Your guide to writing effective Linkedin messages that get people OFF Linkedin and into profitable phone calls and meetings.

1. 20 successful
Linkedin sales
messages
Your guide to getting potential
customers OFF Linkedin and into
profitable sales calls
By Tom Mallens & Dionne Buckingham-Brown,
founders of the Social Sales Academy

2. If you’re reading this because you want to know what to say in
messages to people on Linkedin, congratulations! You’re on the
road to getting great results.
This short guide will help you avoid the common frustration of
having hundreds of connections but never managing to turn any of
them into business. To use Linkedin most profitably, you must get
people OFF Linkedin and into phone calls or face-to-face meetings.
In a moment, you’ll get 20 message templates you can use to
persuade your connections to talk to you (I’m assuming you already
know the basics of creating a profile and making connections). But
first, a few important pointers.
The structure of a great Linkedin message
A high-performing Linkedin message has this four-part structure:
1. A brief rapport-building introduction
2. Outline of the value and benefits you offer
3. Proof the value you offer is genuine
4. A clear and concise call-to-action
This structure and the template examples in this guide will help you
bypass gatekeepers and get profitable enquiries, opportunities and
business from ideal customers more easily and quickly than ever.
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

3. The golden rules of Linkedin messages
Get to the point – Nobody wants to read waffle. Keep your
messages short. Respect the people you’re messaging by respecting
their time. Never start your message by apologising for messaging
the person. Using the phrase ‘sorry to bother you’ or ‘I hope you
don’t mind me getting in touch’ is unhelpful on every possible level.
Focus on overall value – Do not use your message to explain how
old and prestigious your company is or to list the features of your
service. Look to help, add value, build-rapport and entice prospects
into speaking to you with risk-free ways they can benefit.
Ask for what you want – End your message with a clear call-to-
action. If you want a phone call; ask for one. If you want a meeting;
ask for one. Only ask for one thing. Not two. Not three. ONE.
Don’t sell and do sell – Do not try to sell people on the idea of
buying from you on Linkedin. It’s a waste of both your time. Sell
them on the idea of taking one step in the direction of becoming a
customer. For most people, that means speaking on the phone. Give
people compelling and risk-free benefits to giving you a few
minutes of their time. Save selling them on buying from you until
you’ve had a proper chance to understand their needs.
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

4. Always be personalising – The more you can show you’ve taken a
genuine personal interest in someone the better. Always scan a
person’s Linkedin profile before sending a message and look for an
opinion, statement, idea, qualification, interest, experience, skill,
connection or recommendation you can mention in a positive way.
What works face-to-face, works on Linkedin – The people who get
the best results from Linkedin are usually the people who have
spent the most time learning specific Linkedin strategies and the
most time learning to sell; the two are inextricably linked. The
behaviours that work best when you sell face-to-face or on the
phone, work best on Linkedin too.
Avoid the silver bullet myth – If you’re serious about getting
results, do not rely on Linkedin as your only sales channel.
Whatever anyone tells you about cold calling being dead or decision
makers not answering their phones, using Linkedin effectively
should not totally replace your prospecting, networking and calling
activities; it should work in synergy with them.
Using Linkedin effectively gives you an extremely effective
– perhaps unrivalled – way to identify prospects and open a channel
of communication to them; one in which you’re armed with
invaluable insights into their personalities and buying preferences.
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

5. Since Linkedin was bought by Microsoft in 2016 for £20.25 billion,
it’s importance at the heart of business-to-business communication
is only set to increase. The best performing salespeople will be
those who invest in understanding Linkedin and social selling.
The fortune is in the follow-up – Remember, there are numerous
reasons a person may not reply to your Linkedin message; and only
a few have anything to do with them not being interested in you or
your product.
As with all B2B sales, the fortune is in the follow-up. If you’re in
doubt about whether you should follow up, you should follow up. If
you’re still in doubt, you should still follow up. Follow up until you
get a firm yes or a firm no.
Always aim to improve your messages but never forget; the average
message that gets sent ALWAYS does better than the perfect
message that never does.
There are only two things you can do about people that don’t
respond to you on Linkedin: 1) Follow-up by every other means of
communication possible until you get a yes or no. 2) Move on to
someone else. If you follow-up in a polite and professional way with
the goal of helping that person, you will not annoy them. In fact,
there is every reason they will admire and respect your persistence.
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

