Telefónica’s Chief Operating Officer, José María Álvarez-Pallete introduces the key findings of the Telefónica Global Millennial Survey of adults, aged 18 – 30. Mr Álvarez Pallete explains what Telefónica is already doing to make a positive impact and how we will use these findings to continue our efforts to empower the next generation. - See more at: telefonica.com/millennials

1. Global millennial survey
Backing young people
for a better future_

2. The Global Millennial Survey is the most comprehensive survey of 18-30 year olds ever
commissioned and it is helping us understand the hopes, fears, needs and aspirations of emerging
generations.
At Telefonica we have a proud heritage of working with young people. Because we believe that
young people hold the key to a better future for everyone. Unlocking their potential will unlock
progress for everyone, and with 30% of our customer base in the Millennial age group, we think we
can, and should help. This starts with listening.
At Telefonica we have spent years building programmes designed to equip young people with the
education and skills needed to forge a successful future. The Millennial Survey has shown the
importance of continuing to listen, understanding what matters to this generation to help them
forge a successful future.
Find out more about our initiative at Telefonica.com/millennials and join the conversation at
#TEFMillennials.
Global Millennial Survey 2013

3. Global Millennial Survey 2013
A new type of leader
for this millennium_
New media focused
Civically Engaged
Optimistic
Tech Savvy11%
11% of survey participants form a group known as the Millennial Leaders. They have the self
belief, the skills and the willingness to influence the world that surrounds them. Many of
Telefónica’s youth initiatives aim to promote the qualities which make these leaders stand out.

4. Sharing the skills of the future_
45% of Millennials believe that a decent paying job is a privilege rather than a right
63% say it is difficult for their generation to transition from school to the
workplace environment
Out of a range of options, 36% of Global Millennials believe an education
in technology is most important to ensuring future success
In a world undergoing rapid transformation, many young people face a number of major challenges transitioning into professional life.
The old rules no longer apply and there is an ever-increasing demand for versatile, creative and tech-savvy people in the global economy.
As a result, our approach to developing young minds must change. Telefónica, as one of the world’s leading digital businesses, believes
that it can, and should, play a part in addressing this.

5. Think Big is all about the power of young ideas. We believe that with the right skills and support, young people have the
ability to transform our world in a way no-one else can. By putting faith in their talent, and by helping them unlock their full
potential, we think they can help make a better society for everyone.
Through a range of programmes, across six countries, we equip young people ages 13-25 with entrepreneurial and digital
skills. Whether it is by funding them to start a community project, or bringing them into creative coding workshops, Think
Big provides a platform for the future success of young people and the European economy.
Start Small, Think Big
Global Millennial Survey 2013Sharing the skills of the future

6. Young people directly
benefitted since 2010
85,000
Feel more confident
because of their
experience
66% >150
Expert partners
2,000
School pupils trained in
digital and entrepreneurial
skills, targeting 50,000
by 2015
6,500
Youth led projects
supported so far
Mass online digital skills
programme to be
launched later this year.
Global Millennial Survey 2013Sharing the skills of the future

7. Since 1998, the Foundation has supported positive change around the world by promoting education and skills development in all
Telefónica markets.
ICT is becoming an increasingly important part of how we contribute to the educational, social and cultural development of the
communities in which we are present.
We promote learning and spread knowledge, connecting people and institutions
in order to contribute to a better society.
Global Millennial Survey 2013Sharing the skills of the future

8. Global Millennial Survey 2013Sharing the skills of the future
Different countries
20 1,542,898
Beneficiaries in 2012
478,312
Young participants in 2012

9. Nurturing young business_
Only half of western European Millennials believe they have an
opportunity to become entrepreneurs in their countries.
Millennials from North America, Western Europe, Eastern Europe and
Asia identified ‘the economy’ as the greatest issue facing the region in
which they live
The future of the global economy is dependent on innovation. An unconventional and agile approach to business is the key to a better
future for society and Telefónica. We’re investing in innovative young ideas and people because they have the power to drive positive
change for everyone.

10. Wayra is Telefónica’s startup accelerator programme, created to find and nurture the best technological ideas and talent. Originally
launched in Latin America, Wayra Academies are now operating in the Czech Republic, Germany, Ireland, Spain and the UK, offering
state-of-the-art workspaces where entrepreneurs can develop their fledgling business and feed off each other.
Many of the innovators involved are under 30 and Wayra gives them the perfect platform to establish themselves on the international tech
scene. The best projects are turbocharged through funding, expert advice, and access to Telefónica’s world class technological research.
The rules are not yet written
Global Millennial Survey 2013Nurturing young business

11. Academies across Europe
and Latin america
13
Academy dedicated to
social business opening in
2013 (Wayra UnLtd London)
+1
Tech start-ups currently
being incubated
234
Applications received
19,000
Global Millennial Survey 2013Nurturing young business

12. In partnership with the Lisbon Council, Telefónica has set up StartUp Europe, a think tank dedicated to analysing Europe’s
entrepreneurial eco-system and identifying the barriers to innovation.
This body provides the insights needed to help make a more entrepreneurial and more prosperous young Europe.
A think tank for the future
Global Millennial Survey 2013Nurturing young business

13. Youth unemployment is of growing concern, with almost a quarter of under 25s in Europe out of work. If we are to avoid a lost
generation, government and business need to share responsibility to reverse this trend. Telefónica is acting to give young talent the
opportunity it deserves.
Creating opportunity for all_
83% say “Technology allows me to get a job, but 62% also
say it has widened the gap between rich & poor”
69% say “technology creates more opportunities for all”
as opposed to “a select few”

14. Talentum, Telefónica’s new recruitment initiative is based on a simple idea – betting on young people and technology as the future of
Europe. Talentum does this by creating job and digital learning opportunities for thousands of young people and university graduates.
Along with recruitment into Telefónica, Talentum also offers experiences specifically focused on technology and innovation. This year,
Talentum Startups will be taking university students and placing them in technology startups across Europe, including those
accelerated by Wayra.
A new young Telefónica
Global Millennial Survey 2013Creating opportunity for all

15. Graduates to be hired in 2013
>400 6,000
Young hires in Europe
over 4 years
1,000
Positions to be created
for under 30s in 2013
x2
As many young people
in the business by 2015
>1,000
Internships provided to
students and graduates
in 2012
Global Millennial Survey 2013Creating opportunity for all

16. Campus Party Europe 2013
2nd – 7th September
O2 Arena, London

17. In August 2012 Telefónica brought 10,000 digital enthusiasts to Berlin’s Tempelhof Airport for Campus Party; an event which
demonstrates how technology can challenge convention and forge a new digital path for Europe.
This September, Campus Party is coming to the O2 in London and it promises to be even bigger and better. This time we’re aiming for
10,000 attendees per day and we have a host of internationally renowned speakers lined up to share their inspirational views on tech.
Innovation and skills at one
of the world’s biggest digital tech festivals
Fundación Telefónica JA-YE
Global Millennial Survey 2013
http://campus-party.eu
Campus Party Europe 2013