Más contenido relacionado Similar a Web 2.0 and Web Operations (20) Web 2.0 and Web Operations1. Web 2.0 and Web Operations Management
1 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 2. About this talk:
Web 2.0 and your business strategy
The importance of governance when implementing
Web 2.0 technologies
Web 2.0 Product Management
Measuring the value of Web 2.0
2 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 3. The one thing I’m trying to tell you
You can’t do anything cool on the Web if you lack
mature Web Operations Management practices
It’ll just all turn into a big mess
3 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 4. Some level setting…
Web Operations Management
Web 2.0
4 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 5. There is a right way to
manage your Web
products…. and most of
us aren’t doing it that
way
5 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 6. Strategy
Visionary direction from Senior Management which
informs the governance and tactical execution of
Web products
Directly related to the strategic mission and goals of
the organization
6 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 7. Governance
How decisions are made and implemented with respect
to the content, data, and applications associated with
organization’s Web products. It implies:
authoritative administrative and programmatic framework
–an
–an enforceable set of policies and standards
–an effective communications strategy for all Web stakeholders
7 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 8. Execution
Web Product Management
A centralized Web Division which maintains and
extends Web standards and provides core Web
infrastructure tools
A distributed publishing base of subject matter
authors and experts
8 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 9. Measurement
Strategic Business Metrics
Usability Program
Web Site Metrics
9 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 10. My favorite Web 2.0 guy Why is the Web so hard?
It used to be fun!
10 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 11. Yes, Victor, the Web did used to be
fun, but you messed it up!
Web 2.0 looks like fun.
Maybe I’ll do that…
11 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 12. What is Web 2.0
The Web as a platform
Harnessing collective intelligence
Data is the next Intel inside
End of the software release cycle
Lightweight user interfaces, development models, AND
business models
Software above the level of a single device
Rich user experience
From Tim O’Reilly’s paper “What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
2005: www.oreilly.com
12 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 13. Web 2.0 and Web Operations
13 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 14. Let’s think about these:
Web 2.0 is supposed to be fun for
the consumers. Not for you.
14 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint 15. Thanks
15 WEB OPERATIONS MANAGEMENT www.welchmanconsulting.com
© 2008 WelchmanPierpoint