Whether you're looking for your first CRM (customer relationship management) app or in search of a replacement system, this slideshow shows you the top software available today. Each comes with a unique offering, a relatively quick setup process and a Zapier integration, meaning you can easily connect your CRM to the other apps in your workflow. This SlideShare presentation is free resource from Zapier. For more on CRMs, see https://zapier.com/learn/ultimate-guide-to-crm-apps/

1. The 35 Best
CRMs
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2. The 35 Best CRMs
Choosing a CRM is like
choosing toothpaste.

3. The 35 Best CRMs

4. The 35 Best CRMs
There are so many
to choose from.

5. The 35 Best CRMs
And they all promise
to do the job.

6. The 35 Best CRMs

7. The 35 Best CRMs
But some are
better at one thing.

8. The 35 Best CRMs

9. The 35 Best CRMs
So you pick
what matters most.

10. The 35 Best CRMs
5
Types of CRMs

11. The 35 Best CRMs
Contacts

12. The 35 Best CRMs
• Gather info about your contacts
• Log interactions and notes
• Surface related internal connections
Contact CRMs…

13. The 35 Best CRMs
Conversations

14. The 35 Best CRMs
• Pull out contact interactions
• Group conversations by those involved
• Show where to reply and follow up
Conversation CRMs…

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Leads & Deals

16. The 35 Best CRMs
• Track potential customers as "leads"
• Add info as you work
• Turn that lead into a "deal"
Lead & Deal CRMs…

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Marketing Automation

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• Tie directly into your site or app
• Help you personalize your marketing
• Communicate with contacts
Marketing Automation CRMs…

19. The 35 Best CRMs
Multipurpose

20. The 35 Best CRMs
• CRM is one feature of a broader app
• Let you select a number of apps and
use them together in one place
• Consolidate your work in one place
Multipurpose CRMs…

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The Best CRMs

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• Unique features
• Little installation or setup time
• Works with Zapier for easy integrations
Best CRM Criteria

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10
CRMs that focus on
Conacts

24. The 35 Best CRMs
Google Contacts
Free; Google Apps for Work starts at $5/user/month
The most basic CRM available; already
available to Gmail users
Read a Google Contacts review

25. The 35 Best CRMs
See App Features and Pricing

26. The 35 Best CRMs
Highrise
Free for 2 users; Around $4/user/month
Helps you know everything possible
about your contacts
Read a Highrise Review

27. The 35 Best CRMs
See Highrise Features and Pricing

28. The 35 Best CRMs
Clevertim
Free for 2 users; Around $4/user/month
A quick overview of your contacts' info
Read a Clevertim Review

29. The 35 Best CRMs
See Clevertim Features and Pricing

30. The 35 Best CRMs
Insightly
Free for 3 users; $9/user/month
Google Apps-styled CRM that
automatically finds contact info
Read an Insightly Review

31. The 35 Best CRMs
See Inightly Features and Pricing

32. The 35 Best CRMs
OnePageCRM
Around $10/user/month
Keeps everything on one page
Read a OnePageCRM Review

33. The 35 Best CRMs
See OnePageCRM Features and Pricing

34. The 35 Best CRMs
Act! Cloud
$10/user/month
An advanced, social network-powered
address book
Read an Act! Cloud Review

35. The 35 Best CRMs
See Act! Cloud Features and Pricing

36. The 35 Best CRMs
Capsule
Free for 2 users; $12/user/month
Organize your contacts into lists
Read a Capsule Review

37. The 35 Best CRMs
See Capsule Features and Pricing

38. The 35 Best CRMs
Solve
Around $13/user/month (min. 3 users)
A deeply customizable CRM that's
integrated with Google Docs
Read a Solve Review

39. The 35 Best CRMs
See Solve Features and Pricing

40. The 35 Best CRMs
Nimble
$15/user/month
An address book that'll tell you who to
contact
Read a Nimble Review

41. The 35 Best CRMs
See Nimble Features and Pricing

42. The 35 Best CRMs
Batchbook
$55/month for unlimited users
Quickly import your contacts and work
the way you want
Read a Batchbook Review

