Do you love growth hacking? Do you organize events? Do you have difficulties to market your event? Here is the ultimate guide. By Willy Braun (GM @ France Digitale) & Oussama Ammar (Partner @ The Family)
20. 1 build a hell of a team
understand your participants2
3 connect with influencers
4 build your (kickass) identity
21. You & your friends =/= TEH dream team
1 Build a hell of a team
Try only people you think you can’t reach
Balance between skills, networks and availability
Balance between seriousness & funkyness
Include in your team potential sponsors
(private & public) & the accomodation provider
22. What are SW participants first fears?
Understand your participants2
23. What are SW participants motivators?
2 Understand your participants
24. How did they hear about your event?
2 Understand your participants
25. How long did they wait before actually buying the ticket?
2 Understand your participants
27. Can you call at least 5 previous participants right now?
Are they coming from different backgrounds?
Are there both students & working guys in your list?
2 Understand your participants
28. So you contacted lots of great people to speak about
your event?
3 Connect with influencers
29. Oh. You send an e-mail.
3 Connect with influencers
40. Alright you started with things that
didn’t scale...
build a hell of a team
understand your participants
connect with influencers
build your identity
50. Snipers & co
> Step 1 : build a community
> Step 2 : make them feel guilty in less than 1 hour
if they don’t share
> Bonus : don’t forget a small discount
ACQUISITION
54. Pricing
> Your average price is not the public price (A)
but your first discount ticket (B)
> “this is how it would cost (A), this is what you’ll
pay (B)“
REVENUE
56. The feeling of scarcity
> Remember: if you want them to join, you need
to make them dream of joining it.
> The tickets will be available on monday at
11:00PM. After it will be too late.
ACTIVATION/REVENUE
58. Sheep Powa
Thomas, Cathy & John are
attending.
(If you can’t just use personas)
> Your friends
ACTIVATION/REVENUE
59. Story
> “1039 people use successfully this product with“
is LESS powerful than the story of ONE user
ACTIVATION/REVENUE
60. Do you enjoy the
presentation?
Let’s keep in touch!
Clic on the yellow button
61. What’s the most effective?
“Startup Weekend gathers 100 entrepreneurs“A
62. What’s the most effective?
“Startup Weekend gathers in one event 100
incredible entrepreneurs & change lives“B
63. What’s the most effective?
“I attended Startup Weekend Toulouse in june
2009 and it changed my life. I met my co-
founder, quit my job and raised 200K 6 months
later“
C
64. D
“I attended Startup Weekend Toulouse in june 2009
and it changed my life. I met my co-founder, quit my
job and raised 200K 6 months later“
65. What’s the most effective?
Yes obviously the most effective one is D.
But are you sure your communication doesn’t
look like A?
69. Ressources
37 Signals part1 part2 part3
Lean Startup (book) - Eric Ries
Influence (book) - Robert Cialdini
Petit traité de manipulation (livre) - Jouffrois
The 4-Hour Workweek (book) - Tim Ferriss
Newsletters of Francedigitale, The Family & Brocooli
70. Willy Braun
GM @ France Digitale - @willybraun
Director of eBusiness instruction - WebschoolFactory
willy@francedigitale.org
www.francedigitale.org - www.brocooli.com
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Authors
Oussama Ammar
Partner @ The Family - @daedalium
Teacher - Sciences Po Paris
oussama@thefamily.co
www.thefamily.co
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