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   Communicating is both science and art

   Networking is critical for your future
    success

   Working with Non Profits provides
    mutually beneficial outcomes
I've noticed two
things about men
who get big                There is a science to
salaries. They are
almost invariably           communication
men who, in
conversation or in
conference, are            There is an art to
adaptable. They
quickly get the             communication
other fellow's view.
They are more
eager to do this           There are common
than to express their
own ideas. Also,            misperceptions about
they state their own
point of view
                            effective
convincingly.               communication
John Hallock, early
member of the
House of
Representatives
   Remember there is always a “customer” for your
    communication

   Understand the customer’s needs and wants
    before you deliver your request or directive

   Always assume positive intent

   Simple is clear; clarity enables understanding and
    action

   Be present, open and connected
   Speaking                         Listening

   Going Last                       Going First

   Telling                          Asking

   Simplicity                       Complexity

   Science                          Art

Learning to effectively communicate will enable higher performance
“I like to define
networking as
cultivating mutually
beneficial, give-
                            Social Networking
and-take, win-win
relationships… The
end result may be           Business Networking
to develop a large
and diverse group
of people who will
gladly and
                            Principles of Networking
continually refer a
lot of business to us,
while we do the
same for them.” –
Bob Burg, National
Best Selling Author
   845 Million Active Users
   Average User has 130 friends
   Average Facebook visit lasts 23 minutes
   46% of Facebook users are over 45
   57% of Facebook users are Female
   57% of Facebook users report having some college
   47% of Facebook users report making between
    $50k - $99k annually


    FB and data companies can now assess your strength as a social
      networker – rating your sphere and ability to influence others

                                                        Source: Infographic 2012 Google
   Know your privacy settings, and apply them wisely

   Share detailed information only with friends and
    potentially networks

   Understand the brand image that your Facebook
    page is creating

   Don’t hesitate to “un-friend” people who don’t
    adhere to best practices

   Don’t give anyone your login or password
   LinkedIn has 147MM members
   Standard user is:
     › Male 57.9%
     › Between 25 and 54 years old 67.7%
     › North America and Europe represent 65.7%
     › 44% of LinkedIn users work at Companies with
       more than 10,000 employees
     › 39% of members have influence at their
       company
     › Average income per member is $182k
   66% of all companies exclusively use LinkedIn for
    recruiting

                                            Source: amodiovalerie verde, Google
   Keep your information up to date and refresh often

   When in job search mode, pay for the premium
    version – it’s worth it

   Leverage all of the available tools like:
    recommendations, experience cataloging, request
    an introduction

   Pay attention to who is viewing your file, follow up
    with those companies in which you have interest
   Make plenty of deposits, before you ask for a
    withdrawal

   Make exchanges of equal value

   Be authentic about who you are and what you
    need or what you can offer

   Always follow up on your commitments, even if
    you can’t deliver on them
   Find people of influence with whom you are
    currently acquainted

   Join professional organizations that are
    relevant to your career, skills or passions

   Join and support community organizations

   Join and support social organizations
   Find a non profit that is
“Few will have the
greatness to bend          tied to a personal
history itself; but
each of us can
                           passion
work to change a
small portion of
events, and in the
                          Leverage your skills and
total of all those
acts will be written
                           competencies
the history of this
generation.”
- Robert F. Kennedy
                          Gain experience and
                           add value to your
                           community
• Public relations skills
                                           • Communication skills
                                           • Process Management
     Education, Competencies,              • Project management
        Skills & Experience                • Life skills
                                           • Energy
                                           • Personal Passion




Understand that many skills are transferable and transcend industry
• Image Overhaul
 • Mission Awareness
 • Development
 • Marketing & Advertising            Non Profit Organizational
 • Process Improvement                         Needs
 • Project Management
 • Life Skills




Leverage tools to identify needs: interviews, Google, websites, staffers
Education, Competencies,    Non Profit Organizational
       Skills & Experience               Needs




Leadership Opportunities and Value Creation for your Community
• Passionate about feeding the
                                  hungry
                                • Special concern for “at risk”
                                  populations
                                • Multi-domain experience:
Education, Competencies,          leadership development,
   Skills & Experience            strategy, marketing, analytics,
                                  operations, process and
                                  project management, business
                                  development and technology.




   Know and understand your passionate purpose
• Passionate about feeding the
  hungry
• Special concern for “at risk”
  populations                             FeedMore, Inc.
• Need to improve operational            Meals on Wheels
  efficiency                         Central Virginia Foodbank
• Need to raise more donations         Community Kitchen
  in light of macro economic
  conditions
• Need to transform their
  leadership team


   Interviewed community leaders, researched organizations on Connect
                 Richmond, articulated my personal stand
• Passionate about feeding the      • Passionate about feeding the
     hungry                              hungry
   • Special concern for “at risk”     • Special concern for “at risk”
     populations                         populations
   • Multi-domain experience:          • Need to improve operational
     leadership development,             efficiency
     strategy, marketing, analytics,   • Need to raise more donations
     operations, process and             in light of macro economic
     project management, business        conditions
     development and technology.       • Need to transform their
                                         leadership team



  Leadership Development, Web Strategy and Development, Create
large Donor Program, Volunteer at Kid’s Café, improve through put of
                              meals
Education, Competencies,    Non Profit Organizational
       Skills & Experience               Needs




Leadership Opportunities and Value Creation for your Community
 Melissa M. Monk
 melissa.monk@acxiom.com
 http://www.linkedin.com/pub/melissa-m-mo




             Thank You!

