Joe is a 35-year-old with a bachelor's degree in architecture who is taking e-learning classes to obtain an endorsement in solar conductors. He prefers an interactive e-learning environment that allows him to access lessons as needed using multimedia and non-linear presentations. Joe works best with factual information and likes that e-learning provides a self-paced environment where he can re-trace steps if needed due to his slower reading speed and shorter attention span. The variety of media, ability to re-direct himself using questions, and opportunity to interact with a diverse group of peers from different backgrounds makes e-learning ideal for Joe.