6. Statement of the obvious (but easily forgotten) – These message
examples are all generic and you must adapt them to you, your
industry and your business to get the best results. The less like
generic sales or marketing copy your messages sound, the better.
The best messages sound like you speaking to your prospect.
This is not a definitive list of every possible message you could send
for every possible sales objective. Use these template suggestions
to inspire new, attention-grabbing messages of your own that leave
people convinced speaking to you offline is a valuable and risk-free
investment of their time.
Make it easy for people to contact you by including a phone number
in your message. Personally, I’m a big fan of online appointment-
setting tools Calendly.com and AcuityScheduling.com. Rather than
endlessly trying to agree times to call with back-and-forth
messages, you can let potential customers choose a time to talk; but
only at times that are convenient for you in the first place.
Here are those 20 message examples you can copy, adapt and
modify to you, your business and your particular sales objectives
next time you’re on Linkedin. For free help, advice and support on
this or any other area of Linkedin, grab 15 minutes on the phone
with me at: Calendly.com/tommallens/quickchat
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

7. Hi [first name],
[Explain why you’re getting in touch]
We have a new [product description] that [explanation of the value you offer].
I’m certain we can [explain the benefits you deliver in more detail].
Are you available for a 15-minute chat at [time and date]?
1. EXPLAIN THE VALUE OTHERS WILL GET
Hi Lucy,
Hope you’re well. I got your details from Craig on your stand at the Consumer
Electronics Expo. (I think you were in a meeting at the time). I have something
helpful. We have a new hand tool that, on average, cuts the installation time for
wall-mounted plasma screens by 50%.
I’m certain you could drastically reduce the average call-out time, and cost, for
your technicians’ new installation appointments. Are you available for a 10-
minute call next Tuesday morning, around 11am? Whether you decide it's worth
investigating or not, I can explain exactly how it works, no problems either way.
NOTE: Many Linkedin messages come across as generic so always include even a
small detail that leaves a prospect under no doubt that your message was meant
for them and that you value them enough to take a few moments to research
their profile. As you'll see later in this guide, establishing likability with your
prospect is essential to getting the most from Linkedin.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

8. Hi [first name],
[Build rapport based on something in their profile]. I’ve worked
with several [your prospect’s profession]. Most of them [common
area of strength] but [common pain point].
I’ve helped [what you do and the value it creates]. If [known pain
point] is something you’ve had issues with, I think I can help. If we
can talk for [time period], I can [additional benefit].
2. HIGHLIGHT THE PROBLEM YOU SOLVE
Hi Soraya,
Totally agree with what you said about team work in your profile.
So important. I’ve worked with several professional speakers over
the last few years. Most of them do very well financially but often
have very uneven cash-flow cycles which makes planning
frustrating and potentially inaccurate.
I’ve helped 17 speakers monetise their talks into online training
programmes so they have additional and very stable additional
income streams using nothing but their existing material.
If cashflow is something you’ve had issues with, I think I can help. If
we can talk for 20 minutes, I can explain how it would work in your
particular case. (If it becomes obvious it won't work for you,
I’ll tell you so I don't waste any of your time!).
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

9. Hi (first name),
I noticed we’re both connected to [name of mutual Linkedin
connection]. Do you know him well? [How you know the mutual
connection]. [Reason you’re getting in touch].
We have a new tool that will [summary of benefits]. I know
that [your product] will be able to help your team [overall value].
Are you free for a quick call [time and date]?
3. LEVERAGE YOUR MUTUAL CONNECTIONS
Hi Leslie,
I noticed we’re both connected to Jason Lewis. Do you know him
well? I used to go on site visits with him when I started as a rep at
Genisys Systems.
Just wanted to get in touch because I saw the news story about
your new export order in Adhesives Weekly. We have a new
treatment tool called LaserSolve that is specifically designed to
work with solvents more commonly found in US and European
markets without the need for plasma surface pre-treatments.
I’m certain that LaserSolve will be able to help your team win more
overseas orders. Are you free for a quick call Wednesday at 10am? I
can explain exactly how it works.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

