This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.

1. The future of mobile wallet marketing
JANUARY 15, 2014!
Jack Philbin, Co-Founder & CEO, Vibes
Chairman of the Mobile Marketing Association (MMA) North America!
@JackPhilbin!
#MobileWallet!

2. Mobile landscape overview!
2
Mobile
marketing !
mobile
database
Mobile
service!
payments
service
alerts
targeting &
segmentation
loyalty
program
activation
mobile
wallet!
m-commerce
apps
Mobile !
experiences!
MMS
push
notification
mobile
wallet!
mobile
web
©2014 Vibes All rights reserved. Confidential
mobile
alerts
SMS
QR
codes
sponsoredtext
mobile
wallet!
rich
media
ads
mobile
display
ads
Mobile
advertising!
Mobile
media
buys

3. Mobile wallet is the non-payment opportunity for marketers!
It’s the leather!
©2014 Vibes All rights reserved. Confidential
…not the plastic!
3

4. No words needed to explain the value to the consumer!!
©2014 Vibes All rights reserved. Confidential
4

5. Passbook launched mobile wallet marketing movement!
§
Apple started the non-payment
movement in Sept 2012 with
Passbook
§
Google Wallet launched their
non-payment solution a year
later in Sept 2013
§
Both solutions allow users to
save and organize:
-
Offers and coupons
-
Loyalty cards
-
Rewards certificates
-
Tickets
-
Boarding passes
©2014 Vibes All rights reserved. Confidential
5

6. Seeing is believing… let’s try it out!!
6
Text STYLE to 84237!
Google Wallet
©2014 Vibes All rights reserved. Confidential
Apple Passbook
Other

7. Benefits of mobile wallet !
For the Consumer!
7
For the Marketer!
§
Convenience
§
Higher conversion
§
Timely reminders (expiring points)
§
Ability to update content and offers
§
Location triggers
§
Low cost location-based marketing
Build-A-Bear
Store
©2014 Vibes All rights reserved. Confidential

8. iBeacon + Passbook will revolutionize micro-location targeting!
iBeacon
©2014 Vibes All rights reserved. Confidential
8

9. Mobile wallet marketing best practices!
9
1. Create!
5. Optimize!
4. Measure!
©2014 Vibes All rights reserved. Confidential
2. Distribute!
3. Manage!

10. 1. Create: Determine the best use case(s) for your business!
Offers & Incentives
The Loyalty Card
Event/VIP Passes
The Account Card
CarrierOne
©2014 Vibes All rights reserved. Confidential
10
Account Number
12345678910

11. 1. Create: Offer a solution for all smartphone users!
11
Integrated mobile wallet solution!
Google Wallet
©2014 Vibes All rights reserved. Confidential
Apple Passbook
Mobile web “fall back”

12. 1. Create: Build mobile wallet content in minutes!
Google Wallet
©2014 Vibes All rights reserved. Confidential
Apple Passbook
12

13. 2. Distribute: Use all channels for maximum reach!
Apps /!
Push!
Email!
Web!
Direct!
mail!
Mobile!
Ads!
Text!
©2014 Vibes All rights reserved. Confidential
13
Use multiple
channels to
distribute
content!
Social!

14. 2. Distribute: Email and text are preferred methods !
14
Preferred method for receiving mobile wallet content
11%
20%
Text message
from the retailer
46%
Email
Base: Total n=1,000
Source: Vibes 2013 mobile consumer survey – July 2013
©2014 Vibes All rights reserved. Confidential
19%
App from
the retailer
Direct mail
4%
Mobile banner
advertisement

15. 3. Manage: Actively manage your mobile wallet program!
§
Leverage a platform that
makes it easy to:
-
-
Update content on a
regular basis
-
Test new creative to see
impact on redemption
-
§
Send timely notifications
and reminders
Manage and update
locations
Leverage Smartlink to
detect devices
©2014 Vibes All rights reserved. Confidential
15

16. 4. Measure: Identify KPIs and actively monitor campaigns !
©2014 Vibes All rights reserved. Confidential
16

17. 5. Optimize: Personalize offers and A/B test to improve results!
John
Haro
©2014 Vibes All rights reserved. Confidential
Mark
Tack
Julie
Novack
17

18. Recap: Take a holistic view of mobile wallet marketing !
1. Create!
5. Optimize!
4. Measure!
©2014 Vibes All rights reserved. Confidential
2. Distribute!
3. Manage!
18

19. The first Mobile Wallet Consumer Report!
vibes.com/mobilewallet
©2014 Vibes All rights reserved. Confidential
19

20. The future of mobile wallet marketing
JANUARY 15, 2014!
Jack Philbin, Co-Founder & CEO, Vibes
Chairman of the Mobile Marketing Association (MMA) North America!
@JackPhilbin!
#MobileWallet!