Anil Chakravarthy, Executive Vice President and Chief Product Officer at Informatica, shares how to use an intelligent data platform to become data ready from the 2015 Informatica Government Summit.

1. Bringing Strategy to Life –
Using an Intelligent Data
Platform to Become Data
Ready
Informatica Government Summit
April 23, 2015

2. Informatica – Solutions Overview
Power the Data-Ready Enterprise
Improve
Decisions
Business
Agility
Achieve
Mission
Excellence
Increase
Operational
Efficiencies
Ensure
Privacy &
Security
Government Imperatives
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
RelationshipAnalytics
IT Initiatives
Data Projects
Data
Warehouse
Data
Migration
Data
Consolidation
Master Data
Management
Database
Archiving
Data SecurityData QualityBig Data /
Hadoop
Integration
Product
Information
Management
Cloud Data
Integration

3. Analytics – Key Products
Improve
Decisions
Business
Agility
Achieve
Mission
Excellence
Increase
Operational
Efficiencies
Ensure
Privacy
& Security
Government Imperatives
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
Relationship
Analytics
Data
Warehouse
Data
Migration
Data
Consolidation
Master Data
Management
Database
Archiving
Data
Security
Data
Quality
Big Data /
Hadoop
Integration
Product
Information
Management
Cloud Data
Integration
IT Initiatives
Data Projects
Data
Integration
Data
Quality
Big Data
Edition

4. Across Multiple Technologies
Informatica Delivers Great Data
Cloud
Data Visualization
Analytics Engines
Big DataTraditional /
Real Time

5. Supporting the Data-Centric Warfighter
Getting the right equipment and supplies to the right place in
the right time

6. 2015 Roadmap – Intelligent Data Lake
ANALYTICS
PREDICTIVE
Delivery
Published
Collections
‘Raw’ Data
Data Analyst UI
Live Data Map Explorer, Rev
Administration
& Monitoring
PERSISTENCE
Live Data Map
► Metadata Catalog ► Data Relationships & Lineage
► Data Discovery & Search ► Recommendations
PREPARATION
METADATA
DATA
Ingestion

7. 2015 Roadmap – PowerCenter Version 10
All DataQuality & TrustAgility
Hybrid Environments
•
Fast Development
•
Low TCO
Business-IT Collaboration
•
Data Governance
•
Quality Across Enterprise
Variety
•
Velocity
•
Volume
ONE Platform  Reliability  Performance
Enterprise Ready

8. 2015 Roadmap – Informatica Rev
Self Service Data Preparation for the Business User
• Prepare Once
Consume Anywhere
• Intelligent
Guidance
• Crowd-sourced
Best Practices

9. Total Customer Relationship – Key Products
Government Imperatives
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
Relationship
Analytics
Data
Warehouse
Data
Migration
Data
Consolidation
Master Data
Management
Database
Archiving
Data
Security
Data
Quality
Big Data /
Hadoop
Integration
Product
Information
Management
Cloud Data
Integration
IT Initiatives
Data Projects
Master Data
Management
Data Quality Cloud MDM
Improve
Decisions
Business
Agility
Achieve
Mission
Excellence
Increase
Operational
Efficiencies
Ensure
Privacy
& Security

10. Fuel Apps with Clean, Safe and Connected Data
Total Customer Relationship
Applications Cloud Social Device
Transactions Interactions Machine
Business Users
Master Data Management
Customer
Product Employee
Data Integration
Data Quality
1 Connect
7 Deliver
2 Correct
3 Perfect
4 Enrich
6 Relate
5 Validate

11. Improving Customer Support
Creating single authoritative views of drivers and vehicles

12. 2015 Roadmap – MDM and Big Data
Enhancing Big Data with trusted Master data
Master data provides trusted
information and links / aggregates
seemingly un-related information
to facilitate analysis of Big Data
Big
Data
Facts
Master
Data
Master
Data
Master
Data
Master
Data
Big Data provides new insights from
non-traditional sources to enrich
master data (e.g. social media feeds)
ContextEnrichmentRelationships
Identify relationships between
streams, including identity and
households

13. 2015 Roadmap – MDM Apps
Total
Supplier
Relationship
Total Customer
Relationship
Financial
Hierarchy
Management
Centralized
Financial
Hierarchies
Management
Workflow
Role-Based Security
Plan
Approve
A→B →C
Share
Audit
Analyze