10. Hi (first name),
[Build rapport based on something in their profile]. I do a lot of
work in [your target industry] and heard you’ve [company action].
Often, when that happens [business issue] becomes a priority. The
same thing happened at [name of well-known customer] last year
and I helped them avoid [common problem] and secure [desirable
benefit]. If we can talk, I can explain exactly how. How does [time
and date] sound?
4. REACT TO CURRENT AFFAIRS
Hi Marion,
Just saw you have a degree in jurisprudence. Wondered what got
you interested in that subject? I do a lot of work in data integration
and read an article in DataMonthly that you've started an affiliate
programme.
Generally, when that happens live data-sharing across mobile
devices becomes a priority. The same thing happened at
SwiftMobile last year and I helped them avoid a single device going
off-stream during the integration changeover and secure a 17%
increase in bandwidth.
If we can talk, I can explain exactly how you can do the same. How
does this Friday at 11am sound?
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

11. Hi [first name],
[Build rapport based on profile information]
[Offer unconditional help]
[Don't ask for anything in return (yet)]
5. OFFER UNCONDITIONAL HELP
Hi Emilio,
Big respect on winning the small business award last year. Always
impressed by people who take the plunge into entrepreneurship.
If there's anyone in my network you'd like to speak to, please just
ask and I'll see how I can put you in touch. I do quite a lot of
networking in the transport sector so I might have some useful
contacts for you. Never know unless you ask. Look forward to
keeping in touch.
NOTE: You can always follow-up with a more direct approach later.
For now, a message of unconditional help will leave a good
impression and be visible in your prospect's Linkedin inbox every
time you send them a message in the future. Creating a sense of
reciprocity by being seen to help is a powerful influencing tool –
and good thing to do anyway.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

12. (Hi [first name],
I’m a friend of [name of mutual connection; especially one you both
know very well].
[Reason mutual connection things you should talk] Have you got 10
minutes [time and date]?
6. YOUR FRIEND THINKS WE SHOULD SPEAK
Hi Ned,
I’m a friend of Lewis Ferguson. He said he thought it would be
useful for us to talk. He thinks I could help with your finance
restructuring project. Have you got 10 minutes next Tuesday
morning?
NOTE: By involving other people in your message, you can leverage
psychology in your favour. People don't like to let acquaintances
down and will, all other things being equal, be more likely to talk if
other people want it to happen. The phenomenon has been
popularised by Harvard professor Mark S. Granovetter and is
known as 'the power of weak ties', in relation to the weak social
relationships it is built on.
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

13. Hi [first name],
Could you tell me who’s in charge of making sure [benefit your ideal
customers want]?
What’s the best way to get in touch with them please?
7. INTERNAL REFERRAL
Hi Lucille,
Could you tell me who’s in charge of training your new salespeople?
Especially in terms of making they’re delivering an ROI as quickly
as possible after they start? What’s the best way to get in touch
with them please?
NOTE: Getting someone from within a company to recommend who
to speak to and how to get in touch with them can be an effective
tool for building internal relationships and identifying decision-
makers and influencers within decision-making teams.
It mirrors the cold call tactic of calling managing directors to ask
who to speak to about a given business area. Once you have the
person's name, you can then call the decision-maker and
legitimately explain that the managing director suggested you
speak; making it more likely they will take your calls.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

14. Hi [first name],
[Build rapport based on something in their profile]
[Ask questions that tap into buying triggers]
[Explain a benefit for answering your questions]
8. QUESTIONS THAT SELL
Hi Sarah,
That testimonial from Elton Flatly on your profile is very
impressive. I'm doing some research into how Lichfield can increase
employment through growth of its hospitality service sector. What
would you say is your biggest obstacle to growth over the next 12
months?
If you can answer three questions in this very short survey
(www.bit.ly/1234) I can share what other managing directors in the
area are saying. In the past it's been very candid and useful
background research.
NOTE: Ask the right questions and your prospects will, in
answering them, give you invaluable insights into their pain points
and buying motivations. Keep the surveys short and targeted and
you can effectively discover exactly what would make them buy.
SurveyMonkey is a brilliant tool for creating questionnaires to send
to your Linkedin contacts.
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

