1. CONFIDENTIAL
Media technology in your value proposition
Joris Kruse
LOAD
October 26th 2012
Slide 1

2. A VERHAERT PARTNERSHIP

4. BIG DATA
INTERFACING
Mobile interfacing
Through the analysis of Web Data and Social Media feeds around
global or specific topics (e.g. sentiment about a brand), we represent
live data via easy&appealing graphic dashboards. Ability to find
influencers and track comments.
CLIENTs

5. How to integrate new media technology
in your value proposition

6. c’est ne pas une telephone

8. Connected technologies
=
The number one opportunity

9. because of the abilities

10. Succesfull Product

11. Connected product
Convergent system

12. moving from physical products with communication
towards integrated services.

13. apple views themselves as a
software company

14. UNDERSTANDING THE FUTURE
LANDSCAPE OF YOUR DNA
GLOW from the core

15. Connected technologies enable, support and embed your
business model.

16. What is a product today

17. product in the web

18. web in the product

19. hybride products

20. The greatest thing the ipad did
Was help people imagine what the web
should look like

21. the browser is shifting

22. we are shifting in the browser

23. Digital offers both the
flexibiliy in format, time and
opportunity to build
relationships that companies
need in order to connect with
people through a rich, deep,
meaningful value proposition

24. Best practises

25. We are stuck as the rest of them
we are no better than the record or publishing industry

26. Connectivity strategy

27. Today

28. Today

29. Today

30. Tomorrow

31. So what happens when the device that records your
medical status is the same device you use to update
your social connections

32. Building Blocks for integrated
services

33. big data eco-system
Sensors
hard & software
Data Analytics
Big data interfacing
Data Aggregation
Data feeds
Partner Programs
Data Crawling
Dynamic Social Data
Unstructured Data

35. device management

36. native

37. Distribution

38. Connectivity

39. cloud

40. humanities

41. businessmodeling and roi
SaaS

42. Connectivity strategy
connected product development
connected product development
connected product development
connected
services matrix
definition
Time
‘app’ prototyping
applications
demonstration
Interfacing implementation
new products development
Digital products development

43. Start
building

44. Steps to take
connected
services
matrix
applications
Demonstration
•step 1 connected services matrix
•step 2 Applications and demonstrations
•step 3 Interfacing and implementation (hard and software)
Interfacing
and
implementation

45. 1 Definition services Matrix
•- Glow from the core
•- Business model and ROI
•- Definition data ecosystem
•- Definition services assets and stake holders
connected
services matrix

46. 2 Applications
connected product development
applications
•- design and protocols
•- Humanities and social mechanics
•
(gui, Api, machine to machine)
(Gamification, crowdsourcing, profiling, webcare etc)

47. 3 Interfacing
connected product development
•- Distribution
•- (mobile) device management
•- Cloud management
•- apps and Hardware design
•
interfacing

48. First step:
Definition connected services Matrix

49. setup a lean ‘App’ prototyping
platform

50. ROAD MAPPING AND PROTOTYPING
hand in hand

51. A VERHAERT PARTNERSHIP

52. CONFIDENTIAL
VERHAERT MASTERS IN INNOVATION®
Headquarters
Hogenakkerhoekstraat 21
9150 Kruibeke (B)
tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08
ezine@verhaert.com
More at www.verhaert.com
VERHAERT MASTERS IN INNOVATION®
VERHAERT MASTERS IN INNOVATION® helps companies and governments to innovate.
We design products and systems for organizations looking for new ways to provide value
for their customers.
We are a leading integrated product innovation center; creating technology platforms,
developing new products and business in parallel, hence facilitating new-growth strategies
for our clients.
October 26th 2012
Netherlands
European Space Innovation Centre
Kapteynstraat 1
2201 BB Noordwijk (NL)
Tel: +31 (0)633 666 828
willard.vanderheijden@verhaert.com
More at www.verhaert.com