The document discusses key trends in paid social media marketing for 2016, including the rise of influencer marketing, the increasing importance of mobile and video content, challenges around ad-blocking, and new opportunities in areas like messaging apps, improved attribution of ad effectiveness, localized ads, live streaming, GIFs, and user-generated content ads. It also predicts that 2016 will see more ads in messaging apps, better measurement of social media's impact on sales, and potential changes to Twitter's algorithms for displaying content.

1. INSIGHTS IN
PAID SOCIAL: WHAT YOU
NEED TO KNOW IN 2016
Jamie Pitman, Head of Content
and Social Media, White Hat Media
T: @jamiecpitman
#whmdigital

2. WHERE WE ARE NOW

3. THE RISE OF INFLUENCER MARKETING

4. ‘MOBILE FIRST’ IS NOW STANDARD THINKING

5. (B)AD-BLOCKING

6. ‘STICKY’ ECOMMERCE

7. EMOJI REVOLUTION

8. #TOOMUCH?

9. PRIORITY PLACEMENTS

10. FACEBOOK INSTANT ARTICLES

11. INSTAGRAM ADS GROWTH
Image source: @recode / brand networks

12. TWITTER MOMENTS

13. WHERE WE’RE GOING

14. MESSAGING APP ADVERTISING

15. BETTER ATTRIBUTION

16. AD LOCALISATION

17. VIDEO KILLED THE PHOTOGRAPHY STAR

18. VIRTUALLY THERE

19. LIVE STREAMING

20. THE GIF THAT KEEPS ON GIVING

21. USER-GENERATED CONTENT ADS

22. USING MOODS TO TARGET ADS

23. REAL-TIME ADVERTISING

24. 2016: YEAR OF THE TWITTER ALOGRITHM?

25. More ads in messaging apps
Better attribution of social media
to ROI in marketing funnels
More powerful ads localisation
Increasing importance and
popularity of video content
Virtual reality advertising to come
home
Live streaming to come into its own
More, and better GIF ads
Ads featuring user-generated content
Ads targeted to users’ moods
More real-time advertising
…and maybe the dreaded Twitter
algorithm!
PAID SOCIAL IN 2016

26. Thank you
for reading!

@jamiecpitman
#whmdigital