15. Hi [first name],
I also do a lot of work in [target sector] and I used to work at
[shared former employer].
I think I might have some useful contacts for you if you’ve got 10
minutes free to talk next week? How about [time and date]?
9. SHARE YOUR EMPLOYMENT HISTORY
Hi Jemima,
Like you, I do a lot of work in the fintech sector. I saw you used to
work at Genisys Power. Did you know Connie Huq? I think I might
have some useful contacts for you if you’ve got 10 minutes free to
talk next week? How about 2pm next Tuesday?
NOTE: The more personal interest you can show you've taken in
researching the people you message the better. Look for any ideas,
opinions, statements, facts, recommendations, career history or
endorsements in a person's profile that you can mention in a
positive and friendly way to build rapport in your messages.
Research by Harvard Business School professor Amy Cuddy shows
likability is more important in people deciding whether to trust you
than competence; and this is extra important in Linkedin messages.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

16. Hi [first name],
We’ve never spoken before but Linkedin says we’ve got [number of
connections in common]. I feel pretty sure we’ll have some useful
contacts and ideas for each other.
Would be great to grab 10 minutes on the phone with you to find
out how we can help each other. Can I call you this [time and date]?
P.S. [Build rapport based on something in their profile]
10. LEVERAGE YOUR SHARED CONNECTIONS
Hi Wladimir,
We’ve never spoken before but Linkedin says we’ve got 73
connections in common. Pretty sure we’ll have some useful
contacts and/or ideas for each other. Would be great to grab 10
minutes on the phone with you to find out how we can help each
other. Can I call you this Thursday afternoon for 10 minutes?
P.S. Totally agree with what you said in your profile about conflict
resolution. You reminded me that I need to register for a training
programme at work. Thanks for the reminder :)
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

17. Hi [first name],
[Attention-grabbing honesty]. [What you’d like in return]
[Reason you’re getting in touch and the benefit you can
deliver]. [Evidence the solution you offer actually works].
[Compelling reason for prospect to give you their time].
11. ATTENTION-GRABBING HONESTY
Hi Jason,
You probably don’t like dishonesty so I’ll admit that this *is* a sales
pitch. In return, I’d be extremely grateful if you could simply give
me a yes or no to a free, zero-obligation 10-minute call.
I’ve looked through your last annual report and I believe I can save
you at least £37,000 on your inventory costs with a new reverse
logistics set-up. It’s already being used at three facilities in Austria
where it’s saved an average of €44,670.
If I can speak to you for 10 minutes and clarify three key criteria, I
can tell you with a high degree of certainly if it will work in the UK
or not. Worth 10-minutes of your time to find out?
NOTE: The best way to build trust with prospects is to be honest;
even if it's about the fact you want to sell to them. Brutal honesty is
rare, disarming, attention-grabbing and builds powerful trust.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

18. Hi [first name],
I have an idea that will take less than 3 minutes to explain that will
[very big benefit].
It’s already been used by [competitor] to achieve [result].
Do you have 10 minutes for a phone call on [time and date]?
12. THE ELEVATOR PITCH
Hi Rupert,
I have an idea that will take less than 10 minutes to explain that
will help you cast 2,500m2 of carbon nanotubes in a single pressing
so you can completely eliminate all post-production treatments.
It’s already been used by Redux Technologies to increase factory
throughput by 47%.
Do you have 10 minutes for a phone call on July 13th (the day of
the Guild of Engineers annual dinner)?
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

