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How to avoid the risk of being punished by
Google algorithm updates?
Voytek Blazalek 

@blazalek
Q & A
How often does Google change its algorithm?
Question 1:
Control Your Digital Footprint! 

How to get rid of potential risks 

to your Google traffic! 



Achieve better position in Google

Answer 1: Very often
Question 2:
How can it affect my site?
Answer 2: It can affect your queries

and ruin your business
Every update affects from 2% to 5% of traffic. 

That is about 2-5 billion searches a month.
Question 3:
How to mitigate the risk
of losing search engine traffic?
Answer 3: Monitor your backlinks
Question 4:
How can backlinks be so harmful?
One you can control: 

the content and the structure of your website
One you cannot control: 

the outside links pointing to your website
There are two main factors that build your online visibility
Hint: Think of backlinks as votes cast on your site.
They can be positive or negative
Question 5:
What if I don’t have knowledge, time or
resources to check all backlinks?
Answer 5: Automate the process using
Our Sybila Algorithm feeds on the big data and is
learning perpetually how to rate the backlinks efficiently
Probably The Simplest

Backlinks Detection Tool
With WebDNA baclink monitoring is simple
How to run an analysis with WebDNA?
Use the setup wizard
Step 1: Enter your website URL
Step 2: Choose your backlinks source option




Option 1: : Fast Link Discovery up to 250 

backlinks for free for any site you chose
Option 2: Upload a file with backlinks 

e.g. GWT File, Bing File, Majestic SEO export or other
Option 3: Paste backlinks from clipboard

Wait for your results
You can browse potentially negative backlinks

Step 3: Browse results
Step 3: Browse results
and adjust the positive/negative list
You can export the backlinks marked as negative to a disavow
file and upload it to Google Webmaster Tools
Step 4: Remove toxic links
Visit Google Webmaster Tools 

Disavow links page
Step 5: Upload WebDNAdisavow file
Wait until your search engine traffic goes up!
Checkout WebDNA free trial now

It’s time to Control Your Digital Footprint!

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How to avoid the risk of being punished by Google algorithm updates?

  • 1. How to avoid the risk of being punished by Google algorithm updates? Voytek Blazalek 
 @blazalek Q & A
  • 2. How often does Google change its algorithm? Question 1:
  • 3. Control Your Digital Footprint! 
 How to get rid of potential risks 
 to your Google traffic! 
 
 Achieve better position in Google
 Answer 1: Very often
  • 4. Question 2: How can it affect my site?
  • 5. Answer 2: It can affect your queries
 and ruin your business Every update affects from 2% to 5% of traffic. 
 That is about 2-5 billion searches a month.
  • 6. Question 3: How to mitigate the risk of losing search engine traffic?
  • 7. Answer 3: Monitor your backlinks
  • 8. Question 4: How can backlinks be so harmful?
  • 9. One you can control: 
 the content and the structure of your website One you cannot control: 
 the outside links pointing to your website There are two main factors that build your online visibility Hint: Think of backlinks as votes cast on your site. They can be positive or negative
  • 10. Question 5: What if I don’t have knowledge, time or resources to check all backlinks?
  • 11. Answer 5: Automate the process using Our Sybila Algorithm feeds on the big data and is learning perpetually how to rate the backlinks efficiently Probably The Simplest
 Backlinks Detection Tool
  • 12. With WebDNA baclink monitoring is simple
  • 13. How to run an analysis with WebDNA? Use the setup wizard Step 1: Enter your website URL
  • 14. Step 2: Choose your backlinks source option 
 
 Option 1: : Fast Link Discovery up to 250 
 backlinks for free for any site you chose
  • 15. Option 2: Upload a file with backlinks 
 e.g. GWT File, Bing File, Majestic SEO export or other
  • 16. Option 3: Paste backlinks from clipboard

  • 17. Wait for your results
  • 18. You can browse potentially negative backlinks
 Step 3: Browse results
  • 19. Step 3: Browse results and adjust the positive/negative list
  • 20. You can export the backlinks marked as negative to a disavow file and upload it to Google Webmaster Tools Step 4: Remove toxic links
  • 21. Visit Google Webmaster Tools 
 Disavow links page Step 5: Upload WebDNAdisavow file
  • 22. Wait until your search engine traffic goes up!
  • 23. Checkout WebDNA free trial now
 It’s time to Control Your Digital Footprint!