This document discusses strategies for using online marketing to grow event revenue. It recommends tracking key website analytics metrics like mobile usage, unique visitors, referrals, and exit pages. Social analytics for platforms like Facebook, Twitter, Instagram and Snapchat can provide insights. Experiential marketing techniques that encourage sharing on social media are suggested, such as contests, photo opportunities, apps, video, and sponsor promotions. VIP experiences can make attendees feel special and inspire them to post about the event.
28. ACTION: Check Mobile Landing Pages
• Visit pages on your website people frequent from mobile
• Make sure they are:
• Easy to navigate
• Optimized for mobile (fast-loading)
• Sparse on text, or use small text blurbs
31. ACTION: Track Net Active Users
• Over consecutive 30 day periods, are my active users increasing or
decreasing?
• What is going on when they increase & how can we do more of it?
• Keep tabs on your actual audience size-this is good for sponsors!
35. ACTION: Measure Marketing Channels
• Ask yourself: Where are people on your website coming from?
• Use this knowledge to gauge your marketing efforts
• Additional partnership opportunities!
43. ACTION: Get Visitors to Buy
• Use what we learned about CTA Buttons in Part 1 to drive traffic to
your pages
• Actionable words
• Colors that increase sales
• Improve navigation menus
62. More Instagram Analytics Tools
• Simply Measured – robust social analytics tool that includes
Instagram among many other social tools
• Iconosquare – go-to tool for anything Instagram, including
contests, management tools and analytics
• Sprout Social – detailed information on Instagram analytics
65. More Snapchat Analytics Tools
To learn about Total Unique Views, Total Story Completions, Completion
Rates, Screenshots, etc., check out:
• Snapalytics
• Delmondo
70. Enter for a Chance to Win
• Encourages the most posts in exchange for one large prize
• Can reward users for using a specific hashtag or for checking in at
specific locations
• Turn your sweepstakes into a “Scavenger Hunt” by including numerous
check-in locations around your event
71.
72.
73. BEST POST WINS
• May result in fewer submissions, but higher
quality
• One large prize for many participants
• Choose what’s best for you, larger reach or better
quality photo
90. Video on Your Grounds
• Use Vertical Videos
• Big brands, like AT&T & NBC have noticed an 80% increase in ad
completion when videos are vertical
• Snapchat users watch 10 Billion videos daily – mostly vertical
• YouTube recently updated its interface to allow for full-screen play
of vertical videos
