Noz Urbina's presentation for UXPA UK July event

1. Responsive design and
the content challenge
noz.urbina@mekon.com
@nozurbina
lessworkmoreflow.blogspot.com

2. Agenda
• Me
• Terms
– Adaptive/Responsive Design?
• Many challenges
– Content and UX
• Adaptive Content
• Collaboration to meet the challenge

3. Viva España!
Congility Events Chair
Content strategist
Consultant/trainer
Author
Noz Urbina (me)

4. Becoming a Content Strategist
Customer support for authoring tools
Presales support
Content solutions services and training
Consultant for content strategies
“Did you know you‟re called a „content strategist’
now?”

5. DEFINING OUR TERMS
Responsive Design
Adaptive Design
Content and UX
Adaptive Content

6. Responsive Design
All content is delivered. Appearance,
layouts and features are adjusted for
device client-side

7. Adaptive Design
Device and other context is
detected, then server-side logic
sends only appropriate layouts &
features
LinkedIn

8. App
Mobile Site
LinkedIn

9. THAT’S THE LEAST OF OUR
WORRIES
If only there were only desktop and mobile...

10. Beyond 24”

11. bit.ly/lwmf-taxDJp1
Multi-device

12. Google Glass
Vuzix M100
Recon JetEpson Moverio (on sale)
Telepathy One

13. BUT WHAT ABOUT THE
CONTENT?
The stuff that the people are actually looking for?

14. Content is the lens through which
users perceive the brand
http://commons.wikimedia.org/wiki/File:
Oakley_sunglasses.jpg

15. Lens and Frames Must Work
Together
Personal
Preference
Functional
Imperative
All images
http://commons.wikimedia.org

16. Content and User Experience
• Great design can‟t
save inappropriate
content
• The more diverse the
interaction contexts,
the more stretched
content will become
• Square peg, round
hole, bad experience

17. Adaptive Content
• Content designed to
adapt to multi-channel
multi-format and
progressive
enhancement /
disclosure situations
• Can be:
– Transformed
– Filtered
• Because it‟s got:
– No presentation
information!
– Structure
– Rich metadata
– Built-in, in-line
semantics

18. Adaptive Content
• Adaptive Content
Enables Contextually-
Appropriate
Experiences

19. Why Now?
• Multi-channel scenarios and
responsive and adaptive design are
raising the profile of Content
Strategy and Adaptive Content
• It forces people to confront real
optimisation of the content‟s role in
UX

20. Q&A
...and surprise book give-away!
noz.urbina@mekon.com
@nozurbina
http://lessworkmoreflow.blogspot.com
Please reach under your chairs
and look for a winning sticker!