Samantha Noble - The Inbounder Global Conference 2018

1. The Latest and Greatest Paid Media
Strategies
Targeting People Throughout The
Funnel
Samantha Noble
@SamJaneNoble

3. Fast paced

4. 67 slides

5. Actionable

6. 35 strategies

7. Current

8. 2017 - 2018

9. Paid Media Outlook

10. Google’s Annual Revenue

11. Facebook’s Annual Revenue

12. Who wouldn’t want a revenue curve
like these?

13. Projected Ad Spend Increases for 2018

14. Decision Making Process

15. The Marketing Funnel

16. Filling the Audience Buckets

17. Hitting each stage of the funnel is key
to success and growth

18. Awareness

19. Instagram Stories Ads

20. Pinterest Promoted Pins

21. Pinterest Promoted Videos

22. Facebook Event Response Ads

23. Outbrain with Remarketing

24. Facebook Ads for Marketplace

25. Click-to-Play Video Ads on Google Play

26. Similar Audiences for Google Universal App Campaigns

27. Google Showcase Shopping Ads

28. Facebook Location Pin Drop

29. Shopping Actions on the Google Assistant with Voice
Shopping

30. Hotel Deals in the Google Knowledge Panel

31. Shopping Carousel on Google Images

32. Apple Search Ads with Demographics Targeting

33. Consideration

34. Remarket to Interested Responses to Facebook Event
Response Ads

35. Messenger Ads for Brand Engagement

36. Facebook Lead Ads Engagement

37. Facebook Video Ad Engagement

38. Bing Intent Ads to show ads on MSN and Outlook
Northwind Traders Official Site
Ad . www. northwindtraders.com
183400+ followers on Twitter
Explore our huge selection of SUVs & our Crossover lineup.Find a Dealer
Search Dealer
Inventory
Build and Price
View Current
Incentives
MSN - Homepage MSN – In article
Outlook - Inbox

39. Click to Facebook Messenger Ads
Engage &
Entice
Provide a
Discount

40. Preference

41. Facebook Competitor Insights

42. Google Local Search Map Ads

43. Google & Bing Remarketing for Search Ads With Follow-
up Discounts
1
2

44. TruView for Google Shopping

45. Purchase

46. Shoppable Ads on Instagram

47. Facebook Messenger Ads to Push Quick Purchases

48. Facebook Lookalike Audiences with Sequential Ads
Custom
Audience
Lookalike
Audience
Address a
Need
Introduce the
Brand
Attempt to
Sell

49. Amazon Shopping Ads

50. Inventory search from Google Knowledge Panel

51. Custom Intent Audiences with YouTube TruView for
Action

52. ROAS 6x compared to previous
YouTube Campaigns

53. Store Sales Optimisation on Facebook

54. 11% incremental lift in in-store
sales

55. Loyalty

56. Facebook Customer Match Segmented Purchase Month

57. Google Shopping Actions with 1-click Reordering
OK Google, re-order Clinique face
cream
Got it, ordering Clinique face cream

58. Facebook Custom Audiences for Offline Conversions

59. Facebook Messenger Ads to Communicate Post Sale

60. Final Words

61. It takes 6 to 8 touchpoints to
generate a sale

62. Use an attribution model that
allocates success to all clicks, not
just the last click

63. Don’t expect awareness campaigns
to drive direct performance

64. Be patient and don’t panic

65. Focusing on all the funnel will get
results

66. SamJaneNoble
Thank you for
listening.
# T H E I N B O U N D E R
C ONTAC T D ETAI LS
+ 4 4 2 0 8 1 2 3 0 2 9 0
i n f o @ b i d d a b l e m o m e n t s . c o m

67. THANK YOU!
Samantha Noble
@SamJaneNoble