Speaker: Venkatesh Umaashankar LinkedIn: https://www.linkedin.com/in/venkateshumaashankar/ What will be discussed? What is Data Science? Types of data scientists What makes a Data Science Team? Who are its members? Why does a DS team need Full Stack Developer? Who should lead the DS Team Building a Data Science team in a Startup Vs Enterprise Case studies on: Evolution Of Airbnb’s DS Team How Facebook on-boards DS team and trains them Apple’s Acqui-hiring Strategy to build DS team Spotify -‘Center of Excellence’ Model Who should attend? Managers Technical Leaders who want to get started with Data Science

1. Demystifying Data Science
Venkatesh
Data Science Expert and Machine Learning Researcher

2. What is Data Science?
Data science is an interdisciplinary field that uses
scientific methods, processes, algorithms and systems
to extract knowledge and insights from data in
various forms, both structured and
unstructured,[1][2]
similar to data mining.

3. Well Tell me in Layman terms
Data
Domain Expertise
Algorithms
Insights
Data products
Automation /
Optimization
Business value

4. Intelligent Systems - A simple definition
Systems that perform actions that,
if performed by humans, would be
considered intelligent

5. Sensing
Language
Understanding
Planning
Problem Solving
Knowledge
Decision Making
Learning
Inference
Language
Generation
Robotics
Control
Tasks of Intelligence

6. Companies have AI issues
Engineering wants to get its hands on Machine Learning
The C-Suite needs an “AI” strategy
Marketing wants to include “AI” in product descriptions
Product is afraid of falling behind
Everyone is pitching you technology

7. Wait.. What happened to Data warehousing?
First, What is data warehousing?
● Integrated: Constructed by combining data from heterogeneous sources such as relational databases, flat files, etc.
● Time-Variant: Provides information with respect to a particular time period.
● Non-volatile: Data once entered into the warehouse should not change
However, it does not provide:
1. Automatic discovery of patterns
2. Prediction of likely outcomes
3. Creation of actionable information
Courtesy: https://www.educba.com/data-warehousing-vs-data-mining/

8. What about Business intelligence? Reporting?
● Summarizes the factual/historical data
● Delivers reports, KPIs and trends in a visually
pleasing manner
● Allows organisation to see the big picture
● Assists them to make better decisions to support
the mission.
● BI systems are designed to look backwards
based on real data from real events.
“What Happened and what needs to change ?”
● Data Science looks forward, interpreting the
information to predict what might happen in the future.
“Why it happened and how to change it ?”

9. STATISTICAL MACHINE LEARNING
= Cat
DEEP LEARNING
92%
EVIDENCE-BASED REASONING
RECOMMENDATION SYSTEMS
NATURAL LANGUAGE GENERATION
CHAT/CONVERSATIONAL INTERFACESROBOTIC PROCESS
AUTOMATION
TEXT ANALYSIS

10. What makes a Data Science Team?
Research
Courtesy: https://www.business-science.io/business/2018/09/18/data-science-team.html

11. Who are the members?
Data Engineers Data Scientists
Full Stack
Developers
Product
Managers
Research

12. Data Engineer. Does he only do ETL?
● Industry has shifted from drag-and-drop ETL tools towards a more
programmatic approach
● Nature of data that needs to be processed is changing day by day
(Processing Files/Batches --> Real time stream data)
Expected Skill Sets:
● Should not stick with a set of tools for building data pipelines
● Has to be a good software engineer
● Comfortable in working with open source platforms
● Adaptable to constantly evolving open source tools
● Employ a variety of tools and languages to marry systems together
Courtesy: http://podcast.freecodecamp.org/ep-37-the-rise-of-the-data-engineer

13. Why does a DS team need Full Stack Developer?
● Development of Pilots and MVP Applications
○ Productize the data science work so it can serve
an internal stakeholder
○ Interactive display of results/stats/insights
● Responsible for bringing a Software Engineering culture into the Data Science process
○ Build Infrastructure as Code - Automatization of the Data Science team infrastructure and testing
○ Continuous Integration and Versioning Control
○ Development of APIs to help integrate data products and source into applications
○ Building tools for internal use like tools for data collection, data labelling
Courtesy: https://towardsdatascience.com/what-is-the-role-of-an-ai-software-engineer-in-a-data-science-team-eec987203ceb

14. Data Scientists come in many types
Type A Type B Type C
● High understanding of domain
knowledge
● Uses ready made tools instead
of developing algorithms
● Has less or no hands-on
experience in building software
applications
● Insight oriented
● Focus in better understanding
of the business
● Has basic theoretical
knowledge in data science
● Has good hands-on experience
in building software
applications
● Capable of building an
end-to-end prototype or MVP
● Deep understanding of data
science algorithms
● Has great hands on product
development skills

15. Domain Experts
● Experts both by education and experience in that domain
● Aware of what data is available and judge how good it is
● Major contribution in Feature Engineering and Modeling
● Use and apply the deliverables of a data science project
in the real world
● Communicate with the intended users of the project’s outcome
● Define the framework for a data science project as they would know
○ What are the current challenges
○ How they must be answered to be practically useful
● Can learn enough data science to make a reasonable model using standardized tools
Courtesy: https://www.linkedin.com/pulse/role-domain-knowledge-data-science-patrick-bangert/

16. Cutting edge Research
● Seek to understand and develop systems by advancing the
longer-term academic problems surrounding AI
● Actively engage with the research community through
○ publications
○ participation in technical conferences and workshops
● Has the skills to craft customized data science and
machine learning algorithms
● Their focus will be to do research, not solve a business problem
● Data science researchers should not be an early hire

17. Building a team for Startup
Courtesy: https://thinkgrowth.org/the-startup-founders-guide-to-analytics-1d2176f20ac1

18. Building a team for an Enterprise
Courtesy: https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/breaking-away-the-secrets-to-scaling-analytics

19. Who should lead the DS Team
Courtesy: https://www.altexsoft.com/blog/datascience/how-to-structure-data-science-team-key-models-and-roles/

20. Spotify Case Study
‘Center of Excellence’ Model
Keys to Excellence
Courtesy: https://www.slideshare.net/productschool/the-why-how-of-enterprise-analytics-w-spotify-data-scientist-79046775

21. ● Interview process focused on practical data skills
● ‘Data challenges’ - Airbnb data + real question
● Lightning talks
● Support community
● Multi-stage screening:
○ Recruiter screen
○ Take home data challenge
○ Onsite challenge
○ Trained graders
○ Two graders for each test to ensure consistency
○ 1:1s with hiring manager, business partner, CV
AirBnB
Courtesy: https://www.slideshare.net/Work-Bench/scaling-data-science-at-airbnb

22. Evolution Of AirBnB’s DS Team
2012 2013 2014 2015
Work
Structure
Centralised(Work
closely within team)
Started working
with other team
members
Embedded with
other teams
Embedded with
other teams
Team size 7 14 28 55
Specialisation All generalists(Data
Engineers + Data
Scientists + Data
Analysts)
Hired first Data
Engineer
Separate team for
Data Engineering
Data Science
Infrastructure
team, Specialised
roles for NLP, CV
Hiring Take home Data
challenge followed
by
1:1 interview with
whole team and
founders
Onsite data
challenge
Created rubrics
and grading
criteria
Started hiring
interns
Started focusing
on diversity and
specialised roles
for NLP,CV
Courtesy: https://vimeo.com/148942395

23. Facebook
● On-boards infra data scientists and engineers through the Bootcamp program
● Provides broad exposure to engineering systems in a supportive learning environment.
● Encourage engineering teams to identify mentors to guide new data scientists as they ramp up in their first projects.
● New data scientists receive mentoring on the ways to communicate the results of their complex analyses.
● Data Scientists are presented with the following options:
○ develop deep domain expertise in an area and spend several years embedded with a team
○ move across partner teams every 12 to 18 months in order to develop a broad understanding
● Provides opportunities to learn and master state-of-art skills:
○ Internal training sessions and chalk talks
○ Invite external speakers to cover important developments in the field
○ Closely connected to the academic community
○ Attend and present at major conferences such as INFORMS, KDD, and NIPS
Courtesy: https://code.fb.com/core-data/building-data-science-teams-to-have-an-impact-at-scale

24. Apple’s Acqui-hiring Strategy
● Apple acqui-hires startups to make its technology smarter and faster
● It buys a whole company to get the team and/or technology
● Hoping to compete with Google’s search service, Apple bought Siri in 2010
● Pandora, Spotify, and Google Music started to predict songs a user will like.
● Apple saw this, which likely prompted the company to purchase Beats Music
(a streaming music service that has a similar algorithm)
● Recently Apple has hired at least 18 people, including at least two co-founders,
one of whom is the CEO from an enterprise consulting startup
called Silicon Valley Data Science

25. Where should the focus be
Don’t focus on the technology
Focus on the functionality
The functionality is driven by business needs
The functionality is supported by algorithms & data
The algorithms are instrumental to business
Courtesy: Kristian Hammond, NorthWestern University

26. Data: Do you have the data that support it?
Task: Is your task genuinely data driven?
Scale: Do you need the scale automation
provides?
What you need to ask when considering AI

27. THANK YOU FOR YOUR ATTENTION
DO YOU HAVE ANY QUESTIONS ?