11 THINGS HOW INNOVATION WORK Yes, I shared 11 things how innovation work for TUNAS Group. ("Tunas Group" atau "Perseroan") was born as a family company called Tunas Indonesia Motor in 1967 as an importer and sales of new and used cars of Fiat, Holden and Mercedes Benz brands. I also shared what Telkomsel do in innovation for their insight. So, what 11 things how innovation work: 1. Change is the only constant 2. Focus on people 3. Technology is transforming 4. Innovation is the (only) key 5. Who's gonna be the winner 6. Produc Centric or Customer Centric? 7. Travis Kallanick and John Zimmers 8. Fail fast, learn fast mentality 9. One rule: There is no box 10. Take a step? 11. Yes, You need a coach I think you can read the whole document to see the whole details. Thank you for CIAS and TUNAS having me there. Regards, Abdi J. Putra - ABIE General Manager Digital Lifestyle Telkomsel

1. 11 THINGS HOW
Abdi J. Putra (ABIE)
GM Digital Lifestyle Sales & Planning
Innovation WORK

2. ABDI J. PUTRA – ABIE
GM DIGITAL LIFESTYLE SALES & PLANNING TELKOMSEL

4. Hidup ini seperti puzzle,
Kelihatan gambarnya kalau sudah penuh
Andrea Hirata, Rainbow Troops

5. OK, Let me tell you a story then,
about INNOVATION..
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

7. !""#$%&!#"
BY: Abdi J. Putra Inspired by How Google Works
A Book by Eric Schmidt & Jonathan Rosenberg
'!()**)&+,(-./

8. 1. CHANGE IS THE ONLY CONSTANT
Be prepare to change your business plan, it can’t be used anylonger
Things are changing so fast, though,
that any thorough, MBA-Style
business plan is guaranteed to be
wrong in some important way.
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

9. 1. Focus on YOUR PEOPLE,
at the first row!
2. FOCUS ON PEOPLE (MINDSET)
We need to figure out leaders who understand what
make a company success in digital age
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel
2. Consider to zeroing the past..!!

10. Nowadays smartphone is the
super computer.
It is 1000x faster than computers used
to send astrounouts to the moon
3. TECHNOLOGY IS TRANSFORMING
Technology is transforming virtually every business sector
NASA Engineers operating IBM Systems/360 Model 75 Mainframe
(20 July 1969, Apollo 11)

11. FAANG & BATX
those companies will impact the whole industry in this earth
Now, include BATX
4. INNOVATION IS THE KEY
Their battlefield is innovation, or DIE.
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

12. Those company who always do some innovations
5. WHO’S GONNA BE THE WINNER?
It is not about ”how big you are..” but
“how fast you can go..”
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel
RATC Principle #3: The innovator lead the road..

13. WANNA WIN?
Do care with customer-centric things.
Power has shifted from companies to consumers
6. PRODUCT CENTRIC OR CUSTOMER CENTRIC
Yes, listen to your customer is a must.
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

14. Every incumbent business is vulnerable to competition and disruption
7. TRAVIS KALLANICK AND JOHN ZIMMERS
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

15. 1. Go find some innovation 2. Fail fast, Learn Fast mindset
Ask everyone to innovate, if they failed you can learn fast from that.
8. FAIL FAST, LEARN FAST MENTALITY
Takeaways: It is better to do something than do nothing

16. Remember out of the box is obsolete, matey!
9. ONE RULE: THERE IS NO BOX
Stop to think out of the box. You
should start change your mindset that
there is no box. A very-huge big
ideas..

17. A digital Leaders: Organize the company around
the people that can ride the wave (momentum)
10. TAKE A STEP?
Today not tomorrow, a giant Leap, literally..

18. 11. YES, YOU NEED A COACH
We have different battle ground, different war, that’s
why as leaders you need to know how to fight
You need a coach to ensure you
unleash your digital competent
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

19. NEW.WAYS.OF.WORKING
TELKOMSEL WHILE WFH
Abdi J. Putra (ABIE)
GM DLS Sales & Care Planning Telkomsel

20. Virtual Meeting How We Meet Them The Tools (Enablers) Key Take-Aways
Despite of WFH – we manage to
execute our program on
scheduled
• We conducted meeting which
is attend by our internal B2C
team.
• Explain what tasks should be
done. And what tasks need to
focus on progress.
Meet them by video conferences
while WFH.
• Sometimes 1 0n 1, sometimes
we held the discussion room
to ensure that they
understand the products
Utilize tools for
communications and
collaborative work
WFH – Fun way to
practice new ways of
working through digital
tools
We found out that 8 out
of 10 employee feels that
self manage that led to
increase in productivity
Increase Commitment –
More active and engaging
discussion with the teams
HOW WE MEET OUR CUSTOMERS
We keep the productivity up & running even though we are all WFH
…despite of the challenge we face in order to keep our people safe, THE SHOW MUST GO ON..!!

21. Move to online store.
Build an ecommerce
shop.
Move your brand
online (Thus, campaign
strategy)
Focus on Strengthening
Your Relationship With
Your Customers
Be mingle to social
media, beware “hard
sales will harm you”
Stay Social, While
distancing. The market
still the same.
Reach target by email
or Chat Apps (WA,
Line, FB Messenger,
Telegram, dll)
BCP will no longer the same as the next normal happened
WE RE:DEFINE THE SALES APPROACH
BCP – Basic Call Procedure (A process from planning, presentation, till closing sales)

22. SKUL.ID
Award Innovataor Sales: BEST of the BEST Agile Team Output
1. Pembuktian pada semua BoD that we can make school management platform..!
2. Membuktikan ke semua orang bahwasannya saya tidak salah pilih (Deloitte, BCG
Digital, ATK, McK, and CIAS)

23. THANK YOU
FOR LISTENING
ABDI J. PUTRA – ABIE
GM Digital Lifestyle Sales & Planning Telkomsel