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PR Week Presentation- Melissa Monk

  • 1.
  • 2. Communicating is both science and art  Networking is critical for your future success  Working with Non Profits provides mutually beneficial outcomes
  • 3. I've noticed two things about men who get big  There is a science to salaries. They are almost invariably communication men who, in conversation or in conference, are  There is an art to adaptable. They quickly get the communication other fellow's view. They are more eager to do this  There are common than to express their own ideas. Also, misperceptions about they state their own point of view effective convincingly. communication John Hallock, early member of the House of Representatives
  • 4.
  • 5. Remember there is always a “customer” for your communication  Understand the customer’s needs and wants before you deliver your request or directive  Always assume positive intent  Simple is clear; clarity enables understanding and action  Be present, open and connected
  • 6. Speaking  Listening  Going Last  Going First  Telling  Asking  Simplicity  Complexity  Science  Art Learning to effectively communicate will enable higher performance
  • 7.
  • 8. “I like to define networking as cultivating mutually beneficial, give-  Social Networking and-take, win-win relationships… The end result may be  Business Networking to develop a large and diverse group of people who will gladly and  Principles of Networking continually refer a lot of business to us, while we do the same for them.” – Bob Burg, National Best Selling Author
  • 9. 845 Million Active Users  Average User has 130 friends  Average Facebook visit lasts 23 minutes  46% of Facebook users are over 45  57% of Facebook users are Female  57% of Facebook users report having some college  47% of Facebook users report making between $50k - $99k annually FB and data companies can now assess your strength as a social networker – rating your sphere and ability to influence others Source: Infographic 2012 Google
  • 10. Know your privacy settings, and apply them wisely  Share detailed information only with friends and potentially networks  Understand the brand image that your Facebook page is creating  Don’t hesitate to “un-friend” people who don’t adhere to best practices  Don’t give anyone your login or password
  • 11. LinkedIn has 147MM members  Standard user is: › Male 57.9% › Between 25 and 54 years old 67.7% › North America and Europe represent 65.7% › 44% of LinkedIn users work at Companies with more than 10,000 employees › 39% of members have influence at their company › Average income per member is $182k  66% of all companies exclusively use LinkedIn for recruiting Source: amodiovalerie verde, Google
  • 12. Keep your information up to date and refresh often  When in job search mode, pay for the premium version – it’s worth it  Leverage all of the available tools like: recommendations, experience cataloging, request an introduction  Pay attention to who is viewing your file, follow up with those companies in which you have interest
  • 13. Make plenty of deposits, before you ask for a withdrawal  Make exchanges of equal value  Be authentic about who you are and what you need or what you can offer  Always follow up on your commitments, even if you can’t deliver on them
  • 14. Find people of influence with whom you are currently acquainted  Join professional organizations that are relevant to your career, skills or passions  Join and support community organizations  Join and support social organizations
  • 15. Find a non profit that is “Few will have the greatness to bend tied to a personal history itself; but each of us can passion work to change a small portion of events, and in the  Leverage your skills and total of all those acts will be written competencies the history of this generation.” - Robert F. Kennedy  Gain experience and add value to your community
  • 16. • Public relations skills • Communication skills • Process Management Education, Competencies, • Project management Skills & Experience • Life skills • Energy • Personal Passion Understand that many skills are transferable and transcend industry
  • 17. • Image Overhaul • Mission Awareness • Development • Marketing & Advertising Non Profit Organizational • Process Improvement Needs • Project Management • Life Skills Leverage tools to identify needs: interviews, Google, websites, staffers
  • 18. Education, Competencies, Non Profit Organizational Skills & Experience Needs Leadership Opportunities and Value Creation for your Community
  • 19. • Passionate about feeding the hungry • Special concern for “at risk” populations • Multi-domain experience: Education, Competencies, leadership development, Skills & Experience strategy, marketing, analytics, operations, process and project management, business development and technology. Know and understand your passionate purpose
  • 20. • Passionate about feeding the hungry • Special concern for “at risk” populations FeedMore, Inc. • Need to improve operational Meals on Wheels efficiency Central Virginia Foodbank • Need to raise more donations Community Kitchen in light of macro economic conditions • Need to transform their leadership team Interviewed community leaders, researched organizations on Connect Richmond, articulated my personal stand
  • 21. • Passionate about feeding the • Passionate about feeding the hungry hungry • Special concern for “at risk” • Special concern for “at risk” populations populations • Multi-domain experience: • Need to improve operational leadership development, efficiency strategy, marketing, analytics, • Need to raise more donations operations, process and in light of macro economic project management, business conditions development and technology. • Need to transform their leadership team Leadership Development, Web Strategy and Development, Create large Donor Program, Volunteer at Kid’s Café, improve through put of meals
  • 22. Education, Competencies, Non Profit Organizational Skills & Experience Needs Leadership Opportunities and Value Creation for your Community
  • 23.  Melissa M. Monk  melissa.monk@acxiom.com  http://www.linkedin.com/pub/melissa-m-mo Thank You!