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IT’S ALL ABOUT
WORKING BETTER
TOGETHER !


User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
USER STUDIO is                                                      one of France’s pioneer
          innovation by                                                service design agencies.




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
Clients




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
USER STUDIO designs new services
     by adopting the end-user’s point
     of view




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
The way we see today’s question...

    How can we introduce client
    organisations to user-centered
    innovation methods such as
    co-design ?

User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
Co-design you said ?

    Is it rather...
       co-design ?
       co-creation ?

    We like to define our practice by yet
    another term: co-ideation.


User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
The User Studio’s approach...

    Creating a sector-specific framework
    (roadmap + tools) may be an efficient
    means to acclimate client organisations
    that do not traditionally employ
    user-centered innovation methods, and
    especially not co-design.


User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
Since 2009…
Local, experimental & operational contexts




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
For example ?
High schools in the Champagne-Ardenne region




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
Ethnographic research
                                                                            Living with high
                                                                            school students for
                                                                            several days...




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
«Co-ideation» workshops




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
1




    2
3
All those have lead us to finding similarities...

User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
Designers are comfortable with…

                            Flexible, non-linear processes

                            Using lots of different kinds of input
                                                                            {   necessary for the creative process

                            Exploration and ambiguity




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
Organisations like…

                            Structured processes                            {   that minimise risk

                            Predictable outcomes




User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
...and to designing a framework to
tackle those differences.


                                                                        PINS, Rive Droite de Bordeaux, FING
   Lycée de Revin, la 27e Région
                                                                                                                    Envirobat - Méditerranée, Provence




     Plate-forme des Hauts-de-Garonne, la 27e Région




                                                                                    Service Lab Orléans, Lyonnaise des Eaux, 2011

User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
It’s called
Service Lab
Service Lab goes all the way to here !
Ethnographic research tools
  Identifiying the user’s needs
Co-ideation tools
 Generating ideas
Design
   Synthesizing ideas in a
meaningful, innovative concept
For more information...




   Article in Touchpoint 3#2
       Creating a Framework for Organisations New to Service Design
THANKS !             Contact :

                     www.userstudio.fr    Matthieu Savary
                                          savary@userstudio.fr
                     www.servicelab.fr
                     demo.servicelab.fr

                         @UserStudio




User Studio - 2011

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Talk on co-design at the Finnish Institute, Paris

  • 1. IT’S ALL ABOUT WORKING BETTER TOGETHER ! User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 2. USER STUDIO is one of France’s pioneer innovation by service design agencies. User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 3. User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 4. Clients User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 5. USER STUDIO designs new services by adopting the end-user’s point of view User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 6. The way we see today’s question... How can we introduce client organisations to user-centered innovation methods such as co-design ? User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 7. Co-design you said ? Is it rather... co-design ? co-creation ? We like to define our practice by yet another term: co-ideation. User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 8. The User Studio’s approach... Creating a sector-specific framework (roadmap + tools) may be an efficient means to acclimate client organisations that do not traditionally employ user-centered innovation methods, and especially not co-design. User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 9. Since 2009… Local, experimental & operational contexts User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 10. For example ? High schools in the Champagne-Ardenne region User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 11. Ethnographic research Living with high school students for several days... User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 12. «Co-ideation» workshops User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 13.
  • 14. 1 2 3
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  • 16. All those have lead us to finding similarities... User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 17. Designers are comfortable with… Flexible, non-linear processes Using lots of different kinds of input { necessary for the creative process Exploration and ambiguity User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 18. Organisations like… Structured processes { that minimise risk Predictable outcomes User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 19. ...and to designing a framework to tackle those differences. PINS, Rive Droite de Bordeaux, FING Lycée de Revin, la 27e Région Envirobat - Méditerranée, Provence Plate-forme des Hauts-de-Garonne, la 27e Région Service Lab Orléans, Lyonnaise des Eaux, 2011 User Studio - CCI Franco-Finlandaise, Institut finlandais - novembre 2011
  • 21. Service Lab goes all the way to here !
  • 22.
  • 23. Ethnographic research tools Identifiying the user’s needs
  • 24.
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  • 30.
  • 31.
  • 32. Design Synthesizing ideas in a meaningful, innovative concept
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  • 36. For more information... Article in Touchpoint 3#2 Creating a Framework for Organisations New to Service Design
  • 37. THANKS ! Contact : www.userstudio.fr Matthieu Savary savary@userstudio.fr www.servicelab.fr demo.servicelab.fr @UserStudio User Studio - 2011