[Webinar] How to Pull Off a Wildly Successful #GivingTuesday Campaign
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This document provides tips and strategies for running a successful #GivingTuesday campaign. It recommends setting realistic fundraising goals based on past donor data, creating social media posts and emails in advance, optimizing your campaign webpage for mobile users, including visuals and calls-to-action, incentivizing donors to share on social media, and following up after the campaign to thank donors and encourage continued support. The overall message is that proper planning, utilizing your strongest communication channels, and engaging donors can help ensure a wildly successful #GivingTuesday fundraising drive.
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[Webinar] How to Pull Off a Wildly Successful #GivingTuesday Campaign
- 1. How to Pull Off a Wildly Successful #GivingTuesday Campaign
- 2. Instructors Mark Shreve Director of Client Success | WeDidIt Andrew Littlefield Fundraising Education & Resources | WeDidIt Lorraine Shamah Fundraising Coach | WeDidIt
- 4. Flickr user n.karim Black Friday
- 5. Planning
- 8. Assets
- 9. • Email – 56% • Facebook – 25% • Website – 10% • Search – 5% • Twitter – 3% • Other – 1%
- 10. #GivingTuesday Success Kit 7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!
- 11. Get Creative Flickr user Zoe
- 15. Pre-write your social media posts to save time and improve quality.
- 16. Building Hype
- 17. “Wal-Mart Sales”
- 18. • Email – 56% • Facebook – 25% • Website – 10% • Search – 5% • Twitter – 3% • Other – 1%
- 19. Launching
- 21. Flickr user stu_spivack Find your strongest supporters
- 22. 9/10 campaigns that reach 40% go on to meet their goal.
- 23. Incentives Flickr user Alan Cleaver
- 26. Page Optimization Setting up your campaign page to maximize its potential to capture donations.
- 27. Mobile Friendly 40% of donation page traffic on the WeDidIt platform comes from tablets and mobile devices.
- 29. Page Copy
- 30. Visuals
- 31. Social Sharing
- 32. Email Promotion
- 33. • Keep emails short • End with a call-to-action • Include a link Tips
- 34. Perfect Your Subject Line
- 37. Good: “put your cat on TV” Bad: “CHECK OUT OUR CAMPAIGN!!!!!!”
- 38. #GivingTuesday Success Kit 7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!
- 39. Viral Hooks
- 43. Closing & Following Up
- 47. Questions? ?
- 48. #GivingTuesday Success Kit 7 Free Tools to Help You Have a Wildly Successful #GivingTuesday!
- 49. Fundraising just got smarter, not harder. Insights Targeted donor prospecting helps you uncover new major gift donors and social influencers Mobile Take donations anywhere, anytime, no hardware required. All while capturing donor data. Campaigns Set-up crowdfunding campaigns with ease, with your branding and style. Donations Accept year-round donations online with high converting, beautifully designed donation pages. Peer-to-Peer Empower anyone to fundraise on your behalf. Supporters can set-up fundraising pages with ease.
- 50. Fundraising tools for data hungry fun