1. PCST 2012, Florence
Science Communication
in the South East European Region:
Overview of the Current Situation
SERBIA
Ljubica Urošević

2. PCST 2012 Serbia
PCST ACTIVITIES: MEDIA
10 : 1

3. UNESCO Serbia
UNESCO patronate (2011/2012):
100 years of Serbian film;
Mother language Days
Scientific Centre Petnica
School of natural Low etc.

4. UNESCO Serbia

5. UNESCO Water
The Jaroslav Černi Institute for the Development of Water
Resources (JCI)- the leading research organization in water sector.
The UNESCO Water Portal: access to information on freshwater.
Thematic entry point to the current UNESCO and UNESCO-led programs
on freshwater.
UNESCO has actively supported:
- The Regional IWA Conference
“Groundwater Management in the Danube River Basin
and other Large River Basins “ (Belgrade, 2007),
- International Conference "Water Resources Planning and Management “
(Novi Sad, 2008)

6. Petnica Science Center
Independent, nonprofit
organization for extracurricular,
informal science education
30. Aniversary

7. -2,500 programs
-15 science disciplines
-50,000 students and
science teachers
-Petnica International

8. Petnica Science Centre, soon:
7,6 Million
Euro
Investition

9. SCIENCE FESTIVALS
SCIENCE FESTIVAL
Belgrade
-22 000 visitors
-300 scientists (Serbia,
Croatia, Austria,
France, Swiss,
Sweden, Estonia)
-36 science institutions
- Ex Warehouse KLUZ
and 3 more locations

10. SCIENCE FESTIVALS
Constant experiments
and exhibitions
lectures and
interviews
stage-show programs
children's workshops
zone of excellence
S&T and Art zone

11. SCIENCE FESTIVALS
SCIENCE IS NOT
A BOGEYMAN-
Niš
(10 000 visitors)
GIMFest
EUREKA DAYS…

12. CENTRE FOR SCIENCE
PROMOTION (CPN)
10 000 square
meters
arh. Wolfgang
Tschapeller
Planetarium,
interactive
exhibitions,
laboratories,
congress halls,
children’s
scientific club
etc.

13. CENTRE FOR SCIENCE
PROMOTION (CPN)
Govermental institution (2010). Goals:
platform to spread the culture of science
to link activities across Serbia
• to encourage young
people to choose the path of
science
• to help scientists to
promote their work
• to educate media
professionals (Colloquium of
Scientific Journalism).
• financial support:projects
on S&T communication

14. “ARGUS” (CPN)

15. Scientific Truck (CPN)
• Two floors
travelling
Centre for
Science
promotion
• Space for
interactive
exhibitions and
education

16. Nikola Tesla Museum
The Nikola Tesla
Museum is a unique
scientific and cultural
institution in the
world.
It is dedicated entirely
to the ingenious
inventor, scientist and
electro and mechanical
engineer Nikola Tesla
(1856-1943) who
provided mankind with
a large number of
significant discoveries
and inventions.

17. UNESCO‘s Recognition
Appreciating the
universal importance
of Nikola Tesla and
his achievements, in
2003 UNESCO
included Tesla's
archive into the
"Memory of the
World Register", as a
segment of movable
documentary
heritage of mankind.

18. Nikola Tesla Museum
The only museum in the
world which preserves the
original and personal
inheritance of Nikola Tesla
 above 150 000 original
papers
 2000 books and journals
 1200 historical technical
exhibits
 1500 original
photographs and photo
plates of technical
objects, instruments and
apparatus
 1000 plans and drawings.

19. Nikola Tesla Museum
Exhibitions
2006 - 2012
Over 100 exhibitions in more then 20
countries on four continents
More then 1.000,000 visitors all around
the world
8 new editions and 30 new publications
about Nikola Tesla, his life, inventions,
patents, correspodence, research notes...

20. The FameLab
FameLab International- competition for the best
new talent in science communication.
Serbia- since 2007.
THE BRITISH COUNCIL and local partner -
Radio Television Serbia (live finals).
The idea: to find the new faces of science (18-35
years old, not professional communicators), able
to attract (in 3 min) the general public.
Everybody wins! (10 Serbian finalists win a free
three-day masterclass in science communication
lead by a qualified UK trainer).

21. MEDIA and Science
One of first victims of growing media commercialization- Science
134 TV stations ( 6 national, 30 regional, 98 local)
•Science programs deficient (educational content- total 4%)
Excuse : 1) It is not what “audience want”
2) Expensive production
.
- II channel of RTS- the most of Scientific programs (16%).
- TV Pink (the most popular commercial TV) - less than 1 %.
(No legal obligation concerning content for commercial stations)

22. Serbian Broadcasting
Corporation-RTS
Scientific Department - 44 years
Participation of the scientific-
educational programs in total
broadcast -nearly 10 %.
2003 -2006 the number of sci.
programs was halved:
2003- 764
2006- 310

23. Scientific Program RTS 2012
3 programs weekly + special programs (serials)
Participation in the program chedule 3,9% , rating 1,3
Science-the lowest participation in the program, the most
watched of all related programs
(culture: participation 5,9%, rating 0,7;
documentary : participation 9,1, rating 0,7;
film: participation 5,2%, rating 1.6)
Only News (with 4 times higher participation)
and Sport (5 times more)-more watched.
News: participacion 12,9, rating 1,6; Sport: participation
19,8, rating 1, 9
January 2012- Scientific program the most watched
( rating 1.3, News- rating 1,1! )

24. SCIENCE in
NEWSPAPERS
-517 registered
(390 national, 69 regional, 58 local,
20 daily)
Specialized S&T magazines: 0 !
No active Associattion of journalsits
specialized in S&T

25. WHAT TO DO?
S&T Journalists Accociation
Education of Journalists
SEE Networking