Tendenci's own Ann Olivo, along with presenters Michael Wilson and Jeffrey Montegut, discuss unlocking the secret to online event fundraising. The presentation features information on the different types of event participants and how to utilize them to kickstart your cause's fundraising efforts.

1. Social Media and!
Online Community
Learn the Keys to Event Fundraising Success
Michael Wilson
Ann Marie Olivo
#14NTCevent

2. The Presenters
Ann Marie Olivo
• Programming Manager
• Tendenci
• Open Source CMS
Michael Wilson
• CEO & Founder
• Small World Labs
• Online Community
Jeffrey Montegut
• Manager, Digital Platforms
• American Cancer Society
• Relay For Life
Slide 2#14NTCevent
@annieolivetree
@wilsonmichael

3. The Presenters
Ann Marie Olivo
• Programming Manager
• Tendenci
• Open Source CMS
Michael Wilson
• CEO & Founder
• Small World Labs
• Online Community
Jeffrey Montegut
• Manager, Digital Platforms
• American Cancer Society
• Relay For Life
Slide 3#14NTCevent

4. #14NTCevent
Personal relationships drive !
event fundraising success!
!
Your organization can significantly
influence participant behavior!
!
Think of the event as an engagement !
tool to lock in a relationship
Flickr: eschipul

5. #14NTCeventFlickr: eschipul
Different types of participants
will affect your fundraising
goals in unique ways.
Source: Braiterman. “2012 donorCentrics Peer-to-Peer Event
Fundraising Benchmarking Insights” Blackbaud.

6. The Alpha
Team Leader
#14NTCeventFlickr: lubright

7. The Tagalong
Participant
#14NTCeventFlickr: didbygraham

8. The Loner
Individual Participant
(not on a team)
#14NTCeventFlickr: danhuby

9. The Donor
Supporters
#14NTCeventFlickr: kodamakitty

10. #14NTCevent
Why do
people get
involved in
fundraising
events?
Flickr: eschipul

11. #14NTCevent
Motivations for getting involved in fundraising events
0
0.125
0.25
0.375
0.5
27%
31%
20%
18%
49%
47%
Felt a
personal
connection to
the cause
A friend or
family member
asked me to
participate
The
beneficiary
org. asked me
to participate
Wanted to be
a part of a
company or
other group
team
Physical
challenge
To benefit the
local
community
!11
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey” Blackbaud & Run
Walk Ride Fundraising Council.

12. You must enable
your participants
to connect with
friends and family
members!
#14NTCeventFlickr: didbygraham

13. http://www.komen-houston.org/case-studies/

14. http://www.komen-houston.org/case-studies/jan-morrison/

15. #14NTCevent
How can your
organization
influence
participant
behavior?
Flickr: eschipul

16. –Hank Rosso
“Fundraising is the gentle art of
teaching the joy of giving.”
#14NTCevent!16

17. #14NTCevent
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey”
Blackbaud & Run Walk Ride Fundraising Council.
64% of participants weren’t asked
to raise funds and didn’t know
they were expected to do so.

18. Directly ask your
participants to
raise funds!
#14NTCevent!18

19. 80% of participants who set
a goal raised exactly or
more than their goal.
#14NTCevent
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey”
Blackbaud & Run Walk Ride Fundraising Council.

20. Set a fundraising goal
for participants
#14NTCevent!20

21. Give your participants
the tools they need to
be successful
fundraisers!
#14NTCevent!21

22. Schipul’s Web Marketing
Fundamentals
• Use effective calls to
action!
• Use a strong headline
• Use photos to tell your
story
• Generate dynamic content
• Showcase your [event] as
the hero
#14NTCevent
http://www.schipul.com/articles/web-marketing-fundamentals-increase-sales-lead-generation/
• Make it easy to contact you
• Test your contact forms
• Keep UX (user experience)
in mind
• Make sure your website is
mobile-optimized
• Use logos to establish
credibility
!22

23. #14NTCevent!23

24. #14NTCeventh/t Alec Bieniawski

25. #14NTCeventh/t Alec Bieniawski

27. #14NTCevent
ENABLE!
SHARING
!27

28. #14NTCevent
How does your event
foster a relationship
with your participants?
Flickr: eschipul

29. –Peter Farquharson
“Relationships of trust depend on our
willingness to look to our own interests & the
interests of others.”
#14NTCevent!29

30. On average, organizations
only retain 25% of fundraising
participants each year.
#14NTCevent
Source: Braiterman & Hessekiel. “2012 Peer-to-Peer Event Fundraising Consumer Survey”
Blackbaud & Run Walk Ride Fundraising Council.
!30

31. • Share your content strategically
• Say “Thank You”
• Send out a survey
• (and adapt according to feedback)
#14NTCevent!31

32. Self-Reflection
• Are you doing all you can to enable your participants
to leverage their personal relationships?
!
• What are some simple ways your organization can
influence what your event participants do so they
are more effective fundraisers for you?
!
• Are you focused on staging a successful event or are
you thinking strategically about how the event
addresses your organization’s long-term needs?
!32 #14NTCevent

33. #14NTCevent
Personal relationships drive !
event fundraising success!
!
Your organization can significantly
influence participant behavior!
!
Think of the event as an engagement !
tool to lock in a relationship
Flickr: eschipul