MURAL Webinar: Evaluating the Impact of Design Thinking in Action II
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In this webinar, Professor Jeanne Liedtka shared updates on her previous research on the impact of design thinking in practice - and introduced a new tool which allows you to self-asses the impact of design thinking within your own organization and see how your results compare to those of other companies.
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MURAL Webinar: Evaluating the Impact of Design Thinking in Action II
- 1. HOSTED BY . . . . . . . PANELISTS . . . . . . . EVALUATING THE IMPACT OF DESIGN THINKING IN ACTION II MURAL WEBINAR JEANNE LIEDTKA UVA DARDEN SCHOOL OF BUSINESS KRISTINA JASKYTE BAHR UGA SCHOOL OF SOCIAL WORK MARIANO SUAREZ-BATTAN MURAL
- 2. Why Design Thinking? UPDATING RESEARCH ON DT OUTCOMES VALIDATING A NEW MEASUREMENT TOOL Jeanne Liedtka UVA Darden Business School April, 2019
- 5. OUR INNOVATION WISH LIST 1. Better choices 2. Decreased risk and investment 3. Increased implementation of ideas 4. Enhanced organizational adaptability
- 6. CHANGES IN “HARD” MEASURABLE OUTCOMES MEASURABLE CHANGES IN PERCEPTION CHANGES IN THE CONVERSATION CHANGES IN HOW PEOPLE THINK BUT, IT’S COMPLICATED…
- 7. OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
- 8. 1. Allows us to tie DT to behaviors not just financial flows OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
- 9. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than the ones we’ve got OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
- 10. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than the ones we’ve got 3. Shows us what deep DT done well should look like in action OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
- 11. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than the ones we’ve got 3. Shows us what deep DT done well should look like in action 4. Gives us a vehicle for measuring direct before & after on things we care about OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
- 12. 1. Allows us to tie DT to behaviors not just financial flows 2. Encourages us to think about the metrics we need, rather than the ones we’ve got 3. Shows us what deep DT done well should look like in action 4. Gives us a vehicle for measuring direct before & after on things we care about 5. Connects us to decades of existing research in the social sciences OUR APPROACH: DECONSTRUCT ELEMENTS OF DT WHY?
- 13. 1. Search for deep understanding of user context and needs 2. Inclusion of diverse perspectives 3. Dialogue-based conversations 4. Multiple solutions winnowed through small experiments 5. Creation of infrastructure OUR APPROACH: DECONSTRUCT ELEMENTS OF DT ACROSS RESEARCH SITES
- 19. AN INVITATION Using our diagnostic, assess how DT is adding value today in your organization - what benefits have you observed? Link: http://mur.al/QrPpan8 Full URL: https://ugeorgia.ca1.qualtrics.com/jfe/form/SV_cHKC3P0FHoSE7WZ
- 22. Q&A
- 23. 1. Begin to systematically think thru the possible universe of outcomes 2. Identify where you are currently performing well to tell your story 3. Identify where you are missing opportunities for impact 4. Utilize pre-test/post-test measures to demonstrate impact HOW CAN YOU USE THE NEW MEASUREMENT INSTRUMENT?
- 24. WHAT’S NEXT? 1. Complete the instrument (make sure to include your email) 2. Give us feedback on the instrument 3. Share the link with others (link will remain live for 2 weeks) 4. Stay tuned for more….
- 25. ONLINE SPECIALIZATION IN DESIGN THINKING AND INNOVATION Earn your Specialization in Design Thinking and Innovation by completing three project-based online courses: • Design Thinking Workshop (8 weeks) - Combines Design Thinking Part I: Insights to Inspiration and Design Thinking Part II: Ideas to Action • Discovery Tools (5 weeks) • Creating the Innovative Workplace (5 weeks) Specialization Pricing Pre-register for all three courses by 15 April 2019 to receive your specialization for $1,600. See: www.darden.edu/dtspecialization Get the Field Guide The designing for Growth Field Book: Find on Amazon R E C O M M E N D E D C O U R S E S C H E D U L E : 3 JUN – 2 AUG D E S I G N T H I N K I N G W O R K S H O P 9 SEPT – 14 OCT C R E AT I N G T H E I N N O VAT I V E W O R K P L A C E & D I S C O V E RY TO O L S P R I C E : $ 4 9 5 P E R C O U R S E - O R - $ 1 , 6 0 0 F O R Y O U R S P E C I A L I Z AT I O N