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Hold fast - Digital PM Summit 2016

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Often times the projects we work on hit rough spots, snags, and even end up in crisis mode. Challenges can come in the form of clients who are tough to deal with, organizational politics, or strife within our own teams. As managers (or leads) of design and product teams we are often looked to for clarity, support and resolution when things go sideways.

How do we work through these scenarios as leaders, while managing the expectations of our teams and business partners and keeping things moving forward despite the various challenges that we face?

In this talk you will learn tips and techniques for managing through the ups and downs of the design process, including:

Managing stakeholders
Managing expectations of stakeholders, customers, support/sales/account teams, and even designers.
The value of building team consensus before things go into fire drill mode.

Managing your team
The design manager’s role/deliverable in today’s design process (shipping is just the beginning).
Managing vs. leading and the implications on teams and the challenges we face.

Managing the process
Finding the sweet spot between sticking to process and remaining flexible.
The balance between execution and maintaining principles.
Foresight and avoiding blind spots.
Learning what went sideways and how to address it for next time.

Publicado en: Diseño
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Hold fast - Digital PM Summit 2016

  1. 1. Hold Fast Managing design teams when projects go sideways. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  2. 2. “Technology companies are expected to move at an incredible pace, and building software is complex” - Alex Schleifer - VP of Design at Airbnb Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  3. 3. These companies are complex for
 a variety of reasons… Departmental make up. Internal politics. Team distribution. Understanding of design’s role. Limited budget and lofty goals. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  4. 4. Once we start to understand these contexts better, 
 we can start to get an idea of what warning signs
 to look for before, during, and after projects. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  5. 5. Shipping is just the beginning. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  6. 6. Almost every problem we run into with projects can be traced back to communication issues with our cross functional teams about the projects and processes that surround them. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  7. 7. Managing The Process Managing Stakeholders Managing Your Team Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  8. 8. Start by Striving for Transparency Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  9. 9. Take responsibility for areas where you or your team may have missed the mark. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  10. 10. Avoid un-necessary conflict with teams and team members, you can call things as you see them while still moving towards a positive resolution. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  11. 11. Admit when you don’t have an answer. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  12. 12. Managing Stakeholders
 & Business Partners Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  13. 13. We need to build trust Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  14. 14. Focusing on other people instead of solution to the problem at hand, only leads to additional conflict and away from a problem’s resolution. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  15. 15. Managing your team Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  16. 16. Every experience, good or bad, our teams face will change them. No team comes out of any experience the same.This is ok Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  17. 17. Observation is such an important part of our
 design process, but it is often overlooked as
 an important part of how we manage and 
 support our teams. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  18. 18. It is not enough to just manage our teams during challenging project situations, if we want to be successful, and more importantly, help our teams be successful we need to lead. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  19. 19. Managing the process Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  20. 20. Having an agreed upon process in place will provide
 a starting point for trouble shooting what caused
 a project to go off the rails. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  21. 21. Be prepared to ditch your process if needed. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  22. 22. Remaining flexible is the key to weathering project storms. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  23. 23. “Everyone has a plan until they get punched in the face.” ~ Mike Tyson - Washed up boxer, eater of ears Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  24. 24. Have a Plan B, even a Plan C, that 
 will help the team work through 
 the situation for the needed solution. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  25. 25. The needed solution might not be the the ideal solution. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  26. 26. There is what’s ideal and there is what’s real. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  27. 27. Some things to keep in mind No two projects are alike. Do everything you can to avoid blind spots. Use project kick offs, sprint planning, team retros to inform your strategy for projects moving forward. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  28. 28. Stay the course… Remain flexible… Remember that leading nets more results than just managing situations and people. We can’t control everything that 
 comes our way. Aaron “Ron” Irizarry- @aaroni | Dir of UX - Nasdaq Product Design #holdfast #dpm2016
  29. 29. Thank you. Aaron “Ron” Irizarry- Dir of UX - Nasdaq @aaroni aaron@thisisaaronslife.com Discussing Design 
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