14. Application Consolidation – Key Products
Government Imperatives
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
Relationship
Analytics
Data
Warehouse
Data
Migration
Data
Consolidation
Master Data
Management
Database
Archiving
Data
Security
Data
Quality
Big Data /
Hadoop
Integration
Product
Information
Management
Cloud Data
Integration
IT Initiatives
Data Projects
Data
Integration
Hub
Application
Retirement
(Archiving)
PowerCenterB2B
Improve
Decisions
Business
Agility
Achieve
Mission
Excellence
Increase
Operational
Efficiencies
Ensure
Privacy
& Security

15. Overview of Application Consolidation
Initiatives
• Modernization
• Consolidation
• M&A
Maintain New and
Old Applications
Retire Old
Applications
Implement New
Applications
CRM
Manufacturing
Management
Order
Management
HRSupply Chain
Management
Financial
Applications
ERP Custom
Applications
Legacy
Applications
Goals
• Decrease Costs
• Increase Agility

16. Cloud Modernization – Key Products
Government Imperatives
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
Relationship
Analytics
Data
Warehouse
Data
Migration
Data
Consolidation
Master Data
Management
Database
Archiving
Data
Security
Data
Quality
Big Data /
Hadoop
Integration
Product
Information
Management
Cloud Data
Integration
IT Initiatives
Data Projects
Cloud
Integration
Cloud
MDM
Cloud
Masking
Improve
Decisions
Business
Agility
Achieve
Mission
Excellence
Increase
Operational
Efficiencies
Ensure
Privacy
& Security

17. Cloud Modernization
Data
Migration
Data Sync
&
Replication
Cloud
Process
Automation
Data Quality
& Validation
Data
Warehousing
Cloud
Systems
Cloud MDM
Cloud
Analytics

18. Cloud – 2015 Roadmap Themes
Cloud
Analytics
Data
Wizard
Cloud
Ecosystems
Vibe
Universal
Cloud
Connectivity
Cloud
Real-time
Integration
Cloud Data
Management

19. Data Governance – Key Products
Government Imperatives
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
Relationship
Analytics
Data
Warehouse
Data
Migration
Data
Consolidation
Master Data
Management
Database
Archiving
Data
Security
Data
Quality
Big Data /
Hadoop
Integration
Product
Information
Management
Cloud Data
Integration
IT Initiatives
Data Projects
Data Quality Master Data
Management
Masking,
Archiving
Improve
Decisions
Business
Agility
Achieve
Mission
Excellence
Increase
Operational
Efficiencies
Ensure
Privacy
& Security

20. Data Governance Overview
Discover
• Data discovery
• Data profiling
Define
• Business glossary
• Business rules and policies
Measure
and Monitor
• Governance dashboards
• Data lineage analysis
Apply
• Automated rules
• Manual workflows

21. Protecting Public Health
A comprehensive and trusted views of regulated drugs,
products and firms

22. 2015 Roadmap – Live Data Map
Content Inference
Sensitive Data
Tracking
Stewardship
“Smart”
Suggestions
• Crawl
• Index
• Cluster
• Classify
• Relate
• Infer Semantics
All INFA Repositories
Applications, Business
Semantics
3rd Party – BI, Modeling,
Big Data
User Ratings, Feedback,
Operational Stats
Catalog of
Data Assets
Relationships
Quality Score
Statistics
Rules
Glossary
Ratings

23. 2015 Roadmap – Secure@Source
Security Incident &
Event Monitoring (SIEM)
Web
Application
Firewall
Network
Firewall
Intrusion
Protection
OLD WORLD
SIEM - Existing $2B+ market focused on
managing and consolidating silos of
infrastructure focused security products
23
INFA creates -
Data Centric Security
(Data Security Intelligence & Management)
Persistent
Data
Masking
Dynamic
Data
Masking
Data Loss
Prevention
Database
Activity
Monitoring
NEW WORLD
Data Centric Security – New market
focused on managing and consolidating
silos of data focused security products
Encryption/To
kenization
INFAowns
Plug/partner
Plug/partner
Plug/partner
INFAowns

24. Intelligent Data Platform
Power the Data-Ready Enterprise
Data
Governance
Cloud
Modernization
Application
Consolidation
Total
Customer
Relationship
Analytics
Data Intelligence
Data Infrastructure
Data Persistence
Data-Fueled Applications
Live Data Map Inference Engine
Vibe™ Virtual Data Machine
Data Feed Data
Integration
Data Quality
and
Mastering
Data Security