1. WHO WOULD BE THE AUDIENCE
FOR YOUR MEDIA PRODUCT?
BY YASEMIN SEHRI
2. MY AUDIENCE
• AGE:
• AUDIENCES THAT WILL BE INTERESTED IN MY MUSIC
PRODUCT WILL BE BETWEEN THE AGES OF 15-18
• SOCIO-ECONOMIC DEMOGRAPH:
• MY TARGET AUDIENCE WOULD BE C1, D AND E WHICH ARE
CLASSIFIED AS LOWER MIDDLE CLASS, WORKING CLASS
AND NON-WORKING CLASS RESPECTIVELY. MY TARGET
AUDIENCE WOULD FALL INTO THESE CATEGORIES AS
THEY ARE YOUNG AND STILL IN SCHOOL THEREFORE
UNEMPLOYED AND WITHOUT AN INCOME.
4. • READERS OF MY MAGAZINE WOULD BE
PREDOMINATELY MALE (60%) AS THEY TEND TO FALL
INTO THE INDIE STEREOTYPE , ALTHOUGH
FEMALES(40%) WOULD ALSO BE ATTRACTED TO MY
MAGAZINE, MAYBE BECAUSE OF THE FEMALE GAZE
THEORY OR IT COULD JUST BE BECAUSE THEY FEEL
AS THOUGH THEY ARE ALSO REPRESENTED IN MY
PRODUCT.
GENDER
5. • FOR THE PSYCHOGRAPHICS OF MY READERS I
WOULD SAY THEY WOULD MOSTLY BE REFORMERS
AS THESE ARE DESCRIBED AS; ‘FREEDOM FROM
RESTRICTION, PERSONAL GROWTH, SOCIAL
AWARENESS’ THIS SUITS MY DEMOGRAPHIC MOST
AS THEY ARE MEANT TO BE A VERY OPEN GROUP. A
SECONDARY AUDIENCE WOULD BE EXPLORERS AND
ASPIRERS AS THESE ARE THE POEPLE WHO
SOMETIMES GET A BIT TOO OBSESSED WITH
APPEARANCE AND FASHION AND AESTHETIC IS
VERY IMPORTANT IN THE INDIE SUB-CULTURE.
PSYCHOGRAPHICS OF MY AUDIENCE
6.
7. SECONDARY AUDIENCE
• MY SECONDARY AUDIENCE WOULD BE OLDER MEN, WHO WERE
BORN IN AROUND THE 60’S,70’S OR 80’S WHO WERE BROUGHT
UP LISTENING TO WHAT IS NOW REFERRED TO AS ‘INDIE MUSIC’
THE LIKES OF OASIS, RED HOT CHILLI PEPPERS AND OTHERS.
FANS OF THESE BANDS BACK IN THE DAY ARE LIKELY TO STILL
BE FANS AND THEREFORE COULD HAVE AN INTEREST IN MY
MAGAZINE FOR ITS POSSESSIVE INDIVIDUALITY AND
UNIQUENESS.
8. FASHION AND ACTIVITIES
• FASHION WISE, MY AUDIENCE ARE LIKELY TO BE QUITE
EXPRESSIVE, THINGS LIKE DENIM JACKETS ARE VERY
POPULAR AMONG MY AUDIENCE, AS WELL AS SHOES LIKE
CONVERSES THAT ARE SIMPLE BUT REPRESENT THE 80’S ,
MY AUDIENCE ARE THE TEENAGERS THAT CLAIM ‘THEY WERE
BORN IN THE WRONG ERA’ THEY HAVE A FASCINATION WITH
DECADES SUCH AS THE 80’S AND 70’S WHEN LIFE WAS MORE
LIBERAL AND FREE. MY DEMOGRAPHIC HAVE A DESIRE TO BE
DIFFERENT AND INDIVIDUALISM IS A HUGE CONCEPT THAT
THEY ASPIRE TO, ACTIVITIES MY AUDIENCE WOULD ENJOY
WOULD BE SIMPLE THINGS LIKE DRIVING AROUND WITH
FRIENDS, OR JUST CHILLING WITH MATES LISTENING TO
GOOD MUSIC.
9.
10. READER PROFLIE
• I CREATED THIS PAGE ON PHOTOSHOP
USING PICTURES FROM THE INTERNET
THAT I THINK REPRESENT THE
READERS OF MY MUSIC MAGAZINE, AS
YOU CAN SEE I HAVE TRIED TO INVOLVE
DIFFERENT TYPES OF GENRES LIKE
INDIE, ROCK AND ALTERNATIVEAS MY
MAGAZINE IS FOCUSSED ON INDIE
MUSIC BUT IT IS ALSO OPEN TO ANY
GENRES OF NEW MUSIC.
• I HAVE INCLUDED SOME
STEREOTYPICAL IMAGES THAT
REPRESENT MY AUDIENCE LIKE
SMOKING AND ALSO OTHER BRANDED
IMAGES LIKE THE CONVERS THAT
REPRESNTS THEIR UNIQUE LOVE FOR
FASHION.