43. The 35 Best CRMs
See Batchbook Features and Pricing

44. The 35 Best CRMs
5
CRMs that focus on
Conversations

45. The 35 Best CRMs
Nutshell
$15/user/month
A CRM that's fun and tells you more
about your contacts
Read a Nutshell Review

46. The 35 Best CRMs
See Nutshell Features and Pricing

47. The 35 Best CRMs
Contactually
$18/user/month
Quickly send bulk emails with
customizable templates
Read a Contactually Review

48. The 35 Best CRMs
See Contactually Features and Pricing

49. The 35 Best CRMs
Streak
Free up to 5 users; $19/user/month
A CRM that's built into Gmail
Read a Streak Review

50. The 35 Best CRMs
See Streak Features and Pricing

51. The 35 Best CRMs
RelateIQ
$49/user/month
Easily share all of your team's email
conversations
Read a RelateIQ Review

52. The 35 Best CRMs
See RelateIQ Features and Pricing

53. The 35 Best CRMs
Close.io
$59/user/month
Track emails and phone conversations
together
Read a Close.io Review

54. The 35 Best CRMs
See Close.io Features and Pricing

55. The 35 Best CRMs
8
CRMs that focus on
Leads & Deals

56. The 35 Best CRMs
ProsperWorks
Free in beta
A mix of contact, conversation, and
deal management
Read a ProsperWorks Review

57. The 35 Best CRMs
See ProsperWorks Features and Pricing

58. The 35 Best CRMs
Pipedrive
$9/user/month
A Kanban board-driven CRM that
shows everything at a glance
Read a Pipedrive Review

59. The 35 Best CRMs
See Pipedrive Features and Pricing

60. The 35 Best CRMs
Zoho CRM
Free up to 3 users; $12/user/month
Manage your leads and deals in a
suite of apps
Read a Zoho CRM Review

61. The 35 Best CRMs
See Zoho CRM Features and Pricing

62. The 35 Best CRMs
Base
$15/user/month
Helps you know exactly what you need
to do next
Read a Base Review

63. The 35 Best CRMs
See Base Features and Pricing

64. The 35 Best CRMs
PipelineDeals
$24/user/month
A dashboard that shows you
everything that's going on
Read a PipelineDeals Review

65. The 35 Best CRMs
See PipelineDeals Features and Pricing

66. The 35 Best CRMs
Pipeliner
$35/user/month
Link your contacts and their
relationships graphically
Read a Pipeliner Review

67. The 35 Best CRMs
See Pipeliner Features and Pricing

68. The 35 Best CRMs
SugarCRM
$35/user/month; Free Community Edition to run on
your own servers
Know everything possible about the
people you're selling to
Read a SugarCRM Review

69. The 35 Best CRMs
See SugarCRM Features and Pricing

70. The 35 Best CRMs
Salesforce
$65/user/month
A powerful CRM platform that lets you
customize everything
Read a Salesforce Review

71. The 35 Best CRMs
See Salesforce Features and Pricing

72. The 35 Best CRMs
10
CRMs that focus on
Marking Automation

73. The 35 Best CRMs
Intercom
Free event tracking and customer profiles; around
$20 per 1k customers for full features
Read an Intercom Review
Talk to customers directly through your web or
mobile app for either marketing or support

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See Intercom Features and Pricing

75. The 35 Best CRMs
Inbound Now
Free basic features; add extra features starting at $9.99 per
plugin or $149.99/year for unlimited plugins and support
A WordPress-powered, self-hosted
marketing engine and CRM
Read an Inbound Now Review

76. The 35 Best CRMs
See Inbound Now Features and Pricing

77. The 35 Best CRMs
Interakt
Around $10/user/month (beta pricing)
Rich analytics about your customers
Read an Interakt Review

78. The 35 Best CRMs
See Interakt Features and Pricing

79. The 35 Best CRMs
Instant Customer
Around $10/user/month with 2 phone numbers and
a point system for call, SMS, and other usage pricing
Keep up with leads from calls, business
cards, lead pages, email, SMS, and more
Read an Instant Customer Review

80. The 35 Best CRMs
See Instant Customer Features and Pricing

81. The 35 Best CRMs
Agile CRM
From $14.99/user/month
See simple ways to engage customers and real-
time notifications to know who you could contact
Read an Agile CRM Review

82. The 35 Best CRMs
See Agile CRM Features and Pricing

83. The 35 Best CRMs
CallTrackingMetrics
$29/month for unlimited users; Phone numbers start at $2.25/
month, calls at 4.2¢/minute, and SMS at 1.75¢/message
Phone call tracking and SMS marketing
Read a CallTrackingMetrics Review

84. The 35 Best CRMs
See CallTrackingMetrics Features and Pricing

85. The 35 Best CRMs
Jumplead
Free for 1 user and up to 100 customers; around
$16/user/month for basic plans
Know exactly where your customers come
from, geographically and on the internet
Read a Jumplead Review

86. The 35 Best CRMs
See Jumplead Features and Pricing

87. The 35 Best CRMs
Infusionsoft
Around $75/user/month
Know what you need to work on plus a
suite of eCommerce features
Read an Infusionsoft Review

88. The 35 Best CRMs
See Infusionsoft Features and Pricing

89. The 35 Best CRMs
Hatchbuck
Starts at $99/month for 1 user and up to 2.5k customers;
$299/month for unlimited users and customers
Focus on your individual contacts and their
actions on your site
Read a Hatchbuck Review

90. The 35 Best CRMs
See Hatchbuck Features and Pricing

91. The 35 Best CRMs
HubSpot
$200/month for 3 users and up to 100 customers;
$100/month per additional 1k customers
Make your content marketing work for you
Read a HubSpot Review

92. The 35 Best CRMs
See HubSpot Features and Pricing

93. The 35 Best CRMs
3
CRMs that focus on being
Multipurpose

94. The 35 Best CRMs
Podio
Free up to 5 users; $9/user/month
Combine all of your team's data in one app
Read a Podio Review

95. The 35 Best CRMs
See Podio Features and Pricing

96. The 35 Best CRMs
Odoo
$15/user/month for each app; free to install on your
own server
A self-hosted suite of apps
Read an Odoo Review

97. The 35 Best CRMs
See Odoo Features and Pricing

98. The 35 Best CRMs
TrackVia
$19/user/month (min. 10 users)
Build a CRM that works the way you want
Read a TrackVia Review

99. The 35 Best CRMs
See TrackVia Features and Pricing

100. The 35 Best CRMs
2
CRM Resources

101. The 35 Best CRMs
Get the Best CRM Cheat Sheet
Everything in
this presentation
in a printable
PDF document!
Get the cheat sheet now!

102. The 35 Best CRMs
Learn more about
CRM apps with this
definitive free
eBook from Zapier.
Learn more >

103. The 35 Best CRMs
• “The 35 Best CRMs” is a free resource from Zapier, the easiest way to integrate
your apps and automate your workflow.
• App descriptions written by Matthew Guay, marketer at Zapier. Slides by Danny
Schreiber, marketer at Zapier, and Bryan Landers, .
• App screenshots and pricing information pulled from apps in September 2014.
• Photos: Toothpaste aisle courtesy Kevin McShane. Brushing teeth courtesy The
Buried Life. Line of toothpaste courtesy Waltarrrrr. Conversation courtesy Todd
Fong. Leads & Deals courtesy Bruno Covas. Contacts courtesy Myles Grant.
Marketing Automation courtesy Stefan W. Multipurpose courtesy Jim Pennucci.
Credits

104. The end.
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