Tom Yager, Vice-President of the Specialty Vehicle Institute of America (SVIA) presented this at CPSC’s ATV Safety Summit Oct. 11, 2012. The SVIA and its member and participating companies engage in a number of efforts to create ATV safety awareness to purchasers and prospective purchasers. One of the latest offerings in our efforts to improve consumer awareness is the ASI ATV Sales Force E-Course. This on-line course is intended for ATV dealership sales staff, the vital link between the manufacturer and the purchaser. The new E-Course is intended to help ensure the safety of ATV customers by having a sales force that is well-informed about basic ATV safety principles, rider training, and matching an ATV to the intended rider. The course is under one hour long and includes a quiz at the end that must be successfully completed to receive credit. Information about this interesting and informative course was communicated to SVIA member company dealers. SVIA’s Vice President, Tom Yager would like to share this latest effort to help ensure new and existing dealer personnel are best equipped to increase consumer awareness of ATV safety.

1. ASI Sales Force E-Course
Tom Yager
Vice President
Presented at the
Consumer Product Safety Commission
ATV Safety Summit – Keeping Families Safe on ATVs
Bethesda, Maryland
October 11, 2012

2. The Need
• GAO Report to “Manufacturers and
Congressional Distributors Have Agreed
Committees on ATVs – Not to Sell Adult-Sized
April 2010 ATVs for Use by Children,
but We Found That Many
Dealers Will”

3. Registration

4. Introduction

5. Course Content Menu

6. ATV Safety Institute

7. ATV Safety Institute

8. ATV Safety Institute

9. ATV Sales Guidelines

10. ATV Sales Guidelines

11. ATV Sales Guidelines

12. ATV Sales Guidelines
“It’s better to lose a sale than to
put a child at risk on an adult size
ATV and also lose your job, your
dealership, your reputation, and
more”

13. ATV RiderCourse

14. ATV RiderCourse

15. ATV RiderCourse

16. ATV RiderCourse

17. ATV RiderCourse

18. Quiz

19. Quiz

20. Quiz

21. Completion Certificate

22. Communication to Dealers
• All member company
dealers notified by
letter or email
• 3732 = consolidated
number of franchised
dealers

23. Participation
• Number of Registered • 83% of registered users
users = 11% of active complete the quiz
franchised dealers

24. Encouraging Participation
• Integration with member company
proprietary dealer networks
• Requirement for salesperson eligibility for
sales incentives
• Initial training for sales staff
• Re-education of sales staff

25. Moving Forward
• Expand program to include SVIA Participating
Company dealers

26. A Comprehensive Approach
The ASI Sales Force E- • On vehicle labels
Course is one of many • Messaging in Owners
elements to help ensure Manuals
ATVs are used safely and • Messaging in
responsibly. This includes advertising
but is not limited to:
• Safety Training
• Vehicle requirements
• Messaging in safety
video

27. Thank you