Have you thought about the function of your mobile phone in a decade? Where is the mobile industry heading? Messaging Apps vs SMS, mobile search, push notifications, mobile payments, QR codes, location based services, mobile payments.. What next? Inspired by the growth of mobile industry we decided to gather experts opinion to predict the future of mobile in the coming years.

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21 INSPIRING QUOTES
FROM EXPERTS
SHAPING THE FUTURE OF MOBILE

2. The future of mobile is the
future of online. It is how people
access online content now.
The key challenges for mobile are to
engage with consumers via the
channel while respecting their privacy,
to accurately identify and target users
cross-device.
SMS seems to have a healthy future
in re-engaging consumers with apps,
and enabling brands to engage with
their customers and prospects on an
ongoing basis, on an opt-in basis.
David Murphy
Mobile Marketing Magazine

3. ’’
Greg Hickman
MobileMixed.com
The future of mobile and specifically mobile
marketing is creating solutions that customers
actually want and need.
Let's face it...as business owners, the only
reason we're mobile is to better serve the
customer… businesses will start showing up...

4. ’’
If you’re not using mobile marketing to attract
new customers to your business, don’t worry —
your competitors are already using it and are
getting those customers instead.
Jamie Turner
60SecondMarketer.com

5. ’’
The future of mobile
is incremental
innovation with a
transformational
impact.
Reijo Pold
Telefónica UK

6.
Global internet users is set
for explosive growth over the
coming years - majority of
them will be mobile.
Ronan Skehill
Cauwill Technologies
www.morethan160.com

7. ‘The future of mobile creativity is in our youth:
An entire generation first exposed to
computing in this form.’
Chris Cheung
Autodesk

8. Your mobile device
quickly has become
the easiest portal
into your digital self.
Phil Nickinson
Android Central

9. ’’
In my opinion, the future of
mobile is the future of
everything.
Matt Galligan
SimpleGeo

10. ’’
Right now we have been
and are building the future
of computing, and what it
means to be connected to
the internet, for the vast
majority of human beings.
Dieter Bohn
The Verge

11. End users not technologies shape the
market. Consequently, marketers need to
stay abreast not only of technological
developments but also of the way people
respond to them.
Matt Haig
Author of „Mobile Marketing – The Message Revolution“
’’

12. ’’
I think the biggest change, and one that we're already
starting to see take shape, is that globally the
majority of internet usage will be done via a mobile
device and for most people the mobile web will be
their primary - if not their only -- way of
experiencing the internet.
Peter Rojas
Engadget and Gizmodo

13. ’’
Mobile Is The Future, And
There's No Such Thing
As Communication
Overload.
Eric Schmidt
Google

14. Near Field Communication (NFC) will
open the floodgates for profound
changes in the way we use our mobile
devices. While today there's a good deal
of trial, error and confusion around
mobile technology including apps, QR
codes, image recognition, etc., NFC will
soon dominate the way consumers
secure coupons and deliver payments,
our phones will become our wallets.
Anthony Lacovone
Augme

15. ’’
The future is mobile computing - smartphones and
tablets are just elements of it. The industry is on the
verge of a whole new paradigm.
Thorsten Heins
BlackBerry

16. ’’
Mobile is the enabling centrepiece of digital convergence.
Mobile is the glue for all other digital industries to use
when approaching convergence, but mobile is also the
digital gateway for the real world to join in this global
metamorphosis of human behaviour.
I think the The Economist said it best when, in the issue
celebrating the 30th birthday of the PC, it wrote that
mobile will fulfil the promise of the 'personal' computer.
Tomi T Ahonen
TomiAhonen Consulting

17. ’’
The mobile device has become
our communications hub, our diary,
our entertainment portal, our
primary source of media
consumption, our wallet and our
gateway to real-time information
tailored to our needs. The
revolution is now!
Nihal Mehta
Eniac Ventures

18. ’’
The future of mobile means a more intricately
connected ecosystem of applications.
!
The “walled gardens” will be torn down and roads
and bridges between apps will be constructed.
The relationships between the apps that a user has
installed on their phone will become exponentially
more important, to both the consumer and the
businesses themselves.
Nate Smith
URX.com

19. Buying media on mobile will almost
exclusively go through programmatic
in the next 3 years…
You’ll be able to bid on advertising
space based on a number of
different targeting criteria, whether it
is device, mobile operator, operating
system, time of day, day of week, geo
location, whether you have a certain
app on your phone or not.
Bence Báthi
Draftfcb

20. ’’
Mobile is not the
future, it is the now.
Meet your customers
in the environment of
their choice, not
where it's convenient
for you.
Cyndie Shaffstall
Spider Trainers

21. ’’
5 years from now, I predict the general shape and
UI of most phones will still be a lot like the
current iPhone..
Sam Altman Loopt

22. ’’
Mobile is our communications
hub, our source of media
consumption, car keys, our
credit card, our calendar.
The future of SMS relies on
customer communication.
!
Having the highest reach, SMS
will be the most powerful tool
for businesses to engage with
customers.
Triin Linamagi
Marketing Executive at TextMagic

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