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Harness the Power of Your Data with CRM  June 24, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object],[object Object]
You are being recorded… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Harness the Power of Your Data with CRM  Sponsored by Presenter: Dean Graham, NPower Pennsylvania
Today’s Speakers Assisting with chat questions:  Becky Wiegand   & Stephanie Parker, TechSoup Kami Griffiths TechSoup Dean Graham NPower Pennsylvania
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The better your data, the better the story  you can tell…
CRM C onstituent R elationship M anagement
C onstituent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How important is this person to you? ,[object Object],[object Object],[object Object],[object Object],[object Object]
R elationship ,[object Object],[object Object]
Build on what you did together ,[object Object]
M anagement ,[object Object],[object Object],[object Object],[object Object]
What is CRM? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coin of the Realm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Traveling Development Director ,[object Object],[object Object],[object Object]
The Engagement Ladder ,[object Object],Recruit friends/family Upgrade monthly donation Signup for monthly giving Renew single donation Make single donation Write a letter Attend an event Sign petition Viral / Tell a friend Send an epostcard Subscribe to e-Alerts Subscribe to eNewsletter Enter a contest Visit website  High Low Building Relationships!
Life without a CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life with a CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Silo Approach ,[object Object]
Goals of a Good CRM System ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples
Create a Successful Environment  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Buy-in ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Signs of Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collect Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Requirements Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing the right system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How will it hold up? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrate Your Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to look for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Stop ,[object Object],[object Object],[object Object],[object Object]
Signs you have a good database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Warning! ,[object Object],[object Object],[object Object],[object Object]
Questions? Submit your questions using the chat box.
Continue the Discussion… ,[object Object],[object Object]
Get the Most Out of TechSoup ,[object Object],[object Object],[object Object],[object Object],[object Object]
Upcoming Webinars ,[object Object],[object Object]
Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for  TechSoup organizations 4 times per week. For more information:   pages.readytalk.com/techsoup.html
Thank you!   Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392

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Presentation crm

  • 1. Harness the Power of Your Data with CRM June 24, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
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  • 4. Harness the Power of Your Data with CRM Sponsored by Presenter: Dean Graham, NPower Pennsylvania
  • 5. Today’s Speakers Assisting with chat questions: Becky Wiegand & Stephanie Parker, TechSoup Kami Griffiths TechSoup Dean Graham NPower Pennsylvania
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  • 7. The better your data, the better the story you can tell…
  • 8. CRM C onstituent R elationship M anagement
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  • 35. Questions? Submit your questions using the chat box.
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  • 39. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
  • 40. Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392

Editor's Notes

  1. Key points: NOT a technology session: focus on process
  2. Alex’s Lemonade…