19. Hi [first name],
We worked with [namedrop your trophy clients] in [target industry]
last year.
I think there’s a way we can help you [known appealing benefit]
without [known problem].
Worth a quick chat? To save the hassle of agreeing a time to call,
it’s probably easier if you use this link and choose a time that works
for you: [Appointment booking software link].
13. NAMEDROPPING YOUR TROPHY CLIENTS
Hi Rupert,
This will sound a bit braggy but we arranged Sir Robert Kelly, Dr
Irfan Khalid and Caz Jabeen to speak at five regional chemical
engineering conferences this summer.
I think there’s a way we can help you get some heavyweight
speakers for your autumn events without chewing up your budget.
Worth a quick chat? To save the hassle of agreeing a time to call,
it’s probably easier if you use this link and choose a time that works
for you: [Appointment booking software link]
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

20. Hi [first name],
[Build rapport based on something in their profile].
[initial screening question that helps qualify a prospect]
14. INITIAL QUALIFYING QUESTION
Hi Diego,
I noticed your profile while I was researching some contacts for a
new project I’m working on. Happy birthday for yesterday, by the
way! Probably a long-shot but do you take part in purchasing
auctions for your supplier contracts?
NOTE: One of the world's most successful life insurance salesmen
attributed his success to asking a very simple question: Do you feel
responsible for your family's security?
He would not waste his time speaking to prospects who did
not feel particularly responsible for their family's well-being after
they died. He would only focus on people who said yes because he
knew they would see the value in insurance and would be
much more likely to value his services.
Work out what question pre-qualifies your best prospects and ask
as many potential customers as you can on Linkedin. Only follow-up
with those who answer yes.
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

21. Hi [first name],
[Reason you’re getting in touch that mentions the competition
positively].
I run a service almost exactly the same as [name of competitor]
except [key differentiator] which means [key benefit].
[Risk free trial offer]. Does [time and date] work for you?
15. LEVERAGE YOUR COMPETITION
Hi Dylan,
I just noticed your website is using Ixion Software firewalls. I’m
sure it’s working well as it’s a very good product. I run a service
almost exactly the same as Ixion’s except it’s available on a PAYG
model which means there’s no upfront investment every time you
get a new licence.
A lot of companies, including Korus and WebVictus, find it
dramtically reduces costs with the same level of service and no
switchover issues.
If one of our team can visit your office next month, we can set you
up for a totally free two-month trial in about 20 minutes. Does 7th
July work for you?
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

22. Hi [first name],
I saw [company news]. It got me thinking about the possibility of
[known problem].
I found this article about [subject of article] that I think might be
helpful: [link to article]. What do you think? [Specific question]
16. SHARE VALUABLE ARTICLES & OPINIONS
Hi Marcel,
I saw your board announcement this week about the voluntary
redundancies. It got me thinking about the possibility of
redeploying staff to your packaging site. I found this article about
the skills shortage in the laminating sector that I think might be
helpful: www.bit.ly/287917 What do you think? Do you think ACME
Corp should have faced criminal charges?
NOTE: Offering help or expressing opinions on Linkedin helps make
sure you're remembered and increases the chances of people taking
your calls - even if it means you have to remind them initially.
Studies in the US show that simply mentioning you're in the same
Linkedin group as someone you're calling dramatically increases
the chance of a cold call converting into a booked sales meeting. In
the same way, focussing on helping people in your network
generates an ever-growing series of reciprocal opportunities for
you.
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

23. Hi [first name],
[Encourage prospect to do what you don't want]
{Reason for your call]
[Encourage prospect to do what you don't want]
17. REVERSE PSYCHOLOGY
Hi Atil,
I know you'll probably ignore this message as you probably get a
lot. If you do notice it, I'd like to explain a way you could get double
the volume of storage into a third of the floor footprint at your
Luton warehouse.
It will only take 5 minutes to explain and you can probably
implement it even if you never spoke to me again.
Can I call you at 2:30pm on Wednesday? If you don’t think it’s
worth a few minutes to find out how, I totally understand, no
worries.
NOTE: Most people don't like to be told what to do. By suggesting
someone will ignore your message, they may be more likely to not
ignore it. The same strategy can be used brilliantly in cold calls by
telling people they're probably going to hang up. In 90% of cases, it
ensures they don't.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

