Peep Laja - The Inbounder Global Conference 2018

1. Repeatable
patterns?
Peep Laja, founder of CXL
@peeplaja

2. There’s about
70-80% chance
you'll die from one of
four diseases

5. Goal
↓
Research
↓
Actions / Experiments
↓
Desired Outcome

20. Don’t copy your
competitors, they don’t
know what they’re doing
either

21. Tactic fatigue.
Effectiveness decay

25. AND THEN I WAS LIKE
DO YOU EVEN SCIENCE, BRO?

29. ... but maybe
repeatable
patterns DO
EXIST!

31. +18%

36. +58%
leads

59. Websites
are highly
contextual

60. Don’t
skip the
heavy
lifting

61. THANK YOU!
 Ask me about CXL Institute: