2. Objectives
Having a buyers list is imperative in today's market
Advertising a discounted price or terms is what will set
you apart from others trying to sell
Start Building your list even before you have a house to
sell
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5. How to use craigslist
Create an account
Use Catchy headlines
Use symbols and punctuation to separate ads from the
pack
Add Phone#, email and website link
Place link to your YouTube video of house
Post ads in FSBO and For Rent sections
Update posts 3-5/wk
Use Postlets.com to post more regularly
Picnik.com
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9. Social Networks
Facebook- Utilize your
personal account- Post
properties to your wall
linking to your website
Create a Fan Page-use
facebookblaster.com to
locate “friends” in your
area
Facebook Marketplace
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12. Building a Site that Performs
3 Important Keys
Search Engine Optimization- The process of improving
the visibility of a website via the search engines
Strong Web-Copy and/or Video with call to action
List Building Mechanism with Built in Auto-Responder
(Aweber, Icontact, Constant Contact)
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13. Optimizing Your Website
Telling Google what your site is about at a glance
Domain Name
Title of Your Website
Description of Your Website
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14. Optimizing Your Website or Domain Name
Foundation
Nobody cares who you are
Avoid the “Cool Name” Trap
Carefully Consider the Keywords
Exact Match=100% Keyword Density
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15. Optimizing Your Website
Geo-targeted Keyword rich Domain name is important
Research which keywords are generating the most traffic
in your area
Google: Keyword Tool External or
adwords.google.com/select/keywordtoolexternal
Domainsamauri.com
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19. Your Website
Creating Copy for Humans and for Search Engine
Robots
Writing Copy for Humans
Read all Copy Aloud
Sell your Benefits
Have a Strong Call to Action
Writing Copy for Robots
Use Lots of Keywords (ex. Homes for Sale, Houses for
Sale, For Sale by Owner)
Original Content is King!
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20. Your Website
Video Is HUGE!!
Keep an Option to read benefits
Pictures, Slide Shows and Video Tours of your
Properties
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22. Link Building
The Queen of SEO
The Biggest Off-Site SEO Factor
2 Main Reason2: Direct Click-Through Traffic and SEO
Find Websites/Blogs relevant to Your own and simply
comment on their articles leaving a link to your website.
Authority Websites are best (.gov, .edu, etc.)
Drawback: Extremely time Consuming
Beware of Services
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24. Driving Traffic to your site
Press releases/Article Submissions
PRlog.com, Judysbook.com, Digg.com
250-500 word articles describing what you do and terms
you offer
Title of your article should be your company name or
website
Body should contain as many Keywords as possible,
Phone #, Email, Link to Website and Youtube Video
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27. Directory Submissions
Google Places-Create Business listing to add to Google
maps
CitySearch, Insiderpage, Yelp, All Pages
DMOZ.org, URL.BIZ- great places to submit your
website to online directories
TubeMogul, Traffic Geyser, Pixelpipe-great sites to
submit your videos
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28. Follow Up
The Most Profitable Component
Create a system to manually/electronically to manage
your list
Most of your real Buyers come after the 2nd contact
Follow up with Series of emails every 1-3 weeks and
calls every month
Aweber, Constant Contact, Icontact or Real Prospect
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32. Online House Marketing System
Website creation and setup- This includes building a custom, “Real Estate
Optimized” website, Domain name assistance, meta tag and content
structuring, Opt-in box set up, GEO targeted keyword assistance for
easy, maximum search engine rankings.
Local Business Listing Submissions- Custom Online Business listing
creation and submission to over 25 major local directories.
Video “Infomercial” and distribution- Creation of promotional video for
your business and distribution to YouTube and all major video sites. Plus
promo video of up to 3 houses and distribution.
Social Media Package- Set up of Facebook Business Fan Page, Custom
Twitter account, YouTube Channel, LinkedIn and assistance in building of
followers.
Automated Follow up System- We’ll provide you with our best auto-
responder messages and set up your account for maximum follow up efforts
Two 30 min Consultation sessions- Training sessions on how to manage
the site yourself.
Access to online training videos- 6 months of free access to our online
membership site loaded with tutorial videos teaching the best methods to
drive traffic yourself.
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33. Live Event Special
SEO Jumpstart- Article writing, Press releases and link building for Search Engine
Optimization of your website. Implementation of all the methods to gain free organic
rankings in the search engines for at least 3 of the most highly trafficked keyword
phrases for your area.
Complete, hands-off, automated online marketing- We will do everything for you.
Let us maintain and update your website for you, you just give us the pictures and
description of your properties and we’ll do the rest.
Saturating the internet with your Properties- We create listings of your properties
and post them on dozens of online classifieds and FSBO sites for you.
Craigslist Postings- We’ll post each of your properties a minimum of 3 times per
week to Craigslist using our proven methods to maximize the response rate and get
the phone ringing.
Social Network Management- We will Blast your Properties to the entire list of
Social Network followers we build for you as well as update the statuses with
attention grabbing headlines to keep your followers.
Up to 15 videos per Month- We create up to 15 promo videos for your properties
per month and submit them to all of the major Video sites. ($20/ video for each
additional)
Exact Match Pay-per-Click set up and Management- We’ll set up your PPC
account with all the best keywords and eliminate all the unnecessary garbage words
that so many people pay for. (additional charges apply)
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34. *Bonus
Buying website- This includes building a custom, “Real
Estate Optimized” buying website, Domain name
assistance, meta tag and content structuring, Opt-in box
set up, GEO targeted keyword assistance for
easy, maximum search engine rankings.
Private Lending website- This includes a website
designed to attract Private Lenders, including homepage
video and Opt-In box/Auto-Responder set up.
*Traffic driving options available for bonus sites for
and additional fee
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