1. Monday, April 16, 2012 1

2. Monday, April 16, 2012 2

3. WIP Business Model Canvas
Technical • Communicati Highly
• Government Infrastructural on and Personalized
• EPA development Energy . End Users
• End Users Information Management Automated
• Energy Management • Information . Non Energy
Retailers Billing aggregator / Membership Retailers
• Non Energy Marketing provider
Retailers Maintenance • Smart Grid 24hr. Online . Energy
• Application Consultancy devices Support Retailers
Providers supplier
• Device • Smart Grid . Government
Providers Network and
Application and Operations
Consulting Online Platform
Device providers
• Smart Grid Workshops
Government/ EPA
Security and Infomercials
/End users
Reliability Published
Testing Centres/ IT
designated Stores /
Service Providers
Distributer
/Specialist/Smart
Grid Engineers &
Consultants

4. • Infrastructural cost: Hardwares &
Softwares, • Sales from Smart products and
• Operational & Administrative cost: services to both Energy and Non
Service, testing , salaries, Energy Retailers
marketing/advertising, inventory, • Government Subsidies
maintenance, rent
Monday, April 16, 2012 4

5. Interview Results
# Inter- Company Status Area of business
viewee
3 Chilquinta Energía S.A. 1- Technical Distribution
Manager
1- System
Analyst
1- Technical
Consultant
1 Endesa group Technical Officer Generation
1 Chilectra S.A Project Officer Distribution
1 efizity Entrepreneur Energy Business
(Owner)
Also an End User
0 Government
Total= 6
Challenge faced:
Monday, April 16, 2012 Language Barrier (since my Spanish is poor). 5

6. Interview Results
Awareness of Smart Grid 6
Potential / Scope
5
1
5
They all asked:
What will be the incentive for the Utility Company to be supportive this business
model being they are large players?
Monday, April 16, 2012 6

7. MVP
• This Multisided business will provide benefits to the interacting groups –
while profiting from the transactions – by increasing and capturing indirect
network externalities (INEs).
• One way value, information and money could be exchanged on this platform
via an energy marketing portal, on which customers can shop for the best
deals on power or for power that meets specific personal requirements . This
platform will creates value by providing the end user with access to various
applications (for energy shopping, energy management, etc.) in return for
passive usage and preference data, which the customer has approved for use
for these purposes.
• The retailer will have access, through this platform, to a suite of applications
to gain access to and evaluate the customer data. This information is valuable
to the energy retailers, and they are willing to pay us for access to it.
Monday, April 16, 2012 7

8. MVP
As an information aggregator we will be able to build a relationship
with end users by selling them (possibly at a subsidized price) energy
usage display/management devices that are preloaded with useful
applications, all of which are purchased from third-party developers.
Thus we will serve as the link between device manufacturers and end
users and between application developers and end users.
With appropriate permissions from consumers, we can also collect
information about the end users’ energy usage patterns, build profiles
and market those profiles to energy and non- energy (e.g., appliance)
retailers. As with the energy marketing portal, the retailers are willing
to pay for this information because of the benefits they accrue from it.
The end users’ profiles also include information on demand response
they are willing to provide; this can be exchanged with the energy
retailers for payment as the need for such response arises. Thus, cash
can flow in both directions between retailers and end users, with the
transactions in both directions facilitated by our platform
Monday, April 16, 2012 8