In a customer’s mind, a branded built environment enhances a destination’s reputation, that is, the experience & value they expect to get. How can Wayfinding & Signage Design enable destinations to deliver distinctive experiences, bringing them to life through all internal & external touch-points?
3. Enhancing Built Environments™Private & Confidential
In a customer’s mind, a branded
built environment enhances a destination’s
reputation, that is, the experience & value
they expect to get
Enhancing Built Environments
4. Enhancing Built Environments™Private & Confidential
Hence, environmental branding,
wayfinding & signage design should enable
destinations to deliver distinctive
experiences - bringing them to life through
all internal & external touch-points
Enhancing Built Environments
5. Enhancing Built Environments™Private & Confidential
A holistic Environmental Branding methodology
would allow destinations to:
• Clarify a positioning that is differentiated
from competitors
• Define the relationship between areas,
targeting them to specific segments
• Develop messaging that persuasively communicates
the destination’s benefits and propositions
• An experience of the destination that nurtures
loyalty and/or commands a premium
Enhancing Built Environments
7. Methodology
Enhancing Built Environments™Private & Confidential
A holistic
perspective to
Wayfinding delivers
an end user
experience that is
stress-free,
enjoyable, that
allows them to
know where they
have to go.
Technology
& Digital
Solutions
Branding
Materials &
Fabrication
Strategy
Creative
& Universal
Design
User Insight
Programme
Management
and Government
Agency Liaison
8. Enhancing Built Environments™Private & Confidential
At the same time
Wayfinding should
seek to create
economic activity
and pride in local
communities.
Technology
& Digital
Solutions
Branding
Materials &
Fabrication
Strategy
Creative
& Universal
Design
User Insight
Programme
Management
and Government
Agency Liaison
Methodology
10. Enhancing Built Environments™
User Insight
Private & Confidential
Adopt an observation and research
approach to problem solving
Methodology
11. Strategy
Enhancing Built Environments™Private & Confidential
Strategic thinking
provides for
objective site
evaluation
Acacia’s Wayfinding Strategy
includes visibility studies such as
Isovist and Shadow Path Analysis
Methodology
12. Branding
Factor branding into signage & wayfinding,
extending it to all touch-points
Enhancing Built Environments™Private & Confidential
Methodology
13. Creative
& Universal
Design
The design process should addresses 5
core pillars that are critical to achieving
effective signage & wayfinding
Enhancing Built Environments™Private & Confidential
Methodology
14. Creative
& Universal
Design
Spearhead the adoption of Universal design
for people with different needs, with the
following objectives:
To assist urban designers and architects to better
address the needs of different abilities
To promote better sensitivity and innovation in
Universal Design beyond minimum requirements
To achieve a higher standard of Universal Design
for the built environment
A
B
C
Enhancing Built Environments™Private & Confidential
Methodology
15. Proactively generate new perspectives
and innovative solutions
Technology
& Digital
Solutions
Enhancing Built Environments™Private & Confidential
11 digital directory and
17 digital signage over 4
shopping floors
Avenue K Directory &
Interactive Kiosks
360,000 sq. ft. of
retail space with 7
storey of fashion and
F&B mix
Gateway@klia2
Directory Kiosks &
Digital Signages
Methodology
16. Materials &
Fabrication
Ensure that design intentions are being
implemented through an optimal choice of
materials & fabrication method
Enhancing Built Environments™Private & Confidential
Methodology
17. Enhancing Built Environments™Private & Confidential
1
Branding &
Identity Creation
2
Wayfinding
Strategy & System
Development
3
Signage Design
Conceptualisation/
Adaptation
4
Design Intent
Drawings Package
Preparation
5
Calling of tender
6
Shop drawings
preparation
9
Fabrication and
installation
10
Site consultation
and coordination
11
Quality Control
and supervision
12
Management
review and
handover
7
Prototype
submission,
assessment and
recommendation
8
Vetting of
Shop Drawings /
PE drawings
preparation and
submissions
Programme
Management
and Government
Agency Liaison
Acacia delivers & manages a comprehensive
system of programme phases…
Methodology
18. … based on
customisable modules
Enhancing Built Environments™Private & Confidential
3
Signage Design
Conceptualisation/
Adaptation
4
Design Intent
Drawings Package
Preparation
5
Calling of tender
Programme
Management
and Government
Agency Liaison
Methodology
20. Enhancing Built Environments™Private & Confidential
As a leading wayfinding consultant, Acacia
has built a reputation for Enhancing Built
Environments™ through innovative
wayfinding, signage and branding for
buildings and public spaces around the region.
Case Studies
21. Singapore Night Safari
Private & Confidential
01 Environment
branding & wayfinding
for Singapore’s no. 1
nightspot
Enhancing Built Environments™Private & Confidential
22. Singex / Expo / Max Atria
Private & Confidential
02 Re-position a
veteran brand
for a new
market segment
and global
expansion
Enhancing Built Environments™Private & Confidential
23. Sentosa Cove
Private & Confidential
03 Develop wayfinding
for Singapore’s most
prestigious precinct
Enhancing Built Environments™Private & Confidential
24. The Ascott Group
Private & Confidential
04 Develop signage
guidelines for the
world’s largest service
residence operator
Enhancing Built Environments™Private & Confidential
25. Singapore Art Museum
Private & Confidential Enhancing Built Environments™Private & Confidential
05 Corporate and
Environment Branding
for a national cultural
institution
26. Hotel Fort Canning
Private & Confidential
06 Environment
Branding for a new
hotel at Singapore’s
iconic Fort Canning
Enhancing Built Environments™Private & Confidential
27. Private & Confidential
07 Brand the developer of
Singapore’s most branded
commercial developments
Raffles Quay Asset Mgt
Enhancing Built Environments™Private & Confidential
28. Private & Confidential
Damansara City
Project name: Damansara City Mixed Development
Location: Kuala Lumpur, Malaysia
Client: Guocoland
Enhancing Built Environments™Private & Confidential
08 Environment branding &
wayfinding for a sprawling 8.5
acre integrated development
& key growth catalyst for the
Greater KL/Klang Valley
29. Private & Confidential
Tanjong Pagar Centre
Project name: Tanjong Pagar Centre Mixed Development
Location: Singapore
Client: Guocoland
Enhancing Built Environments™Private & Confidential
09 Environment branding &
wayfinding for a S$3b
mixed-commercial
development featuring the
tallest building in Singapore
30. Private & Confidential
Marina One
Project name: Marina One Mixed Development
Location: Singapore
Client: M+S
Enhancing Built Environments™Private & Confidential
10 Environment branding
& wayfinding for the new
gravitational epicentre of
Singapore’s CBD.
31. Private & Confidential
43A, Neil Road, S(088825)
T +65 6225 3722
F +65 6225 3772
E mail@acacia-design.com
www.acacia-wayfinding.com
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