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Sell The Truth and Be The Media

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The document discusses trends in real estate marketing emerging from the 2008 economic collapse. It argues that traditional advertising is less effective and consumers now expect authenticity, dialogue and information. It proposes a marketing approach focused on truth rather than hype, treating marketing like journalism by objectively reporting truths about properties. If marketers sell the truth, they can position themselves as a trusted media source and overcome consumer fear and uncertainty.

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Sell The Truth and Be The Media David Allison Braun/Allison Inc.
PLEASED TO MEET YOU ,[object Object],[object Object],[object Object],[object Object]
OUR COMPANY ,[object Object],[object Object],[object Object]
OUR COMPANY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OCTOBER 2008 ,[object Object],[object Object],[object Object],[object Object]
NOTICED 5 KEY TRENDS MERGING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ALSO NOTICED SOME THINGS WERE THE SAME ,[object Object],[object Object],[object Object]
SO, I WROTE SELL THE TRUTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT’S CHANGED? ,[object Object],[object Object],[object Object],[object Object]
WHAT’S CHANGED? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHERE’S THE TRUTH? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We have seven steps. Please steal these. We like to share.
HOW DO WE FIND IT? ,[object Object],[object Object],[object Object],[object Object],[object Object],We have seven steps. Please steal these. We like to share.
CHANNEL CHANGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING IS ALWAYS ABOUT SALES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE CAMPAIGN MATRIX IS ESSENTIAL TO PLAN WHAT STORIES, WHEN, WHERE AND WHY
BE THE MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BE THE MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  IF YOU SELL THE TRUTH, YOU CAN BE THE MEDIA. YOU WILL HAVE NOTHING TO FEAR.
CONCLUSION ,[object Object],[object Object],[object Object],[object Object]
  IF WE CAN SELL THE TRUTH, WE CAN ALL BE PROUD OF WHAT WE DO AND THAT IS WORTH CELEBRATING!

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