1. GROUP 5
Business intelligence

2. Definition of
Business
Intelligence

3. Business intelligence (BI) is a set of
theories, methodologies, processes, a
rchitectures, and technologies that
transform raw data into meaningful
and useful information for business
purposes. BI can handle large
amounts of information to help
identify and develop new
opportunities. Making use of new
opportunities and implementing an
effective strategy can provide a
competitive market advantage and
long-term stability.

4. The term business intelligence is sometimes a
synonym for competitive intelligence (because
they both support decision making), BI uses
technologies, processes, and applications to
analyze mostly internal, structured data and
business processes while competitive
intelligence gathers, analyzes and disseminates
information with a topical focus on company
competitors. If understood broadly, business
intelligence can include the subset of
competitive intelligence.

5. Business Intelligence
vs
Data Warehousing

6. The differentials are:
BI - is the leveraging of DW to help
make business decisions and
recommendations. Information
and data rules engines are
leveraged here to help make these
decisions along with statistical
analysis tools and data mining
tools.

7. DW - is a way of storing data and
creating information through
leveraging data marts. DM's are
segments or categories of information
and/or data that are grouped together
to provide 'information' into that
segment or category. DW does not
require BI to work. Reporting tools can
generate reports from the DW.

8. Business Intelligence
vs
Business Analytics

9. The differentials are:
BI - is the ability to take
information resources and
convert them into knowledge
that is helpful in decision
making.

10. BA - the proper term for
interacting with information
at the speed of
business, analyzing and
discovering and following
through with the
appropriate action.

11. Applications in an
Enterprise

12. Business intelligence can be applied to the following
business purposes, in order to drive business value:
Measurement
Analytics
Reporting/enterprise reporting
Collaboration/collaboration
platform
Knowledge management

13. Importance of
Business
Intelligence

14. • To know about Competitors - BI applications can
also help managers to be better informed about actions that a
company's competitors are taking.
• For avoiding guess works -BI can be used to help
analysts and managers determine which adjustments are
most likely to respond to changing trends.
• For improving performance -BI applications
can enhance communication among
departments, coordinate activities, and enable
companies to respond more quickly to changes (e.g., in
financial conditions, customer preferences, supply chain
operations, etc.).

15. Success Factors of
Implementation

16. Business sponsorship
Business needs
Amount and quality
of available data

17. Factors that
contribute to BI

18. • BI saves time
• Reports tell a story
• Tracking employee performance
• Project management
• Taking next steps