This document discusses alternative channels for promoting apps through app stores like Aptoide. It summarizes Aptoide's capabilities in distributing apps freely to acquire new users and monetizing apps worldwide. Aptoide distributes apps through various free methods like direct downloads and other app stores. It acquires users through features, sponsored campaigns, and organic discovery. Aptoide also helps developers monetize globally through its in-app billing system, which offers higher payouts and localized payment options.

1. ALTERNATIVE CHANNELS FOR PROMOTION APPS
Marta Keller & Pedro Catarino
September 2016
This document is confidential and property of Aptoide S.A.

2. Hola y bienvenidos!
APTOIDE
Pedro Catarino
Developer’s Relations Executive
Marta Keller
Head of In-App Billing

3. Monetization
APTOIDE PRESENTATION
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lorem. Cras congue posuere sapien, sed posuere diam. Suspendisse
condimentum tincidunt.
The largest
independent
Android Appstore

4. Alternative AppStores set to grow +150%
APTOIDE
Forecast of annual downloads of Mobile Apps
(By Store in Billions)

5. Main alternative Android App Stores
APTOIDE
Source: Google Trends

6. Top 3 Android Market in the World
APTOIDE
Aptoide’s KPIs grant us 3rd position
(after Google Play and Amazon App Store)
20M
650,0002.5Bn
20M

7. 7
Aptoide Distribute Acquire Monetize
Aptoide is one of the
leading Android
Appstores in the world
and has experienced
100% growth every
year...

8. + 60 partners using our solution
APTOIDE
Skyworth Android TV,
Auchan, Jolla,
Datawind, Unitel, etc.

9. A social Appstore that connects users with the most relevant Apps. It
gives up the control back to its community through user curation and
social sharing mechanics that help the best Apps emerge.
A social Appstore that connects users with the most relevant Apps. It
gives up the control back to its community through user curation and
social sharing mechanics that help the best Apps emerge.

10. Aptoide is a global player!
APTOIDE
Top Aptoide Markets
Brazil
Mexico
United States
Italy
Spain
France
Venezuela
Iraq
India
Colombia
Romania
Chile
Saudi Arabia
Germany
Indonesia
United Kingdom
Argentina
Philippines
Morocco
Thailand
Turkey
Portugal
Peru
Malaysia
Israel

11. Some of our trusted developers
APTOIDE

12. "Zeptolab is keen to work with
alternative appstores especially
in emerging markets where the
key appstores aren’t strong. We
are really happy to work with
Aptoide in this space as a great
source of new users for
Zeptolab titles!”
ZeptoLab
12
Quotes from our Developers
APTOIDE

13. 13
Monetize
Worldwide
Distribute
Freely
Acquire
New Users

14. 14
Distribute
Freely

15. POOR DISCOVERY1
STATIC CHARTS2
LARGE ADVERTISING BUDGET3
Distribute
Freely
"If you’re not on those lists, it’s not sure
that you’re being discovered by anyone
else. The top 25 tend to be the same
companies who spend millions of dollars
to get to the top of those lists. If you’re
an independent, small app publisher,
then it’s really tough to be discovered.”
Christian Henschel, Adeven CEO
Standard Market Scenario Limits
APTOIDE

16. “As an open platform, Android offers choice. You can distribute
your Android apps to users in any way you want, using any
distribution approach or combination of approaches that meets
your needs. From publishing in an app marketplace to serving your
apps from a web site or emailing them directly users, you’re never
locked into any particular distribution platform.”
https://developer.android.com/distribute/tools/open-distribution.html
YOU’RE NEVER LOCKED INTO ANY PARTICULAR DISTRIBUTION PLATFORM
No Limits
APTOIDE Distribute
Freely

17. Ways to Distribute
E-mail Directly to Users Direct Download Links
Pre-loaded in the DeviceOther App Stores
Free Ways to Redirect
Press Reviews Lading Page
(working SEO)
Direct Download
App Stores DownloadInternet Forums Social Media
Distribute for Free
APTOIDE Distribute
Freely

18. Ways to Distribute
E-mail Directly to Users Direct Download Links
Pre-loaded in the DeviceOther App Stores
Free Ways to Redirect
Press Reviews Lading Page
(working SEO)
Direct Download
App Stores DownloadInternet Forums Social Media
MAXIMIZE your EXPOSURE.
and ultimately
you will MAXIMIZE your REVENUE.
Distribute for Free
APTOIDE Distribute
Freely

