Webinar Slides: Help your school-parent group or team learn how to use social media platforms like Facebook and Twitter to strengthen your community, volunteering and fundraising efforts. Thanks to JustBetweenFriends.com and eFundraising.com for partnering on this project!

1. How to Supercharge your PTA
or Team with Social Media
Sponsored by
Karen Bantuveris Fran Lytle
Founder & CEO Behaviorist & Dir of Marketing
@VolunteerSpot @justbtwnfriends
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2. Serving Parents Serving
Schools & Teams
www.VolunteerSpot.com www.JustBetweenFriends.com
www.Facebook.com/VolunteerSpot
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3. Everyone’s Talking About
Social Media
The use of web-based and mobile
technologies to turn communications into
an interactive dialogue
More than ½ of users are over 35 years old
and 56% are women
Social media users have higher measures
of “social well-being”
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

4. Did You Know?
Facebook is the most popular social media
92% of social media users use Facebook
Facebook users are more trusting than the
average Internet user
They have more close relationships and get
more support than the average American
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

5. Social Media
Strengthens your Group
Listen
When we have
calls-to-action,
Inspire Share our community
will be engaged.
Connect
It’s like having
a conversation!
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

6. Social Media
Strengthens your Group
Listen
Trust
Inspire Share
Action
Connect
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

7. Use Social Media to . . .
• Build community & spirit
• Spread news
• Raise $$$
• Boost volunteering
• Spark Action
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

8. Social Media & your
Outreach
• Newsletters
• Emails
• Blogs
• Hand-outs
• Social media
It increases reach & frequency of your
messaging – resulting in more
interaction & greater engagement
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

9. Our Focus Today . . .
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

10. Twitter Basics
• Start a Twitter Account
• Short twitter handle + photo
• Create a bit.ly to shorten links
• Encourage your parents to follow & follow back
• Thank people constantly
• It‟s ok to ask questions (encouraged)
• Read & check link before RT
• Always give credit! (i.e. @justbtwnfriends @VolunteerSpot)
• Use Hashtags: #PTA #Back2School
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

11. www.bitly.com
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

12. What to Tweet
• School news, meetings and events
• Sports scores
• Thanks (and photos) of volunteers & their work
• Appreciation to teachers
• Thanks to corporate sponsors (use their @address)
• Local news, parenting & education content
• Legislative updates
• Calls to Action: Volunteer, Donate, Vote, Join
• Results of fundraisers & elections
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

13. Build Community & Spirit
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

14. Spread News Efficiently
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

15. Raise Money
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

16. Boost Volunteering
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

17. Spark Action
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

18. Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

19. Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

20. Facebook Basics
• Start a Facebook Page (not Group)
• Encourage your parents to “like” it
• Share interesting content
• Encourage your inner circle to “like” and
comment on wall posts to get other parents
interested
• Welcome extended family & community
• “Like” corporate sponsors
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

21. Facebook Likes &
Landing Pages
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

22. What to Post
1. School Timelines, Meetings, Form Links
2. Upload photos & video and tag volunteers (NOT kids)
3. Create „Events‟ pages for big activities –
4. Fundraising & Membership Links & Status updates (#,%)
5. Call for Volunteers (with a signup link)
6. Interesting parenting & education content
7. Questions/polls on interesting topics
8. Thanks to corporate sponsors
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

23. What to Post
Share posts from
VolunteerSpot
Just Between Friends
State/District PTA
Parks and Rec
Local Museums
Local Sports Teams
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24. Build Community & Spirit
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

25. Spread News Efficiently
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

26. Raise Money
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

27. Boost Volunteering
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

28. Spark Action
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

29. Big Events? Make a Plan!
Example Fall Carnival Plan
When Where What
3 weeks before School Fb & Carnival is around the corner – preorder
T wristbands & skip the lines ! < click here>
2 weeks before School fb Dunking booth fun coming your way – Vote on
who you want to see <options>
1 week before Fb & T Carnival next Sat. We love @Grocery – THANKS
for sponsoring our awesome day!
1 week before Personal e.g. Jimmy’s so excited for Sat’s carnival, he’s
frm leaders already wearing his writstband!
Days before Fb & T Photos of prep work, updates on booths, etc.
At Carnival POSTERS Follow us on Twitter & Like us on Facebook
After FB & T Photos and thanks to volunteers and sponsors
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

30. www.VolunteerSpot.com
@VolunteerSpot
Tips for Boosting Parent
Participation and Volunteering
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DOING GOOD just got easier.

31. Social Media & Volunteers Thanks to Chris Jarvis,
@RealizedWorth
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VolunteerSpotTM, DOING GOOD just got easier.

32. Social Media & Volunteers Thanks to Chris Jarvis,
@RealizedWorth
PARTICIPATION &
RECOGNITION
Social Media
Accelerates
the Journey
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VolunteerSpotTM, DOING GOOD just got easier.

33. Be Specific when Asking
New School Year…new ways to help! Can you garden,
paint, or read? Please click here to see all the cool new
committees and fun ways to help our kids!
Urgent: 5 Volunteers needed in the Cafeteria next week on
Mon. and Tues. Please click here and choose a 50 min.
shift.
Carnival volunteers needed for 10/14! Please signup today,
don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk
#Fun!
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DOING GOOD just got easier.

34. Make it Immediately Online Signups
For:
Concessions
Actionable Carnivals
Class volunteers
Workroom
Library
Literacy
Parties & Socials
Book fairs & more!
Volunteer Interest / Committee Picker Sign Up Sheet
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DOING GOOD just got easier.

35. Online Signups For:
Concessions
Make it Immediately Actionable Carnivals
Class volunteers
Workroom
Library
Literacy
Parties & Socials
Book fairs & more!
Cafeteria Volunteer
Online Sign Up Sheet Example
VolunteerSpotTM, DOING GOOD just got easier.

36. Recognize Volunteers
• KEEP SCORE! Track hours and results and publicly
recognize blog, Facebook & Twitter
• Post “Thank You” messages on volunteer‟s
facebook pages
• Tag volunteers in photos
• Dedicate a song or YouTube video
http://www.VolunteerSpot.com/ebooks
DOING GOOD just got easier.

37. www.efundraisingonline.com
@eFundraising101
Tips for Fundraising

38. It’s Easy!
www.efundraisingonline.com
@eFundraising101

39. www.JustBetweenFriends.com
@justbtwnfriends
Tips for Communications

40. Easy and Free!
• Choose
template
• Attach
documents
• Automatic
reminders
• Post to
public
calendar
Strengthen your Group.
Simplify your Life.

41. Social Media
Strengthens your Group
Listen
Trust
Inspire Share
Action
Connect
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

42. Ask for Help!
Who’s already
using Social
Media?
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

43. Karen Bantuveris Fran Lytle
Founder & CEO Behaviorist & Dir of Marketing
@VolunteerSpot @justbtwnfriends
Karen@volunteerspot.com fran@mailjbf.com
Questions?
Thanks for Joining Us!
and Special Thanks to
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44. Thanks To Our Host!
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