The document summarizes key findings from a 2011 consumer research study on perceptions of online registration and social login:
- 4 in 5 consumers say that website registration bothers them and they are more likely to leave a site rather than complete registration.
- Social login is seen as a desirable alternative, with over 3 in 4 consumers saying websites should offer it. Preferences for social login over creating a new account or using a guest account increased from 28% to 41% over 10 months.
- Social login fans are more engaged online buyers who are more influenced by their social networks than critics of the approach.