For more information, visit http://xerox.bz/2eaLbMk

1. 10 Reasons why you should
offer ePublishing Services

2. Deepen
relationships
with existing
customers and
open doors to
new ones.
1

3. 80% of the world’s
population are
expected to be
smartphone users
by 2021.
Source: Ericsson

4. Ask your
customers how
they plan to
communicate
through mobile
and online
platforms.

5. Ask your
customers how
they plan to
communicate
through mobile
and online
platforms.
Then give them
an answer.

6. Expand your
services without
investment in
costly technical
resources.
2

7. ePublishing
doesn’t need
to require
investment in
expensive
equipment or
staffing.

8. Enhance value
and extend the
life of documents.3

9. Are your customers
faced with costly
warehousing and
inventory of back
issues of magazines,
newsletters, training
manuals, or
catalogs?

10. ePublishing services
allows them to host
documents digitally
and give them longer
life in the online
world.

11. Support
customer
initiatives.4

12. Many organisations are looking to reduce their print
volumes and spend.

13. Many organisations are looking to reduce their print
volumes and spend.
ePublishing services align with those goals.

14. Give the reader
what they want –
when and how
they want it.5

15. People want print.
But they also want
information
electronically.

16. You already handle
print, so why not
expand into
providing
information
electronically, too?

17. Provide a
dynamic user
experience.6

18. Distribution of electronic information has its advantages,
like the ability to embed hyperlinks and videos.

19. Search functionality
is also attractive and
available within
electronic documents.

20. Provide
document
tracking and
usage statistics.7

21. Information is the
new currency.

22. If you’re able to
provide insights
about how
documents are
used, the more
valuable your
services will be
to the customer.

23. Use analytics to
improve content.
8

24. Your data helps
customers
understand what
content is most
valuable to their
readers.

25. Your data helps
customers
understand what
content is most
valuable to their
readers.
This drives well-
targeted print and
cross-media
campaigns.

26. Discover new
revenue streams.
9

27. ePublishing is a new frontier with few
players but much opportunity.
You can add these in-demand services at
reduced costs and drive healthy margins.

28. Become more
strategically
relevant.10

29. Organisations
are moving in
this direction.

30. Provide
ePublishing
services
yourself,
instead of
losing that
business to a
competitor.

31. Just because
print runs are
shrinking
doesn’t mean
your value
has to.

32. Want to learn more?
If you’re ready to make the leap
into digital publishing, there’s no
better time. One solution worth
looking into is Xerox® FreeFlow®
Digital Publisher, making it easy to
generate new digital revenue.
For more information, visit
www.xerox.com/digitalpublisher

33. © 2015 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design® and FreeFlow® are trademarks of Xerox Corporation in the United States and/or other countries.