24. Hi [first name],
[Build rapport based on something in their profile]
[If I, would you request]
18. IF I, WOULD YOU?
Hi Bipasha,
Didn’t realise you went to Leeds Uni too. Your profile says you
were there two years after me. Small world!
Just tried giving you a call but couldn’t get through. If I could send
you a free sample of our laser-cut stone engravings, would you give
me 10 minutes of your time on the phone next Tuesday at 3pm?
NOTE: The 'if I, would you?' structure is a classic persuasion
technique based on the work of Dr Robert Cialdini and his research
into reciprocity and other factors controlling people's influence.
In this case, people are more likely to agree to your requests if they
feel they're returning a favour, after you've done something for
them – even if what you did for them was a tiny favour in
comparison to what you want them to do for you; countless studies
show the rule of reciprocity still applies.
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

25. Hi [first name],
[Build rapport based on something in their profile]
[Reason for your call]
[Ask for a call-back]
19. ASK FOR A CALL BACK
Hi Darius,
Just saw you’ve got an endorsement for speaking Swahili. Habari va
asubuhi!
I tried calling earlier but didn’t manage to get through. I was calling
to ask how you outsource your supply chain management.
As mentioned in my voicemail, I will try you again on Wednesday
afternoon. Or you can give me a call on 07712 345 678.
NOTE: Following up unanswered sales calls on Linkedin is a
brilliant tactic because it helps put a face to the voice on a person's
answerphone and makes you stand out; especially if it was a cold
call where they wouldn't otherwise remember you.
EXAMPLE
Questions? Get free help
from Tom or Dionne at:
SSAUK.acuityscheduling.com
Tom & Dionne
+44 (0)1926 800 428
dionne@db-b.co.uk

26. Hi [first name],
I noticed you looked at my Linkedin profile. [Question about why
they looked].
[Remind them of benefits you deliver] [Compelling and risk free
reason to talk]
20. WHEN SOMEONE LOOKED AT YOUR PROFILE
Hi Sarah,
I noticed you looked at my Linkedin profile. It usually means people
are either trawling Linkedin because they're bored at work or
they’re HR managers frustrated with managing disciplinary claims.
If it’s the second one, I can help and it won’t cost you anything until
you decide it’s exactly what you’re looking for. If it's the first, no
problem, I've been there myself.
I know you probably get a lot of Linkedin messages so I don’t want
to waste your time. It’ll take 15 minutes to explain how I helped
Axiom Insurance cut disciplinary hearings by 18% in one month.
And you can probably use the same method even if you don’t think
there’s a fit between what we do. Worth a quick chat?
WARNING: Asking people why they looked at your profile is often
a waste of time because, in reality, most people have no idea and,
when asked, will simply not reply rather than admit they can't
remember. Try to use humour to your advantage instead to
encourage a response.
EXAMPLE
L I N K E D I N
M E S S A G E S
Tom & Dionne
+44 (0)1926 800 428
tom@tommallens.com

27. SOCIAL SALES ACADEMY
L E A R N M O R E - E A R N M O R E
ABOUT TOM & DIONNE
After quitting their jobs, Tom & Dionne quickly
learned the most valuable skill in business is
your ability to sell. And they also found Linkedin
is a goldmine of opportunities. They now help
people and companies sell more using the
latest social sales tactics. They've delivered
training for hundreds of SMEs, like Suzuki GB,
Cranfield University and Saint-Gobain.
SERVICES & PACKAGES
The Social Sales Academy is a one-stop-shop for solopreneurs,
consultants and B2B sales people to learn the skills, strategies
and tools to sell in the 21st century. For free help, call on +44
(0)1926 800 428 or go to: SSAUK.acuityscheduling.com
IN-HOUSE, 121 & REMOTE TRAINING
Custom training design and consultancy
Delivery using accelerated learning techniques
Suitable for individuals, groups and online
CONSULTANCY & COACHING
Linkedin & social sales strategy planning
Sales coaching and support
Social sales consulting and advisory support
SPEAKING
Seminars and workshops
Conferences and exhibitions
Interactive, informative and fun!