Brand guidelines

1. Concept: Atelier KE, Beat Kehrli, Hasliberg
Corporate Design Manual
The most important points regarding the visualisation of alpenregion.ch
You can download the logo alpenregion.ch from the Internet.
Most well-established software applications should be able to process the logo.
www.alpenregion.ch § About Us § Media Corner § Logos
More information:
alpenregion.ch
Marketing
Twing
CH-6084 Hasliberg Wasserwendi
Tel. ++41 (0)33 972 51 62
Fax ++41 (0)33 972 51 63
marketing@alpenregion.ch
September 2003

2. September 2003
Corporate Design Manual
Basic Version of Logo
The logo is available in two
versions: one with and one without
the logo of Switzerland Tourism.
No other versions are available.
The logo may only be used in its
original form. Modifications or the
reproduction of the logo with other
fonts are prohibited. Especially, if
you wish to use the golden flower
with the logo alpenregion.ch you
must apply the slogan
«Switzerland. get natural».
Switzerland.
get natural.
It is strictly against the guidelines
of Switzerland Tourism to use the
golden flower as a single,
standalone element.
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3. September 2003
Corporate Design Manual
Colour Versions of Logo
basic version
black
On a white or light coloured
background the logo always
appears in the colours blue, black
or grey.
On a black background the logo
always appears in the colour
white. This guideline is also valid
for all other dark backgrounds.
grey
negative
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4. September 2003
Corporate Design Manual
Colour Specification of Logo
PANTONE 2945 CV for full colour printing
Always use the specified
blue colour. The colour has
been specified precisely for
four-colour printing and full
colour printing.
100% CYAN / 65% MAGENTA / 0% YELLOW / 5% BLACK for four-colour printing
100% BLACK
50% BLACK
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5. September 2003
Corporate Design Manual
Fonts from alpenregion.ch
The logo font is Meta Plus Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
For additional text use Meta Plus Book
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
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6. September 2003
Corporate Design Manual
Logo Application
The alpenregion.ch is a
concept.
Special emphasis is given to
the name.
The product must be
communicated clearly and
precisely to the customer.
The A4 brochures can be used
as an example.
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7. September 2003
Corporate Design Manual
Logo Application
The event posters in the alpenregion.ch can be used as an example.
The place name is communicated clearly and precisely.
Accordingly, the logo alpenregion.ch appears smaller in size.
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8. September 2003
Corporate Design Manual
The Slogan: «best place between interlaken and lucerne»
The slogan «best place between
interlaken and lucerne» can be
used whenever the two
geographical names Interlaken
and Lucerne play an important
role in the advertising message.
We use the well-known names
Interlaken and Lucerne to
geographically position our
region more precisely.
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9. September 2003
Corporate Design Manual
Spelling alpenregion.ch
In future, we will refer to our region as the alpenregion.ch and no longer as the «Alpen Region Brienz-Meiringen-Hasliberg».
The alpenregion.ch is the label. An example of the new syntax is:
-
The world’s best alphorn blowers will meet at Engstlenalp in the alpenregion.ch.
The dog-sledding race at Gadmen is an important winter event for the alpenregion.ch.
The Rivella-Family-Contest will take place again this year on the Hasliberg in the alpenregion.ch.
Winter sports in the alpenregion.ch will be significantly enhanced by the renewal of the cable car system
between Hasliberg-Reuti and Mägisalp.
- Let the wind blow through your hair during the sledding race at Axalp near Brienz in the alpenregion.ch.
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10. September 2003
Corporate Design Manual
Do-nots
alpenregion.ch
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11. September 2003
Corporate Design Manual
The «old» logo may still be used
basic version
Companies or products which
are mainly important and
active on the local market can
still use the «old» logo.
The colour application is as
with the alpenregion.ch.
black
The use of the golden flower
of Schweiz Tourism is
prohibited.
grey
negative
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