
your tools.
Turnbull Marketing Group
Helping nonprofits help others.
197. If You Remember Nothing Else...
• Your brand is a feeling.
• Your design choices should make
it clear and easy to recognize
who you are at heart.
• Set your goals and define your
strategies before you choose
your tools.
• Consistency lends credibility.
Turnbull Marketing Group
Helping nonprofits help others.
198. If You Remember Nothing Else...
• Your brand is a feeling.
• Your design choices should make
it clear and easy to recognize
who you are at heart.
• Set your goals and define your
strategies before you choose
your tools.
• Consistency lends credibility.
• Business partnerships can help
(or hurt).
Turnbull Marketing Group
Helping nonprofits help others.
199. If You Remember Nothing Else...
• Your brand is a feeling.
• Your design choices should make
it clear and easy to recognize
who you are at heart.
• Set your goals and define your
strategies before you choose
your tools.
• Consistency lends credibility.
• Business partnerships can help
(or hurt).
• You are your brand.
Turnbull Marketing Group
Helping nonprofits help others.
203. www.nobullfundraising.com
Use code “LIFT” to save $50 on your fundraising check up.
Eliz abeth T urnbull
mail: elizabeth@t bullgroup.com
e
twitt er : @ejturnbull
telepho ne: 919.741.5072
Turnbull Marketing Group
Helping nonprofits help others.
Notas del editor
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
Each of these people are carrying around their own personality, their own "personal brand." How you feel around them and after being with them dictates how much you want to be involved with them.
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
What do you need to focus on to reach your goals? Is it public engagement? Is it individual donations? Is it one-on-one relationships? Or is it financing from grants and foundations?
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Self defining logo: people should be able to see it and know right away who you are.
Business partnerships: Align your brand with corporate sponsors whose core products, services and target customers are in line with your mission.
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)
Who do you want to be? (Review adjectives from 1 or 2 participants.)