19. 19
Distribute
Freely
5 MINUTES & FREE1
NO APK CUSTOMIZATIONS2
UPLOAD FACILITATOR MECHANISMS3

20. Acquire
New Users

21. Editor Choices Featured Stores
Organic Traffic
APTOIDE
600,000 organic Instals
Editorial Featuring
Existing Google App build
ZeptoLab

22. Featured Stores Developer Channel
Organic Traffic
APTOIDE
350,000 organic Instals
Within the first month

23. Trackers
APTOIDE
App Developer Trackers
• Attribution
• Tracking: Instal, Post-instal
• Reporting & Analytics
• Insights
Distribution
Channel
Advertising
Partner

24. Display Ads Search Ads
Sponsored
CPI/CPA Campaigns
APTOIDE
600,000 Instals
CPI/CPA campaigns
Search & Display Ads
GoodGame Studio

25. Search Ads
Sponsored
Editor Choices
CPI/CPA Campaigns
APTOIDE
5 Million Instals
CPI/CPA campaigns
Snaptube

26. Acquire
New Users
Define GEOs & Prices1
Set the tracking2
Sign an IO, test and deploy the campaign3

27. 27
Monetize
Worldwide

28. What is In-App Billing?
APTOIDE
Sell any digital content from within your
application
Offer unique content to users, allowing them to
buy directly from your app
Monetize
Worldwide

29. Revenues from In-App purchases are meant to double by 2020!
Total worldwide in-app purchase revenues from 2011 to 2017 (in million U.S. dollars)
Monetize
WorldwideWhy should you bet on IAB?
APTOIDE

30. Mobile app revenue development in key markets from 2013 to 2014, by monetisation model (revenue growth rates).
This shift is already happening...
Monetize
WorldwideGrowing Monetisation Models
APTOIDE

31. Different App Stores, different solutions
but in order to start:
Monetize
WorldwideHow do I start with IAB?
APTOIDE
Definition SKUs / In-App items
Guarantee that the items are correctly displayed
Track users from different Distribution channels

32. Monetize
WorldwideGet started with publishing...
APTOIDE
You can integrate with Google Play In-App Billing v3 via API.
They support one-time or recurrent transactions (subscriptions).
You can integrate with Amazon by using their IAP SDK or via API
You can easily migrate from Google Play In-App Billing v3 to
Aptoide IAB via our new Aptoide IAB API to be launched in October.

33. Be one of our beta testers, benefit from
higher margins and new alternative
payment methods.
Try Aptoide new IAB solution
You’ll only pay for In-App Purchases
and you’ll benefit from free promotion
and no integration needs.
Upload, Track, Uplift Revenues
Monetize
WorldwideHow to get started?
APTOIDE

34. “Aptoide was a great test
for us. They managed to
deliver quality users and the
results of our collaboration,
returned even better ARPU
than Google Play, what was
an unexpected surprise”.
In one month we helped Gamebau to grow organically
generating additional traffic.
• Increased ARPU ~ 0.20$
• Increased coverage in LATAM with high conversion rates
Uplift traffic, installs and revenue
Monetize
WorldwideRevenue Share Success Story
APTOIDE

35. Monetize
WorldwideWhy should you use Aptoide IAB?
APTOIDE
Higher payout rates 80%~ 90% to developers
Localized payment options will help you reach new users worldwide
Easy implementation through API, with no need of SDK integration

36. If you already use Google In-App Billing you can easily
migrate to Aptoide In-App Billing
Monetize
WorldwideHow does Aptoide IAB work?
APTOIDE

37. Only 27% Credit Card Penetration in LATAM 15 + Age ; 2014
databank.worldbank.org
In Brasil 68% of Adults do not
use a credit card online
BoaCompra
Monetize
WorldwideAlternative Payment Methods
APTOIDE

38. Monetize
WorldwideMaximize Revenue per Transaction
APTOIDE

39. www.aptoide.com
Gracias !
APTOIDE
marta.keller@aptoide.com
pedro.catarino@aptoide.com
This document is confidential and property of Aptoide S.A.