Ponencia de Mike Short, de Telefónica Europa en #CloudMediaDay, evento dirigido al sector media.

1. Screens everywhere
Dr. Mike Short CBE
mike.short@telefonica.com

2. Agenda
2

3. The mobile phone turns 40
3

4. analog_
from

5. digital_
to
5

6. 6

7. Everyone now has the power to innovate
in a digital world thanks to the marriage
between the two great innovation
platforms of the 21st century: internet
and mobile. Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
7

8. differently_
See the world
8

9. We’re communicating
more than sleeping
The average UK adult is now
spending more time using media than
they are sleeping. 8h 41m
communicating versus 8h 21m
sleeping
8hrs 41m
Source Ofcom August 2014
9

10. http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr13/downloads/

11. Internet and web-based content: key statistics
Source: IDATE / Industry data / Ofcom / comScore
*comScore MMX, August 2013, home and work panel, persons 15+
† IDATE / Industry data / Ofcom, 2013.
‡ international research, September 2013, internet users 18+
11
Figure 5.1

12. Mobile internet take up
12
Figure 5.8

13. Internet share of total advertising spend
13
Figure 5.2

14. Wired internet advertising expenditure per head: 2008-12
14
Figure 5.3
2012

15. Mobile advertising expenditure per head: 2008-12
15
Figure 5.5

16. Tapped on an advert in a mobile browser or application in the past month
16
Figure 5.7

17. Smartphone take-up
17
Figure 5.11

18. Portable devices used to access the internet
18
Figure 5.21

19. Most important device for accessing the internet
19
Figure 5.22

21. Internet activities conducted on a mobile phone/smartphone
21
Figure 5.13

22. Monthly accessing of social networking sites on mobile phones
22
Figure 5.30

23. The internet as a primary source of news
23
Figure 5.39

24.  Business / Advertising Impact
 Cameras everywhere
 New editing tools
 Easy upload to the web
 Access to archives with digitization
 File storage options multiply
Storytelling is changing
24

25. Weekly access of online video clips
25
Figure 5.26

26. Accessing online video clips, by device ownership
26
Figure 5.28

27. Type of TV/Video service accessed on mobile
27
Figure 5.36

28. Proportion of regular users who pay a subscription fee for access
28
Figure 5.38

29. Screens everywhere

30.  Office
 Outdoor
 Local
 Education
New domains for distribution
30

31.  New Screens, new markets, wider reach
 New formats and business models with the web
 Digitization widens content, tools and distribution
 Personalised media consumption
Summary
31

32. INTERNET AND DEVICES

33. Smartphone operating system take-up
33
Figure 5.12

34. Monthly accessing of social networking sites, by device ownership
34
Figure 5.30

35. Use of social check-in services by mobile social networkers
35
Figure 5.31

36. Average time spent browsing on a laptop or desktop computer
36
Figure 5.3